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iTunes Store's new pricing scheme affects the charts, that Lightspeed Champion guy expresses surprise
An interesting sidenote on the intersection of music and commerce: Billboard reported last week that the iTunes Store's new variable pricing plan has had a bit of an impact on sales rankings on individual tracks, giving $.99 songs an advantage over their $1.29 counterparts. According to the magazine, numbers for Wednesday, April 8, show that the iTunes Top 100 chart had 40 songs at the $1.29 price point, and 60 at $0.99 -- the premium songs slid an average of 5.3 places, while the $0.99 songs gained roughly 2.5 chart positions. On Thursday the trend continued, with the 53 songs priced at $0.99 rising roughly 1.66 places on the chart, while the remaining songs -- priced at $1.29 -- lost an average of two chart positions. None of which answers the most pressing question: When will Miley Cyrus's reign of terror come to an end?
Yahoo Japan plans facial recognizing, content personalizing billboards
Sometimes it seems like the worlds of science and marketing are in a constant struggle to present us with the future described in science fiction. Whether its flying cars, the OS from Minority Report, or robots that play "rock, paper, scissors," the old saw is true: you can't fight progress. And now it looks like Yahoo Japan has jumped into the fray, with a little help from Comel, a Japanese company that manufactures billboards. The two firms are collaborating on electronic signage that photographs passersby, analyses it using NEC's facial analysis technology, and guesstimates his or her age. Once the demo is confirmed, the device spits out appropriate advertising content. According to the poorly translated press release, the "face image data" is then erased, saving only a record of the passerby's age and sex -- so you Civil Libertarians can rest easily. Right.[Via Trading Markets]
SanDisk slotRadio player launching to much fanfare on March 31st
Oh, wait -- we were just kidding about the whole "to much fanfare" bit. SanDisk's slotRadio player, which we're still struggling to understand, is all set to ship on March 31st after debuting alongside a gazillion other gadgets at CES. For those who've forced themselves to forget, this microSD music player can handle your own jams on your own microSD card, or alternatively, can accept pre-loaded Billboard hits cards which house over 1,000 songs that are nicely categorized by genre. It'll be available from SanDisk's own website on March 31st for $99 (which includes a card with over a thousand songs), and it should be ready to ruin Father's Day when it slips into Radio Shack locations shortly thereafter.
JVC turns on the first 720p billboard in Times Square
Is bigger always better? JVC's new LED display in Times Square doesn't have the size of Walgreens or Toshiba (and lets be real, no one is touching Dubai) but it is the first one in proper 720p (1280x720) resolution, no scaling or head tilting necessary here. After calling the crossroads of the world home since 1979, the new improved board lit up yesterday at 19 x 34-feet, capable of displaying 60fps with a mere 8mm pixel pitch ensuring things look good even close up. You can thank the same Clear Channel Spectacolor and D3 LED folks that were behind the Walgreens installation for this 12,500 lb screen, and we suppose you can also blame them for not letting us play some Call of Duty on it as well. Check the gallery or if you're in the area just take a walk over for a new and better look.
Giant NYC PSP taken down, to be upgraded with new screen [Update]
For many visitors of New York's Houston St., the giant PSP has been a landmark for years. The billboard-sized PSP ran videos of the newest and best PSP games (when it worked). However, it looks like it's finally being taken down. Perhaps Sony's going to put a giant PSP-3000 system up there, which will be slimmer than the original giant PSP-1000. But ... that seems unlikely.Update: Guess what? It is getting a 3000 series upgrade! According to SCEA's Al de Leon, the PSP billboard will be getting a new and improved screen -- just like the PSP-3000. (Let's hope this doesn't have the scanline issue.)[Thanks, Mark B.!]%Gallery-38255%
TruMedia says its facial-recognition billboards will never record video, it won't share with cops
Those billboards with facial-recognition-based tracking systems we mentioned last week caused quite a bit of consternation amongst those of us who value our privacy (read: everyone), but it at least one of the firms involved is engaging the debate and promising that it won't share any data it record. In a letter to the New York Times and a much longer, more boring version of the same letter sent to us, TruMedia Technologies says that none of its tech will ever record or store any video, only analyze frames and increment various demographic counters. TruMedia also says that no individually-identifiable information is ever stored, and that it'll never share any video or images with any private or governmental body. There's also mention of a standards body working to address methodologies and metrics for the tech. All excellent promises, sure, but we're never going to be entirely comfortable with this stuff, even if we live in an age of ubiquitous CCTV monitoring. Full letter after the break.
The eve of in-game advertising
In-game advertising is a touchy subject to most players, but it's becoming an inevitable reality. With the increasingly-high costs of game production, developers need to seek other means of revenue besides the trusty subscription fee from players. This is where the in-game ads come in. It's a way for game companies to harmlessly offset production cost inflation.Wait, did we say harmlessly?The truth of the matter is, the majority of players are skeptical on the effectiveness and necessity of in-game ads. They're distracting and need to be tailored for a specific target-market in order to be even halfway believable. For instance, you can't have a Coke ad in World of Warcraft. Actually, any billboard ad would just not work in a fantasy setting. So for this reason, are we going to see an influx (even more) of sci-fi MMOs created for the sole purpose of including in-game advertising?
Skullphone decides to speak, probably shouldn't have
Now that Skullphone's act of purported electronic billboard hackery has been proven to be nothing more than a simple act of forking over some cash, the graffiti artist has apparently decided to try to explain things somewhat, albeit without going so far as to completely fess up. What's more, as evidenced by the tidbits of the conversion provided by PAPERMAG, Skullphone also didn't go so far as to make a lot of sense. On the central issue of hacking, Skullphone said that, "once again, it's a matter of semantics. What does it mean to hack the system. Is getting people to think for themselves hacking?" As if that wasn't enough profundity, Skullphone also said that "the art of hacking I know nothing about. What is hacking? What is art?," before going just a tad over the top by saying that "people thought Bob Dylan sold out when he went electric. I guess people weren't ready for it." If that's got you intrigued, you can hit up the link below for some more bits of wisdom.[Thanks, David]
Skullphone's Clear Channel billboards not hax0r3d, actually pa1d for
That Skullphone billboard hack we saw yesterday had everyone at Engadget HQ pretty impressed with the corporate-pranking hijinks. Too bad it turns out that Skullphone is actually a phony (and total buster, we might add) who had to pay The Man (aka Clear Channel) cold hard cash to "glitch up" the digital billboards. According to Curbed LA (and our reliable tipsters / commenters), Skullphone paid the massive media conglomerate for one-day Los Angeles-wide ads -- there was no hacking involved at all. From now on, he should just leave the signage-goofing to the pros, or at least make it clear there's some money changing hands. Fool us once, shame on you... and... we won't get fooled again.[Thanks, Dakota]
Clear Channel digital billboards in SoCal hax0r3d
We've gotten pretty used to seeing crashed digital billboards and signage dot the landscape, but just like regular billboards, what's really interesting is when the graffiti artists manage to get their own messages up on the big (big) screen. Looks like Clear Channel is the latest victim - 10 LA-area billboards owned by the media giant started displaying the logo of 18-year-old graffiti artist Skullphone last Thursday, slotted innocuously within the regular ad rotation. Sure, it's not quite at the anarcho-political level of the Billboard Liberation Front and their ilk, but every great leap begins with just a small step, no? Hit the read link for tons more photos.[Via Textually.org]
Gene Simmons on file sharers? Sue them off the face of the planet
Kiss front man Gene Simmons, makeup-wearing progenitor of high-brow fare such as Rock And Roll All Nite, Plaster Caster, and Love Gun, as well as star of the intellectual gem Gene Simmons Family Jewels has a message for file sharing aficionados out there: you deserve to be sued. Or, as Gene subtly puts it to Billboard while discussing college student's downloading habits, "Every freshly-scrubbed little kid's face should have been sued off the face of the earth." When asked about Radiohead and Trent Reznor's recent forays into new online distribution methods, our man Simmons retorts, "I open a store and say 'Come on in and pay whatever you want.' Are you on f*cking crack? Do you really believe that's a business model that works?" We don't know Gene, but we can't wait to download your new record.[Via Digg]
Ecko billboard lets your mobile handle the graffitiing
Sure, we've seen a plethora of interactive billboards before, but Mark Ecko's (credit to Benjamin Busse) latest eye-catcher could seriously make you miss your ride. This brilliantly designed ad sports an LCD that can be painted up by your Bluetooth cellphone, as it allows passers to use their mobile as a spray can to decorate the screen as they please. No word on whether this thing accepts multiple connections or not, but a tagging duel would be mighty fine entertainment whilst waiting on the next bus.[Via AdGoodness, thanks John]
Paper Four initiative developing talking paper
Interactive billboards and advertisements have been (trying) to catch our eyes for some time now, but a team of Swedes are apparently hoping that adding speech abilities might convince you to take an even closer look. The Paper Four project has reportedly developed a prototype digital paper that uses embedded sensors to detect touch, and when you graze over a certain spot, it actually talks back to you via "printed speakers." Now in the fourth generation of development, the device combines paper with "printed graphic codes and electronically conductive ink that is sensitive to pressure," and it is already being showcased as a way to invite tourists or other customers to get up close and personal with ads in order to hear auditory information. Best of all, the team has hosted up a video showing exactly how this stuff works, so do yourself a favor and hit the read link to catch a peek.[Via BBC]
Solo's bus stop ad enables life-size chatting with strangers
Hot on the heels of Nokia's own bus stop gimmick comes none other than Solo, which has erected a clever display on a number of waiting areas to allow perfect strangers to yap it up on giant mobiles. The interactive billboards each sport a larger-than-usual flip phone, which allows curious onlookers to mash an enlarged walkie talkie button and get on the horn with a faraway stranger. The active two-way radio setup was reportedly installed in transit shelters in Vancouver, Montreal, Toronto, and Calgary, and the system supposedly connects users in the different cities to one another when a conversation is initiated. Unfortunately, Engadget HQ doesn't happen to reside in the land of the Canucks, so for our brethren in the north, why not stop on by and give a shout to a fellow Canadian, eh?[Via Core77]
MINI USA rolls out RFID-activated billboards
If there was ever a slick way to get folks to willingly carry around an RFID tag, MINI USA has it all wrapped up. Catering to every person's egotistical side, MINI has begun a pilot advertising campaign in Chicago, New York, Miami, and San Francisco, which gives select Cooper owners the chance to get an RFID keyfob in the mail, and moreover, a reason to consistently drive under MINI billboards. Users can select a custom message to be encoded on their RFID chip, and when they cruise near an overhanging MINI billboard, their particular message lights up for the world (or at least nearby motorists) to see. Of course, we're sure messages will be edited before delivery, and you still need to be down with toting a homing signal around with you each time you cruise, but let's face it, the mastermind behind this ad campaign probably got the raise we all wanted, but didn't come close to. So if you're a MINI owner in one of the four lucky cities, keep a keen eye on that inbox, and word on the street is that MINI USA is planning on hitting up more cities if (read: when) this proves to be a smash hit.[Via Slashdot]
Google plans street advertising presence
In a patent filing Google has revealed that it is looking into entering the physical advertising industry. The patent filing itself alludes to placing adverts on billboards, with the primary innovation being that they're interactive and connected to the internet -- what, you didn't really believe that Google would go in for static ads did you? The system apparently works by only advertising products that are available and in stock within stores in the local area. Stores will be able to buy advertising on these local electronic billboards through a similar system to how AdSense currently works: by logging into a computer and buying them. One of the key positive developments -- at least for busy consumers -- is that once stock of the product has run out, the advertised project on display automatically switches onto the next one that's in stock. This whole project relies greatly on there being adequate infrastructure for Google to make a return (which obviously isn't a problem when it comes to the internet), so this patent is far from an assurance that you'll be seeing "Ads by Goooooogle" reminding you to pick up some milk from your local 7-Eleven any time soon.[Via SmartMobs]
Canadian billboard gets pedal-powered, shows off LED efficiency
Considering our everyone's infatuation with everything LED is fairly evident, we couldn't help but stop and stare at a Canadian billboard sporting no fewer than 1,500 LED lights, all brightly shining to spread some holiday cheer. But the method to the madness is what's important here, as this particular poster had no direct contact with an AC outlet, and reverted to getting its juice from some 120 pedal-pushing volunteers instead. The DDB/Vancouver project was lit for five consecutive days on behalf of BC Hydro, and was setup to display just how efficient LED lighting really is. According to BC Hydro, the same amount of wheel-turning energy would've only lit up 120 incandescent bulbs, which would've left Rudolph a bit dimmer than expected. The only thing missing, however, was a government-employed robot to crank out a few more miles once the humans went home for the holidays.[Via OhGizmo]
Leo Burnett's rain-sensitive cosmetic billboard
Advertising agencies are trying everything from window shopping to fiber-optic cement walls to LEDs outlining a building in order to catch the ever-wandering eye of the consumer. The Leo Burnett agency, a graphical genius of sorts, has its latest breakthrough concept plastered on a Max Factor cosmetic billboard. The pictured woman sports finely groomed eyelashes when kept dry, but rainy weather creates black runs akin to real life scenarios to presumably suggest that ladies should make haste in picking up the run-resistant flavor of makeup. So if you're trying to focus on important things like pedestrians and oncoming traffic while cruising through a torrential downpour, just make sure to not point and stare too awfully long.[Via Core77]
Say hello to a 25ft tall iPod
No, Apple hasn't released an iPod designed exclusively for giants: an Ohio-based company that runs a local entertainment magazine and website has created a functioning, 25ft tall iPod shaped billboard. The gigantic iPod, which is based on the design of the 5th generation iPod, is set up to play music submitted to an online jukebox by local musicians. Ironically, the music is actually routed through the smallest type of iPod you can buy: an iPod shuffle. You can view its interactive playlist here.As for it being the largest iPod in the world, we've got to ask, is it viewable from space?[Via MacDailyNews]
