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Cadillac pauses its $1,800-per-month car subscription service
Just one year after launching it, Cadillac is temporarily ending its expensive car subscription service, the Wall Street Journal reported. Book by Cadillac, which charged drivers $1,800 to be behind the wheel of one of the company's cars, will be paused started December 1st. Subscribers will have 30 days to turn in the vehicles they were renting through the service, meaning they'll have to find another ride pretty quickly.
Audi launches luxury car subscription pilot program in Dallas
Audi is joining the ever-expanding roster of carmakers which have monthly subscription services -- it's piloting its program at five dealerships in the Dallas-Fort Worth area. For $1,395 a month (including fees, maintenance and insurance), you can drive the A4 sedan, A5 convertible, S5 coupe and two crossovers: Q5 and Q7. You can switch between the luxury cars twice a month, and you can hang onto one for up to six months, Automative News reports.
Volvo’s new US-made S60 sedan will be available via subscription
Volvo's new S60 sedan marks a bit of a sea change for the automaker: It's its first of its vehicles not to have a diesel variant, the first manufactured in the United States and the third to be included in the company's car subscription service. Given its commitment to release any new models after 2019 only in EV or hybrid, and half its sales electric by 2025, the S60 may be how Volvo vehicles are released going forward.
Mercedes has a luxury car subscription service, too
Last month, car brands fell over themselves announcing new luxury vehicle subscription services. Latest but not least, Mercedes has added its own part-rental, part-concierge service to the list. A pilot program will begin in Nashville and Philadelphia this June.
BMW reportedly plans car subscription service test for Nashville
BMW is getting into the car subscription business, Bloomberg reports. While the company itself only said that a subscription pilot was planned for this year, a person familiar with the plans told Bloomberg that the program will begin in Nashville, Tennessee next week. The service is called Access by BMW and will be available through a local dealership beginning April 2nd, according to the source.
Cadillac is renting vehicles as a subscription service for $1,500 a month
Variety is the spice of life, but reality is full of commitments. Buying a car typically means being stuck with a specific model for the duration of ownership. If you have enough money to burn, however, Cadillac has another option: Don't own a car. Subscribe to one. Today the company announced Cadillac Book, a "luxury vehicle subscription service" that lets you rent various Cadillac vehicles on the fly. Basically, it's an app-based rental service that carries only one brand of vehicle and costs $1,500 a month.
