ChangeWave
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Survey: iPad customer satisfaction is at 91%
A pair of surveys from ChangeWave reinforce what we've suspected for the last month: People like the iPad a lot, and that's not about to change. The first survey of a whopping 153 people (I saw more in the supermarket this morning) found that 74% said they are "very satisfied" with their iPads, and another 17% are "somewhat satisfied." How many disliked the iPad? A full 2% claimed to be "unsatisfied." Aww. In another survey, ChangeWave asked 3,174 potential customers if they plan to buy iPads. Of that group, 7% of respondents said they are "very likely" to buy an iPad. Another 13 percent are "somewhat likely." That first number has risen since ChangeWave started conducting these surveys. As word-of-mouth and actual hands-on time with these things spreads, those numbers will continue to climb. My own un-scientific experience is that everyone who spends 10-15 minutes tapping around becomes instantly smitten. Heck, even my kid sees the potential, and he doesn't work for a research firm.
Survey finds initial iPad demand to be greater than initial iPhone demand
So there's no question that the iPad has generated plenty of interest and debate, but the big question remaining is how that will translate into actual sales. According to a new RBC / ChangeWave survey, however, it seems that the iPad is at least on track to do slightly better than the iPhone did, at least initially... maybe. To be a bit more specific, the survey found that of the 3,200 respondents, 13% were either somewhat likely or very likely to buy an iPad, compared to 9% who said the same thing about the iPhone way back in April, 2007. Of course, that says little about the potential long-term success of the iPad, and there's also the small issue of the iPhone already existing, which no doubt factors considerably into anyone's potential iPad purchase. Not surprisingly, RBC also says that the iPad relatively low price is a significant factor, and adds that only 8% of respondents were unwilling to pay Apple's prices for the iPad, compared to hefty 28% that said the initial iPhone prices were out of the question for them.
Report: One-fifth of smart phone buyers want Android
Those incessant Droid ads are working, as consumer interest is climbing. Last December, ChangeWave Research conducted a study to determine what kinds of smartphones shoppers want. As in previous surveys, the iPhone topped the list. However, 21% of the 4,068 consumers who stated their intention to buy a smartphone within 90 days said they wanted the Android OS -- a 15-point jump from the last poll taken in September. Just 3 months ago, Android was tied for last place in consumer preference. Even though Apple's share of those planned purchases is down 4%, it's still positioned to do extremely well. In ChangeWave's research, the dropoff in sales following the introduction of the 3GS (12 points) is a big improvement when compared to the post-3G introduction drop (26 points). The competition is getting intense and you know what that means: better products for us as the manufacturers try to outdo each other! May the best gadget win! [Via Electronista]
Palm Pre, iPhone 3GS owners' satisfaction polled, compared in new study
Studies just released by RBC Capital and ChangeWave Research polled iPhone 3GS and Palm Pre owners on their respective levels of satisfaction with their devices -- then compared them. In the studies, 200 iPhone 3GS users and 40 Palm Pre owners were polled. Overall, 99 percent of owners of Apple's phone proclaimed themselves to be "satisfied," while 82 percent of that number declared they were "very satisfied." The poll of Pre owners showed that 87 percent are "satisfied," and 45 percent of those owners describe themselves as "very satisfied." Interestingly, the 42 percent of "very satisfied" customers are the highest score ever attained by a Palm device, and it's a number that's only ever been bested by RIM and Apple. When asked about their respective reasons for buying their devices, Palm Pre owners listed the touchscreen interface, ability to multitask, and ease of use in the top three, while iPhone users cite its touchscreen, ease of use and faster web browsing as its biggest draws. So what about drawbacks? iPhone users (a whopping 55 percent of them, in fact) say that AT&T's network is their main gripe with the device, while Pre owners list short battery life and lack of third party apps as the devices biggest drawbacks. All in all, a pretty good showing for both -- though the microscopic sample size (especially for the Palm Pre) makes us wonder about the validity of the findings a bit.Read - Apple's iPhone 3GS has 99 percent satisfaction rateRead - iPhone vs. Palm Pre: Satisfaction bakeoff
ChangeWave survey shows a bump for business Mac purchase plans
Keeping an eye out to the we-think-we-hope imminent economic recovery in the US, survey purveyor ChangeWave is seeing a bit of an bump in anticipated overall corporate PC purchases; in particular, the Mac-buying numbers are up. This month, 9% of responders say they expect their companies to buy Mac laptops in the next quarter, and 7% expect Mac desktop purchases -- a 1-point and 2-point uptick from the previous month's survey.ChangeWave's methodology emphasizes the expectations of buyers, so it can drift away from the actual reality of purchasing budgets, but it does help measure the attitudes of corporate users. Separate and apart from business purchases, there's another Apple product that's resonating with personal buyers; the other ChangeWave survey published this week shows enormous consumer demand for the iPhone 3GS, with 44% of the respondents who plan to buy a smartphone in the next 90 days expecting to buy themselves an iPhone.[via Ars Technica]
Survey: Apple riding high on news of economic woes
A survey by ChangeWave says Apple is looking ahead to record sales for Macs, which smiles in the face of further declines in U.S. consumer spending. The survey polled 4,416 people between August 4 and August 12. If the poll is any indication, Apple will do well in the next three months, with 34 percent of respondents planning on buying a new Mac laptop, and 30 percent planning on buying a new Mac desktop. It's unclear how many of those overlap (that is, people who want to buy both). That's a modest uptick since last month -- two percent more for laptops and three percent more for desktops. Compare that to general consumer electronics spending: 15 percent said they'd spend more over the next three months, while 34 percent said they'd spend less. That's almost unchanged since last month, but 13 points lower since August last year. Also in the survey, 17 percent of the respondents (who own an iPhone 3G) are now more likely to buy a Mac in the future; one percent said they were less likely. [Via MacsimumNews.]
