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iOS 6 spike last weekend due to China, not Google Maps
Earlier this week, mobile ad exchange company MoPub released a report showing a 26 percent increase in iOS 6 adoption over the weekend. The company attributed this jump to the launch of Google Maps. According to a TechCrunch report, rival mobile ad company Chitika claims it is China and not Google Maps that is responsible for this spike. Mobile ad company Chitika says its data shows that iOS 6 impressions remained flat during the six days following the launch of Google Maps, which contradicts the report from MoPub. Chitika, though, only measures data in the US and Canada, while MoPub's ad network is global. MoPub includes numbers from China, which launched the iPhone 5 on December 17 and sold 2 million devices during its launch weekend. Chitika claims the spike recorded by MoPub is more likely due to the rollout of the iPhone 5 and other iOS devices over the weekend and not Google Maps.
Chitika: iOS 6 adoption rate now at 60 percent
About a month ago, research firm Chitika Insights noted that iOS 6 achieved a 15 percent share of all iOS traffic within 24 hours of its release. Now the company is reporting that one month after launch, more than 60 percent of all iOS devices are running iOS 6. Chitika looked at a sample out of millions of mobile ad impressions, and the numbers showed an iOS 6 adoption rate of about 50 percent after two weeks. Now things are slowing down a bit, but the latest numbers show about 61 percent of all iOS devices are running the new version. Chitika expects small gains in the next couple of weeks, with the release of the rumored iPad mini "accelerating the process." By comparison as of October 2, Android 4.0 "Ice Cream Sandwich" -- released on October 19, 2011 -- is currently at about a 23.7 percent adoption rate, while the latest Android version (4.1 "Jelly Bean") has been installed on a paltry 1.8 percent of Android devices. The majority of Android devices -- about 56 percent -- are still running Android 2.3 "Gingerbread", released on December 6, 2010. (Source: Wikipedia)
Chitika: iPhone 5 beating out Samsung Galaxy S III in web usage already
The latest report from mobile marketing firm Chitika notes that the iPhone 5 has already supplanted the Samsung Galaxy S III in general web data usage after only a few weeks on the market. The Galaxy S III shipped in May 2012 and the iPhone 5 hit shelves in late September, yet Apple's handset is consuming more web data, according to Chitika's research. There are a few reasons for this. First, the iPhone 5 is enormously popular, and has been selling very quickly already. Second, I've personally found that the iPhone 5's 4G and LTE connections make for faster web browsing in general, which could prompt users to spend more time on a data connection as opposed to WiFi. Finally, many of the iPhone 5's apps are easy to use, which means almost all iPhones see more bandwidth usage than their non-Apple counterparts. Given those points, these numbers aren't all that surprising. But it is interesting to note just how quickly the iPhone 5 is rising through the ranks in overall usage. [Via All Things D]
iOS 6 becomes 15 percent of Apple mobile device traffic within 24 hours
There's been some trepidation among Apple device users over the upgrade to iOS 6 given that it takes away some components while adding others. You wouldn't guess it from the initial upgrade rate, however. Both ChartBoost and Chitika have determined that about 15 percent of iOS data traffic was already coming from Apple's latest release within its first 24 hours of availability -- not bad, considering that it took Android 4.0 roughly eight months to reach a similar ratio and iOS 5 about five days to hit 20 percent. ChartBoost adds that iPhone owners were the quickest to upgrade, which is only logical when the iPhone 4S gets the most new features. The contrast between Android and iOS was entirely expected, knowing Apple's limited hardware pool and reduced carrier oversight. We're more interested in the differences between iOS versions: they suggest that whatever advantages people see in iOS 6, as well as a widespread over-the-air update system, have been enough to spur on many early adopters.
Ad network Chitika reports iOS 6 on 15% of compatible devices
While this is based upon info taken from people using Chitika's service, we've found overall trends are quite nicely tracked by this data. The latest report says that a full 15 percent of eligible iPhones, iPod touches and iPads are already running iOS 6. Considering it was released just yesterday? That's impressive. As TechCrunch points out, after two months of Jelly Bean (the latest Android OS) availability, Google has seen an adoption rate of only 1.5%. Apple customers are a little quicker to react and install whenever a new iOS appears, it seems. Of course, considering iOS 6 was Apple's first full version update over the air (5.0.1 saw the debut of OTA updates), adoption is likely that much faster as a result.
Daily Update for August 31, 2012
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Chitika research: Mountain Lion on 1 of every 10 Macs
In news that really should surprise no one, Chitika Insights used web impressions to determine that a little more than a month after its release, OS X Mountain Lion has been installed on one out of every 10 Macs. Most of those installations took place within the first week of release, with an additional spike in downloads within the past week. With the low upgrade price and the ease of installation through the Mac App Store, the fact that a lot of Macs already are running it isn't a shock. Previous studies by Chitika showed that the adoption of OS X leaped a bit in the month after Lion was released in 2011, and that Mountain Lion downloads accounted for 3% of web traffic in the week after it was released. [via GigaOM]
Chitika: Mountain Lion accounting for 3% of web traffic
Web tracking firm Chitika has a stat that's actually not all that surprising: Mountain Lion downloads accounted for a relatively huge percentage of web traffic this week. For all web traffic coming to and from Mac computers, Mountain Lions downloads specifically make up 3% of the total. And when you consider just how much bandwidth is being used, that means that Apple almost certainly sold plenty of copies of the new US$19.99 operating system. Chitika also did the math, and believes that Apple users downloaded 2.11 million copies of Mountain Lion in just the first 48 hours after release. Obviously, that's downloads, not purchases -- it's possible that users purchased the OS without downloading it. It's also possible, however, that users were able to download the software without paying for it (through promotional or other means). But even if 90% of those downloads were legitimate purchases, Chitika calculates that Apple has picked up $38 million in revenue from Mountain Lion already. Pretty phenomenal. The lower price and digital delivery options have apparently made Mountain Lion an early hit. We'll have to wait for official figures (and there may be even more adopters over the weekend, when people have time to actually upgrade an OS), but already, it seems like Mountain Lion is a nice success for Apple.
Chitika reports that features entice iOS users to update, not security
Do you rush to install each new version of iOS or do you only jump at those versions that include significant features? If you chose the latter, then you are like many iOS users, says a report by Chitika. The analytics firm looked at iOS adoption rates and found that 12.5 percent of users installed iOS 5.1.1 within the first week. This compares to 20 percent who grabbed the feature-laden iOS 5 in the first seven days. "Users of Apple mobile devices are, as a group, much quicker to upgrade their software when a new release touts new features, rather than security fixes," says Chitika. Overall, iOS adoption rate is high, especially compared to Android. Recent Google statistics show that 7 percent of Android handsets run the latest major release, Android 4.0 Ice Cream Sandwich. This compares to 83.3 percent of iOS users who are using some version of iOS 5.0.
Study: many new US iPads activated in coastal states
Here's an unsurprising piece of news -- people in states with higher median income levels tend to purchase iPads more than those who are in less affluent states. This nugget of important information comes from online ad network Chitika, which is tracking where third-generation iPads are being activated in the United States. Chitika mixed its data showing new iPad activations (currently at about 10.1 percent of all iPad traffic) with U.S. Census Bureau data. They found that the top areas with new iPads are California, Hawaii (probably due to Doc Rock's influence), Nevada, Washington D.C., and Washington state. Chitika noted that those areas are considered states of high median income levels, and that they are categorized as "coastal" states. Ergo, the richer coastal states are gobbling up the new iPads at a higher rate than inland states. Another research firm, Stevall Skoeld & Co., found a similar trend in China, where more than half of all iOS devices were found in the heavily industrialized (and more affluent) coastal regions of the country.
New iPad already five percent of iPad web traffic
According to mobile ad network Chitika, Apple's new iPad, which has already sold millions of units despite being available for less than a week, is already blowing up in network usage. The latest numbers from the ad network say that more than five percent of the total iPad traffic is from just the new iPad. Five percent isn't a huge number overall, but considering that's the dent Apple has made with a new unit in just five days, that's pretty huge. The company has actually set up an "iPad tracker" where you can see what percentage of the ad network traffic over the last 24 hours the new iPad is currently responsible for. As you can see there, these numbers are for iPad traffic only; the five percent figure is only being compared to the traffic used by the iPad 1, 2, and 3 (the new iPad). Still, the other two models have been out for much longer, so it's fair to say that the Retina Display and all of the new iPad's other selling features are really lighting a fire in consumers for this product. [via BGR]
Track US new iPad adoption in real time
Do you wonder how many new iPads will be lovingly opened and used to browse the Internet today? To find the answer, head to Chitika's website where you will find a tracking page set up for the third generation iPad. As noted by BGR, the tracker looks for both the user agent string of the new iPad and the tablet's unique display resolution of 2,048 x 1,536. Right now, the new iPad is sitting at 0.875 percent, which is what you would expect for a brand new device. Looking forward, it will interesting to see how quickly its percentage climbs. [Via BGR]
Chitika: Mac OS X market share jumps in September
Chitika Insights grabs online advertising data to monitor and report on Internet trends, one of which is the market share of various computer operating systems. There was a surprise reported for Mac OS X in the latest report -- the market share for Apple's desktop/laptop OS climbed 1.039% from 9.6% to 10.6% in the month of September. That may not sound like much, but consider that a sustained increase over a full year would have Mac OS X gaining another 12% of the OS market. Of course, that's unlikely to happen, but it's good to see that the release of Lion propelled OS X adoption by a significant amount in just one month.
iPad already matches Linux in web market share; will represent 2.3% of total net traffic in 2011
In an interesting Chitika research note, the internet advertising firm says the iPad is currently making up 0.83% of all internet traffic. When Chitika says "all internet traffic" they mean the 100,000+ sites they serve ads to. Still, if we can extrapoloate those numbers to the entire Internet, a 0.83% share of web traffic on a device that is less than a year old is nothing short of amazing -- especially when you consider that the iPad is going head to head with every other smart phone, laptop, and desktop on the planet in these numbers. Perhaps what is even more amazing is that at current growth rates, Chitika says the iPad will account for 2.3% of all web traffic by the end of 2011. As AllThingsDigital points out, Chitika did take some flak earlier this year when it ran a counter of the total number of iPads sold, which turned out to be off the mark, but Chitika's research director Daniel Ruby says he's confident of this prediction since it's a metric Chitika can directly measure. So just how impressive are those 0.83% and 2.3% web traffic numbers? Pretty damn impressive. Ruby points out that at even the its current 0.83% web traffic share, the iPad already matches the total North American web market share of Linux -- an OS that is having its 20th birthday next year. Not too bad for a device you never knew you needed until it came into existence nine months ago.
Chitika labs estimates that over one million iPads have been sold
On April 8th, just six days after the iPad went on sale, we ran a post writing that Chitika Labs (who had been tracking iPad sales by counting cookies of new iPads hitting the Internet) claimed that Apple had sold 564,257 units. The method used is admittedly not the best of all possible metrics, but it does provide an indication of how many new iPads were leaving the shelves. Today, 15 days later, Chitika reported that over 1,000,000 iPads have been sold. They also claim that over 32,000 new iPads were seen on the Internet today, representing 4% of all total iPad sales. Thanks to TUAW reader "xamevou" for sending this in.
Chitika tracking iPad purchases, estimates 560K so far
Want to know how many iPads have really been bought? It may not be the ideal methodology, but at least ad network Chitika can explain where its numbers are coming from: the company is watching for ad loads from unique instances of Mobile Safari (each one representing a newly unpacked iPad browsing the net), then factoring in the percentage of the Internet that is visible to Chitika's sensors. The result, as of tonight, is about 565,000 iPads in the wild -- which means that sales are moving along nicely, even after the steep peak of the first day has passed. [via Business Insider]
