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Fender Songs is an interactive chord book that syncs with Apple Music
Don't believe the hype: The guitar isn't dying. But the industry that surrounds the instrument is definitely in a transitional period, to put it politely. Fender has weathered a lot of the storm by focusing one thing: getting more people to play guitar. Simply building decent affordable instruments isn't enough, though. So a couple of years ago it launched Fender Play an app and subscription service that delivers guitar, bass and ukulele lessons straight to people's computers and phones. And Fender Tune (which, frankly, is a must have for any guitarist) has an encyclopedia's worth of alternate tunings, scales and chords at players fingertips, making them less likely to abandon the instrument.
