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Adidas made a Snapchat game to drop limited, 8-bit-themed baseball cleats
Adidas is teaming up with Snapchat on a unique way to launch a product. The sportswear giant has created an 8-bit game you can play in Snapchat, called Baseball's Next Level, where you'll have the chance to buy its new 8-bit-themed baseball cleats. Produced in partnership with developer AvatarLabs, Baseball's Next Level is a home run derby, old-school style title that will let you play as some of Adidas' Major League Baseball athletes. That includes Aaron Judge (Yankees), Carlos Correa (Astros), Alex Bregman (Astros), Justin Turner (Dodgers) and Kiké Hernandez (Dodgers), all of whom have their own Adizero or Icon V cleats in the Adidas 8-bit collection, which you can buy directly from the game.
Nike and EA bring back 1994 with 16-bit soccer shoes
Every year since 1994, EA Sports has added a new game to its FIFA video game line-up. Next week marks the release of FIFA 17, its 24th instalment, and to celebrate, the company has teamed up with Nike to create a limited edition Mercurial Superfly cleat (or boot if you speak the Queen's English). According to Nike, these slick soccer shoes chart the advancements of the game over the past two decades -- nerdy they are not.
