competitor
Latest
Microsoft's answer to the iPad: attack its enterprise weaknesses... even if nobody cares about them
If we were running Microsoft, we'd stop trying to pigeonhole the iPad and focus instead on reversing Apple's domination of the burgeoning tablet market. Alas, for better or worse, we're not the ones in charge, so all we can do is cringe at the news that Microsoft has put together a marketing campaign for its reseller partners that highlights the iPad's enterprise shortcomings. Yes, the device that was patently designed for consumer-centric accessibility is being tarred with the damning brush of being unfriendly to business. The thing is, business customers are indeed deploying iPads in their workplaces, but we're pretty sure none of them are throwing out the ThinkPads in the process, which kinda makes Microsoft's furrowed brows and highfalutin concerns -- such as the lack of enterprise OS patch management tools -- seem, well, disconnected from reality. Still, we know trash talk when we see it and there's a whole ten slides of the stuff at the source link below.
iGroups patent suggests Apple is looking at social networking
A new Apple patent is going around that offers up something called "iGroups" functionality -- it seems to be a kind of location-based social networking, including an ad-hoc currency functionality between a crowd of Apple devices. It's pretty interesting, though it sounds more like an idea Apple is playing with than an actual service they're going to debut. They specifically mention rock concerts and tradeshows (including WWDC), with the plan that someone would start up a "group," and then individual group members in the same location (determined by GPS) would be able to hook into that group and/or exchange contact info or "tokens" with other members of the same group. Not quite a Foursquare or Facebook competitor (this definitely seems like a much more local service), but a new kind of ad-hoc network based on the idea that everyone in the area who is using an Apple device can connect up in new ways. The "token" idea is interesting, too -- it adds a gaming element to the situation that seems very un-Apple. That, more than anything else, is what makes me think this is Apple just covering their bases rather than securing an idea that they plan to put into action. Still, a lot of Apple's services (MobileMe, iWork, and so on) tend to be more traditional rather than innovative -- they innovate on hardware and often play catch-up on software -- they do it well, of course, but their specialty is polish, not necessarily. Diving into a newer arena like social networking would be an interesting move for Apple.
Hasbro/Wizards of the Coast sues Atari over Dungeons & Dragons rights
You might be wondering right now, "What's Massively doing covering a lawsuit between two companies that aren't MMO companies over a non-MMO product?" Well, dear readers, if you would come with us on a trip down memory lane, you might remember a certain MMO developer suing a certain publisher over a certain set of rights pertaining to, you guessed it, Dungeons & Dragons Online. Well, it seems that Atari has sub-licensed the Dungeons & Dragons rights out to Namco-Bandai, and Hasbro isn't too fond of that. Namco-Bandai is seen as a competitor to Hasbro's products, and Hasbro's contract with Atari specifically forbids them from doing any licensing like this. Namco-Bandai has recently purchased Atari's distribution wing in Europe, renaming it to Namco-Bandai partners.
