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ComScore: Android grows, iPhone stagnates, everyone else loses in US smartphone market share
This is getting to be something of a familiar story. ComScore's latest smartphone ownership figures for the US, spanning the quarter between July and September this year, show Android continuing to gain ground on its contemporaries with 44 percent growth of its share of smartphone subscribers -- to the detriment of almost everyone else in the market. Only Apple's iOS manages to maintain its slice of the pie constant (an iPhone 4-fueled improvement on last quarter, when it too was losing out to the Android juggernaut), as BlackBerry OS and Windows Mobile take the brunt of the losses. As to overall mobile OEMs, Samsung has added an extra few percentage points to its US lead, with LG keeping pace and Motorola and Nokia losing share. Hit the source link for the full breakdown. [Thanks, John C.]
Android is taking the smartphone market, but don't panic just yet
To read all the latest internet posts, the iPhone is all but dead, succumbing to the onslaught of Android phones being bought by customers in massive numbers. ComScore, who watches mobile use very carefully, pretty much says Android is rapidly eating away at the iPhone market share. It's enough to make an Apple stockholder or fan weep, or at least get a bit nervous. The problem is, it's all a bit over-hyped. In a Fortune column today, the numbers get a bit of welcome perspective. While Android phones are doing very well, with market share up 5% in the three month period ending July 31 from the previous three months. Meanwhile Apple is down 1.3%, but the numbers don't tell the whole story. First, the iPhone sold out on the U.S. launch day on June 24, and has been in short supply ever since. Of course that means that the iPhone wasn't even on sale for all of May and most of June. Further, since everyone and their cousin Clem knew a that a fresh iPhone model was coming out, it also likely suppressed sales. Will Android eventually be the number one smartphone? Good chance. Suppliers and carriers get the OS for free, it's a good phone with a vibrant app store and an increasing loyal user base. It's not such good news for RIM and Microsoft, but who knows what the future might bring. It's just that the shovels are getting deployed just a bit early to bury the iPhone, and Apple continues to be innovative and responsive to the competition, which is good for all smartphone users.
ComScore: Android grows US smartphone market share as all others decline
Slip on your fine silk smoking jacket and light up a victory cigar US Android fans, the latest comScore numbers are out for the three-month period ending in May 2010. The most notable trend spotted was a 4 point (up from 9.0% to 13.0%) quarterly increase in Google's Android market share as all other smartphone OS subscribers declined. ComScore also saw Motorola's slide continue, slipping behind LG now for a third place US finish as Samsung continued to bolster its dominant position. Expect the numbers to be jostled a bit next quarter when Apple's iPhone 4 numbers are factored in. Just don't expect to see the Android numbers suffer, especially with the Samsung Galaxy S launching on all the major US carriers before the quarter is done. [Thanks, Jeremy]
ComScore: Samsung edges out Motorola in US mobile market share
Well, it doesn't look like the news is getting any better for Motorola these days --- ComScore's latest report finds that the company has slipped from its top spot in US market share among mobile OEMs into a virtual tie with Samsung and LG, with Samsung edging out Motorola by just "a fraction of a percent." They're followed by RIM and Nokia, who are now in a tie for a distant fourth place at 8.3%, and Apple, which is said to have a five percent share. Of course, these stats are just part of a broader report, but the rest of the results are a bit less surprising -- Verizon and AT&T are virtually unchanged in their position as the number one and two carriers at 31.1% and 25.2%, respectively, and the total number of subscribers in the country now stands at 234 million, of which 63.7% send text messages, 30.1% use a web browser, and 28.6% use downloaded apps.
ComScore: European cellphone navigation on the rise
In Europe, it was a good year for cellphone GPS -- ComScore, an organization that tracks painful sounding concepts like penetration and market share, just reported that an estimated 21 million Europeans stopped to ask their phone for directions last year. That's up 68 percent from the 12.5 million who did so in 2008. With two-thirds of mobile map users saying they accessed their phone GPS in a moving vehicle, ComScore thinks the stats suggest phones might replace standard PNDs as well. Too soon to tell, perhaps, but judging by recent events, we expect 2010's numbers will be stellar nonetheless. Haven't tried smartphone GPS yourself? Direct yourself to our comparison guides and see what you've been missing.
Android's American market share soars, WinMo pays the price
Mobile manufacturer and platform market share stats for the US are in for the month of January thanks to comScore, and as usual, they tell a fascinating (and somewhat unpredictable) story of what's actually going on at the cash registers. Motorola -- which has long since fallen off its high horse on the global stage -- still maintains a commanding presence in the American market by representing some 22.9 percent of all subscribers, though that's down 1.2 percent from October 2009; that's particularly interesting in light of the Droid's success, and a possible sign that smartphones still aren't on the cusp of dominating the phone market overall. Samsung recently touted the fact that it had held onto the States' overall market share crown, though Sammy was undoubtedly referring to sales, not subscribers -- in other words, there are still a ton of legacy RAZRs out there inflating Moto's stats. Turning our attention to smartphone platforms, BlackBerry OS, iPhone, and Android all saw gains, while Windows Mobile and Palm both saw significant downturns. You might use Palm's loss of 2.1 percent of overall market share in a single quarter as a big nail in webOS' coffin, but we're inclined to believe this includes legacy devices -- and considering the huge installed base of Palm OS-based handsets (Centros, for instance) that are coming off contract these days, it's neither surprising nor alarming to see that kind of drop. Android's gain, meanwhile, likely comes in large part from WinMo's whopping four percent loss -- it's no secret that WinMo 6.x is well past its expiration date with customers leaving in droves (even before Windows Phone 7 Series announcement), and our informal observations lead us to believe that many of those folks are heading for Android. After all, it's kind of convenient that Android gained 4.3 percent and WinMo lost about the same, isn't it? BlackBerrys still dominate the American smartphone landscape, and the iPhone market looks like it might be mature for the time being -- Apple added just 0.3 percent to its market share in the quarter, possibly a sign that folks are holding out for whatever Cupertino brings us come Summer. Is this a sign that Palm needs to step up its game yet again? Undoubtedly -- but at the same time, we wouldn't call the loss of those Palm OS subscribers a death knell just yet.
Study: Android and iPhone users show same usage trends, heavy app usage
A study put together by analytics firms comScore and Compete says that while Android and iPhone users probably aren't the same people, they certainly act like it. Usage patterns line up almost exactly across the board, differing by only a few percentage points in categories from social networking to mobile media to instant messaging. The only place they really differ is in email usage -- 63% of Android users reported that they used their smartphones for email, while 87% of iPhone users said the same. The firms also asked smartphone users how they used apps overall, and it's probably not surprising to find that iPhone users are in apps over half the time they're on their phones, compared to using just the web browser. Android users report figures almost as high, with 44% saying that they use apps more than half the time. With so many developers out there working hard to streamline and improve the user interface in specific apps, it's no wonder native applications are the main reason most people pull out their iPhones. And if you want, this can just add fuel to the fire on the speculation that Apple will release a bigger version of the iPhone designed to just run apps rather than worry about that pesky "calling" feature. [via Mashable]
ComScore: iPhone overtakes Windows Mobile use for the first time in US
There are plenty of ways to measure smartphone marketshare. IDC measures units shipped from manufacturers whereas Gartner measures units sold to consumers. Then there's comScore, the research firm that conducts monthly surveys in the US to measure the total number of devices (and thus operating systems) currently in use. Its latest data is summarized above for the three-month period ending in October. See those yellow lines? If our kindergarten skills haven't failed us, then this data shows iPhone usage surpassing the once mighty Windows Mobile OS for the very first time. Unfortunately for Microsoft, Google's Android OS is set to accelerate significantly by the time the February 2010 data rolls in as is WebOS just as soon as Palm can bring its fledgling OS to Verizon's subscriber base. What's most troubling to Redmond about this report though, is where we found it: on FierceDeveloper, a site for mobile software developers who will presumably use the data to help determine which platforms deserve their focus. Oh Windows Mobile 7, where are you?
Is WoW's audience still increasing?
I'm not sure how much of this is legit, but stick with us for the information first, and then stay for the debunking. Edward Hunter over at Gamasutra decided to do some poking around in comScore's MediaMetrix application (which can track, based on a survey of a few million users, access to various applications on a computer -- which programs are run when), and he found something that surprised him: despite the economic downturn and the emergence of a few other popular MMOs recently, World of Warcraft's audience is estimated globally at 13.1 million. In other words, it's still growing from the last official numbers (11.5 million players worldwide) we heard.Now, the first issue we'd have with these numbers is the situation in China -- Hunter doesn't mention it at all, and in fact his graph (from comScore) doesn't have any dips at all in it, even though the game, and presumably its millions of players, went offline over there earlier this year. That right there throws a wrench into all of these estimations -- it's very likely comScore's information is just plain wrong.
iPhone apps stats revealed, games dominate list
With game applications taking up nearly half the list (12 of 25), the rankings for iPhone apps released this week by internet information company comScore may be aimed at advertisers, but tells us a ton about the newest gaming platform. For instance, of the 15 million iPhone users in the US, 32 percent (nearly one in every three) have installed Tap Tap Revenge, making it the most popular application by an ice cold five percent. Furthermore, of the 12 game applications listed, 75 percent of them were developed by small startup companies or, in one case, a single individual. Actually, aside from Pac-Man, Hangman, Sudoku, and a version of Solitaire, all the games are original IP, with number one title Tap Tap Revenge serving as the prime example. We're starting to understand why the iPhone dominated the IGF this year and will likely continue to do so for years to come.
iPhone owners make up 14% of mobile game downloaders
Hot off the heels of the news that the iPhone is dominating independent mobile gaming comes this interesting statistic: 14% of all people downloading mobile games are doing so on an iPhone. Market research group comScore says that not only is the iPhone picking up double digits of all game downloads overall, but that 32.4% of all iPhone users have downloaded a game. We're not sure if this means purchased a game over the air or bought it in iTunes' App Store and then transferred it onto the phone, but that's a lot of downloading.And the numbers are increasing -- 8.5 million Americans downloaded mobile games onto their devices in November of last year, up 17 percent from the year before. And smartphones in general are growing -- last year, there were zero smartphones sitting in the top 10 mobile devices for downloading, says a comScore analyst, and this year, six of the ten on the list are smartphones. Sounds like an emerging market to us, and the iPhone is sitting right on top.
Online casual game portals grow??? ???27%
Chicken or the egg? Economic crisis or casual gaming at the office? ComScore, a digital marketing analyst firm, reports that online gaming portals supplied 86 million visitors in the US last year with a gentle gaming fix, a 27% increase from the previous year.Yahoo Games was the most trafficked site for office diversion, with a 20% increase in souls, totaling 19.5 million last year. EA Online and Disney Games were the runners-up with 15.4 million and 13.4 million visitors, respectively. All sites saw healthy traffic and ad increases from the prior year. ComScore believes consumers have turned to these outlets to take their minds off the economy and seek free gaming alternatives. Yeah, the first hit might be free, but eventually you'll pay for the harder casual stuff ... and PopCap will be waiting.
US surpasses European 3G subscribers by 0.1% -- first!
If comScore's data is to believed then the US has done the unthinkable and passed Western Europe (aka, old Europe right Donnie?) in terms of 3G adoption. 28.4% of American mobile cellphone subscribers north of that southern land mass with a similar sounding name now sport 3G devices compared to a measly 28.3% average for Europe's largest countries. That's an 80% surge in the US last year even though T-Mobile is still 3G-less. Man, it's like the 100-meter butterfly all over again, eh Europe?
Apple leads in website traffic in computer hardware category
According to a study by internet traffic analyst comScore, Apple currently leads in website traffic in the computer hardware category, attracting more than 36.7 million unique visitors this year as of February. Compared to last year, Apple garnered 24.2 million visitors in the same amount of time, which translates into a 50+% traffic increase over the past year. As far as other traffic stats, there were 66.4 million visits this February, with visitors averaging 1.8 visits. Notably, iTunes witnessed traffic growth of 71% since last year, with 26.5 million unique visitors this February. Whew.
Apple online retail realizes European traffic gains
Rapaport News reports that online retail sales have jumped this season, up by 60 percent or more in many European countries, which by any measure is a significant gain. The article, which is based on a ComScore report, out of the Reston, VA-based research firm, states that online consumer spending have been strong throughout the end-of-year period. In particular, the Rapaport article mentions Apple and Amazon. Apple has consistently performed as a top retail site in the UK, France and German according to this report. "[C]onsumers armed with high-speed access and positive online retail experiences are increasingly comfortable shopping online."
Apple.com 14th most visited site in US
MacNN found a survey from comScore Media Metrix for the month of August which ranked apple.com as the 14th most visited site in the U.S. with 31.5 million unique visitors. On the top of the list is Yahoo! with more than 131.3 million visitors, while Dell surprisingly leapt from 47 to 35, though MacNN notes that is largely due to the battery recall. YouTube, surprisingly, rose to the #32 spot with 19.1 million visitors in August - I always figured they were closing in on MySpace somewhere near the top of the hill.MacNN has more details of other properties and observations made from the survey, so take a gander if you have an interest in web and marketing trends.
Study shows more support for in-game ads
According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business.The survey also looked at attitudes to in-game advertising amongst heavy and light gamers. Heavy gamers are more familiar with the concept of in-game ads, and are also more likely to buy products advertised in-game. The conclusion across all types of gamers leans towards the inevitable -- in-game ads will be a feature of the future.With only 800 gamers surveyed, a larger segment may produce vastly different results, but these statistics are encouraging for firms like Microsoft's Massive who are working within this market.[Via Gamasutra]
