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Cox to exit wireless business: sales end Nov. 16th, leaves the air March 30th, 2012
Cox Wireless has always been something of an also-ran, trying to play catch up with the big boys that already had a well-established infrastructure. It snatched up some precious 700MHz spectrum from the FCC in 2008 and launched its somewhat gimmicky "unbelievably fair" service late last year. However, by May 2011 it was clear things were not going as planned. The company announced it would become a Sprint MVNO and finish migrating its customers to that network by the end of the year. Well, it appears even that plan was unsustainable as a tipster has sent us some legit looking documents indicating Cox plans to put its wireless division out of its misery completely. As of November 16th the company will cease selling wireless plans to new customers and support for existing subscribers will end on March 30th of 2012. The memo declares that Cox simply "no longer see[s] the 3G model as a strategic pursuit." Before you go pour one out for the short-lived carrier, head on after the break for one more pic. Update: And Cox has now made it official. Its wireless service will indeed be discontinued for existing customers on March 30th, 2012, and it has stopped offering the service to new customers as of today.
Cox enters wireless market with 'Unbelievably Fair' contracts
We've been hearing about Cox's intention to make a splash in the wireless space for a good long while, but today the cable company's finally made that move official. The venture will start off with three markets -- Hampton Roads, VA, Omaha, NE, and Orange County, CA -- and the big selling points will include MoneyBack Minutes, which gives you cash back for disused minutes, and free usage alerts to help you avoid gnarly overage charges. Bloomberg reports that service will be provided using Sprint's 3G airwaves for now, with Cox building out its own network for the future. Tie-ins with the company's other services include DVR-controlling software coming preinstalled on handsets, along with one free upgrade (such as a free premium channel like HBO) if you're already using any of Cox's landline, internet or cable services. We can't say that sounds like a bad deal, and the phone selection includes the HTC Desire at $70 on a two-year contract. Skip past the break for the full PR.
