creative
Latest
Creative announces DiVi CAM 525D
Creative's just announced the DiVi CAM 525D, a typical run of the mill digital video camera that also doubles as a 5 megapixel still camera. The pocket-sized camera will record MPEG-4 video at VGA resolution and 30 frames per second and uses SD cards for storage, maxing out at 2GB (it also has 32MB of built-in memory). The camera also packs a fair bit of PMP functionality, incuding realtime recording from any source via its audio/video inputs, and playback of MP3 and WAV audio and AVI video. And that 2.5-inch LCD should make playing back your video at least roughly as bearable as using an iPod. Price is $229 US but, like most things Creative, its only available in Singapore for now.
Creative releases ZEN Aurvana earphones
Creative released their cleverly and modestly-named ZEN Aurvana earphones, promising 90% blockage of ambient noise (not unlike most canalphones). The $100 phones are apparently first being released in Singapore this month, but we assume they'll be making their way elsewhere sooner rather than later, since they're already featured prominently on Creative's site. The Aurvanas (or is it Aurvani?) weigh just 13g, making them the lightest in their class according to Creative, and come with a number of accessories, including two sets of three different size earbuds, an airplane adaptor, cleaning tool, and a rather slick looking travel case. Sounds about run-of-the-mill to us, but it'll be nice if they start bundling these with their players.[Via DMT]
Creative's Live! Cam Voice sports a mic for video chat
Video instant messaging seems to be taking off in a big way, at least if all those new video features being added by the major IM services are any indication, so Creative has just released a microphone-sporting webcam to let you get in on all the fun. Besides a 1.3 megapixel webcam (which claims to take 5 megapixel stills, but we suspect some interpolation is going on there), the Live! Cam Voice also features a directional microphone which supposedly enhances your chat experience in crowded areas, and even does double-duty as a remotely-viewable motion-activated security cam. When you're doing the chat thing, you can select a smart-face tracking option that uses digital zooms, pans, and tilts to keep you in the picture, but also seems to throttle down the resolution to only 640 x 480. Available immediately under the model number VF1070, this model is being given a suggested MSRP of $99 by Creative, but we already saw it on Amazon for just $84.
Engadget Podcast 081 - 05.23.06
What a week for product launches! Seems like out of the gate past E3 everybody wanted to get theirs out the door: Apple loosed the MacBook, Motorola and Verizon launched the Q, Sprint and Verizon launched the Palm Treo 700p, and Sony launched their UX Micro PC. But it wasn't all rosy new toys for everyone to play with, Creative and Apple are heading to court to go toe to toe over some patents, as apparently is XM and Pioneer over the RIAA-contestable recording capabilities of the Inno. Tune in to find out how it all unfurls on this week's Engadget Podcast! Get the podcast [iTunes] Subscribe to the Podcast directly in iTunes (MP3). [RSS] Add the Engadget Podcast feed to your RSS aggregator and have the show delivered automatically (MP3). [MP3] Download the show (MP3). [AAC] Download the enhanced show (AAC). [OGG] Download the show (OGG). [Vote] Vote for us on Podcast Alley! Host Peter Rojas and Ryan Block Producer Randall Bennett Music J J J - 'Suits' in Japan Format 1:00:46, 27.8 MB, MP3 Program 01:00 - Motorola and Verizon announce Q: $199 04:44 - Treo 700p announced 08:48 - Apple's MacBook: 13-in, Core Duo, black and white 17:26 - Creative sues Apple, then Apple sues Creative 21:34 - Record labels sue XM over Inno recording 30:00 - Sony gets official on new Vaio UX Micro PC 36:28 - Xbox 360 hacks: Playing backup games, and backing up games 40:01 - Listener voicemail and email 59:00 - Engadget reader meetup in Merced LISTEN (MP3) LISTEN (AAC) LISTEN (OGG) Contact the podcast: 1-888-ENGADGET, Engadget (Gizmo Project) or podcast at engadget dawt com
iRiver's future: WiBro gaming or bust
We have a soft spot for some of iRiver's digital media players, even if they've largely gotten lost in a crowded marketplace. But we may not be seeing too many new models from the company. Faced with the evaporation of its market share, both at home in Korea and in the crucial US marketplace, iRiver is attempting to remake itself as a vendor of portable WiBro gaming consoles. The transition is likely to be a bumpy one. Although iRiver showed off its first gaming console, the G10 (now renamed the Wing), several months ago, that model continues to face delays, and is now expected to show up no sooner than the end of the year, and then, in all likelihood, only in Korea. Sure, the Wing has some tasty features, including a 4-inch LCD, compatibility with most common audio and video formats, WiFi, WiBro and 6GB NAND flash memory. But at an initial price of about $315, it'll be competing directly against dozens of cheaper Korean DMB PMPs, hard drive-equipped players from vendors like Apple and Creative, and gaming consoles like the DS Lite, which will be on the market in Korea well before the end of the year, at a price well below $315. Still, iRiver probably has little choice but to try something drastic: the company's sales have plummeted from close to $1 billion two years ago to just $39 million in the first quarter of this year. We'll be sure to check out the Wing -- and, in the meantime, we'll be on the lookout for fire sale pricing on the Clix. Read - iRiver's strategyRead - G10 specsRead - Wing delays (sub reqd)
Right back at you: Apple sues Creative
Oh, this is going to get good. Turns out Apple sued Creative for patent infringement the very same day that Creative filed suit against Apple. We're guessing Apple had a suit waiting in the wings just in case Creative tried to pull something, because a Creative spokesman said that "Creative proactively held discussions with Apple in our efforts to explore amicable solutions," and that "at no time during these discussions or at any other time did Apple mention to us the patents it raised in its lawsuit." There's no word as to what the patents refer to, but it sounds like they cover stuff outside of the "Zen Patent" realm if Creative didn't know about them. This surprise attack is at least a minor win for Apple legal, but we're sure Creative's team won't go down without a fight, so grab the popcorn and prepare to enjoy the beauty of modern day patent law.[Via iLounge]
Creative sues Apple for violation of "Zen Patent"
The love fest between Creative and Apple continues, but this time it's pretty serious. Creative is pulling out those media player interface patents they filed in August of last year, and suing Apple for patent infringement with their iPod, iPod nano and iPod mini players. It doesn't seem to matter much to Creative that two of those players were released long before the patent in question, and the iPod nano came out a mere month later. There's also no mention of a seemingly more legitimate argument: Apple's possible trademark infringement in the use of the "nano" name. Creative claims that their NOMAD Jukebox was on display at CES in January 2000, and there displayed the user interface that has since been copied by Apple and others. This user interface is covered in August's "Zen Patent," and sounds vaguely defined enough to have some weight in court, as silly as it seems. Creative of course wants a cease and desist order to be issued, and basically a complete death of the iPod unit in general, but that's no surprise. All we can do now is sit back and watch the sparks fly.
Apple to release new in-store brochures, t-shirts
I'm delighted to see ifoAppleStore reporting that Apple will be releasing a new series of brochures and employee t-shirts in their retail stores to advertise the wide range of creative capabilities their Macs and software offer to consumers. The cover of the 12-page brochure (pictured) seems largely focused on advertising all the content-creating doors their award-winning iLife suite opens, while the inside of the brochure features various Apple Store employees wearing t-shirts with help-related slogans such as "I can help you go from shutterbug to photocaster."Other strong Apple Store advantages that the brochures boast are the various Creative, Genius and Mac Specialist employees staffed at the stores who are trained to accommodate the various interests, hobbies and professions that Mac users have. The brochures advertise many more unique facets of the Apple Store and Mac-buying experience, such as their free workshops and on-line Concierge appointment scheduling service. While I haven't been in an Apple Store in a while, all I remember from my past experience is advertising that was almost entirely focused on making me buy an iPod. It's great to see Apple putting their best foot forward with a campaign like this.[Thanks Benjamin Bowles]
Ad critic: Oblivion ad hot or not?
In our third installment of the Friday ad critic series, we bring you a more mundane ad (hey, sometimes it's just not appropriate to use sex to sell a game, but it sure makes for a less exciting ad), this time from the April issue of Computer Gaming World. This is a condensed version of a two-page Oblivion advert that ran across many gaming magazines in the month of April, and the best word to describe it might be "conventional." Is it too conventional, too standard, too boring? Does this epitome of the standard video game advertisement succeed or fail? Does the ad do justice to the game? If you're breathing and if you've been reading games media printed on dead trees, you've seen this thing in a magazine. Did it do anything for you when you first saw it? How about now? See also: Hitman ad critique, Tomb Raider ad critique.
Widget Watch: CreativeBits Widget 2.0
CreativeBits, a design and OS X-centric creative community, has produced a really slick looking update to their widget that acts as a portal for their site. Users can view the latest articles, forum posts, critiques and links. Clicking on a title in the widget opens the entire article in your browser, while the widget includes its own forward and back navigation if you'd like to simply browse the latest CreativeBits goodies right from the comfort of your Dashboard.
Creative attempts to redefine "Podcast"
This is a good one. When they aren't busy trying to sue the pants off of Apple, Creative gets very creative indeed with the definition of "Podcast." While most of us would define "podcast" as the distribution of audio/video content to an iPod via an RSS feed (more or less), Creative lets loose with this whopper:"Podcasts, short for Personal On Demand broadcast, are audio files you can download into any MP3 player or computer." Um, what? Nice try, Creative. That's almost as good as Microsoft's "blogcasts."[Via 37Signals]
Creative's ZenCast podcast solution
Today Creative announced their ZenCast Organizer. This Windows-based app manages audio and video blog content for Creative's Zen Vision and Vision:M players, much like the podcast function of Apple's iTunes. In addition to all the biggie, uh, podcasts like ESPN and oh, Engadget, users can also subscribe to content not included in the ZenCast site via a separate "subscribe" button. Sim Wong Hoo, outspoken chairman and CEO, says "you can even host your own show. ZenCast is like having a personal Internet TV broadcasting station, where anyone can create their own program and broadcast it to the world." A beta version of the ZenCast Organizer is available free today, so slap on a jacket, pull up a chair and remove your trousers 'cause now you too can video blog just like the pros. [Via c|net Asia, Thanks Minghow]
