Dom Hofmann
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Byte, the spiritual successor to Vine, has a new owner
Byte, the 'spiritual successor' to Vine created by one of its original founders, has been bought by another would-be Vine successor.
Ads invade Byte with a campaign from Nike
Like it or not, the Vine revival app Byte is bringing in a staple of modern social networks: prominent ads. The looping video app has launched its first ad campaign with Nike, which is running a rathe conspicuous "Self Hail Mary" sponsored section alongside the usual categories. It's easy to avoid watching the videos if you don't particularly care for them, but there'll be no doubt that Nike paid for obvious placement.
Vine successor Byte is now in closed beta
These days, Instagram, Snapchat and TikTok dominate the short social video space, but that wasn't always the case. Vine, the popular six-second looping video app, helped give rise to many of today's YouTube stars over the course of three years, before Twitter unceremoniously shut it down at the start of 2017. Vine co-founder Dom Hofmann teased its return in the form of Byte, promising to bring back everything that made the app unique by spring of 2019. It appears he was true to his word, because TechCrunch reports that the service has sent out the first 100 invites to its closed beta.
