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The Keurig of cocktails is expanding sales to California
What if whipping up a Moscow Mule or an Old Fashioned was as easy as popping a coffee pod into a Keurig machine? Cocktail bartenders and other libations experts would likely turn up their nose at such an idea. Still, Keurig Dr. Pepper and Anheuser-Busch have seen enough success with sales of their Drinkworks Home Bar in Florida and Missouri to begin expanding. Beginning on September 30th, the automated cocktail machine will be available in California.
Drinkworks Home Bar is a literal Keurig for cocktails
I have seen countless companies claim to deliver the Keurig of (fill in the blank). The "Keurig of cocktails" market in particular is crowded with wannabes that don't seem to be gaining much traction -- Barsy, Bartesian, Somabar, Bibo... am I missing any? But now there is a company building a literal Keurig for cocktails. Drinkworks is a joint venture between the single-serving coffee pod giant and Anheuser-Busch InBev (AB InBev), and it's building a familiar-looking machine that mixes up cocktails using disposable pods. If anyone can build the Keurig of anything, well, it's got to be Keurig itself, right? The insanely deep pockets of AB InBev certainly don't hurt either.
