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Entropia Universe raises a glass to its 10th anniversary
Entropia Universe, the "massively multiplayer online real cash economy," typically has been best known for its ludicrously expensive sales of virtual property and structure. Now it has another reason to be in the spotlight: The MMO(sigh)RCE has made it to its 10th anniversary. The title launched on February 1st, 2003, and has generated loads of money through the creation, sale, and purchase of its online worlds. According to MindArk, Entropia Universe is a favorite of the Guinness Book of World Records when it comes to the most valuable virtual items ever sold. MindArk recently released a mobile app for Entropia Universe and outlined a 2013 roadmap through the anniversary and beyond. [Source: MindArk press release]
Entropia Universe adds mobile app
It's just what everyone needs: There's now a new and more convenient way to hand off your cash to a stranger, thanks to Entropia Universe's mobile app. Android users can now download the Virtual Tycoon app to gain full access to the game's Construction, Auction, Storage, Accounting, and Skills and Professions systems. You'll be able to put items up for auction, withdraw and deposit money, and bid on things while on the go. Support for iOS isn't planned until early next year, so those users will have to put up with parting from their money the old fashioned way for a while longer.
Entropia Universe brings recruiting app to Facebook
Entropia Universe has always skirted the line between game and advertising scheme, and the latest evidence of this is a new social media program developed by MindArk and Socialtype that aims to reward existing players for recruiting new ones. MMO recruitment drives are nothing new, but the kicker here is that the potential recruits can experience a slice of Entropia via their Facebook accounts. MindArk is using a software app called Bamboo to connect the MMO and Facebook portions of Entropia. Bamboo "turns your players into a highly-motivated marketing army," according to the app's website. "Bamboo users become ambassadors. They earn points for promoting your game through their social network. Every action is incentivized." MindArk says that the Entropia atmosphere has been ported to the Facebook app via its UI, graphics, and lore. New users can also add to said lore via their own unique plots. [Source: MindArk press release]
