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Evernote's John McGeachie on business expansion, the shift to mobile and an update on two-factor authentication
Evernote Business has only been around since last summer, but it's already having an impact on how teams far and wide keep track of what's on the collective mind. The division's vice president John McGeachie sat down with us for a bit at The Next Web Conference this week in Amsterdam, giving us an inside look at how the company has evolved, what it has learned and where it hopes to go. Specifically for Evernote Business, McGeachie affirmed that there's a greater need for educating users as compared to individuals just testing the waters on its free service. "It sort of takes a while for people to figure out how to best fit Evernote into their workflow," he said, "but once that starts happening, people see that it adds an amazing amount of value to all of these different areas." He added: "That's basically how our whole marketing strategy works. We're really just listening to how people use Evernote, and then put that back out there [as use case scenarios]." In that sense, Evernote's quite unusual. Many startups have to maintain a focused product just to convince a new audience to try something foreign. Evernote, on the other hand, is deliberately open-ended, and it's the company itself that's now learning how to evolve based on direct feedback. "Our best source of new users that stay and really use the product is from understanding how someone they know or someone they can identify with uses it," said McGeachie. He did, however, acknowledge that the huge amount of flexibility does mean that the learning curve is steeper. "We see a lot of people download the app and use it once, and they aren't sure what to do next, so they go away. But a lot of them come back and reengage because they read something or run into someone they know who uses it, and it clicks."
Evernote's Windows Phone app gets PIN lock, Business support in update
Evernote has been one busy bee, er, pachyderm lately -- extending its proverbial trunk to a more professional crowd with the launch of Evernote Business and even cozying up to Samsung's Terminator-sounding T9000 smart-fridge. For its next trick, the popular productivity app is giving some extra love to Windows Phone users by way of a feature-laden update. One of the shiny new bells and whistles is support for the aforementioned Evernote Business, including note creation and searching via Business Notebooks. There's also a new PIN lock feature to ensure that your notes can't be viewed when sharing your Windows phone with members of the unwashed masses. Other key features include joined notebooks and new style options for text as well. For info about the update straight from the elephant's mouth, just head on to the Evernote Blog by clicking on the source link.
Evernote releases Evernote Business
Evernote is rolling along with new products lately. The company just revamped its Mac and iOS clients, and here's a brand-new creation called Evernote Business. The core Evernote service is designed to track notes, photos and other various ephemera for an individual mind, but Evernote Business hopes to do the same thing for a whole company by keeping a collection of notes and knowledge for an organization of people. For $10 a month per user, users can access business notebooks as part of a business library, which share knowledge and collections across a group of people. Users also get access to their personal notebooks. Business accounts include full support for admins and all of Evernote's other search options and management features. If you run a small business and appreciate using Evernote to keep track of notes and policies, this might be a great deal for you. I can attest that Evernote's extremely helpful as an individual user, and while $10 a month per user might seem a bit much, the extra options for businesses looking for an easy way to keep important training materials in the cloud might make the deal worth it. Evernote Business is taking signups right now.
Evernote launches Evernote Business, readies to make your life even easier
Evernote had said its fancy new service aimed at the more professional crowd would be coming around December, and surely enough the company's announced it's now officially open for Business. Via its blog, Evernote let it be known that, after many months of having the service in the works, it's now ready to welcome any business owners who are looking to try its novel Evernote for Business product. Of course, the cloud-based software company wants to reassure potential users that this is essentially the Evernote people have come to love, but "it's better" and with a "number number of features and refinements that make Evernote Business a perfect tool for small and medium-sized companies and small teams within larger organizations." For those interested in learning more, there's a very informative video after the break -- and, of course, the source link below will give you all the nitty-gritty straight from the outfit's mouth.
Evernote introduces Evernote Business, updates iOS application to version 4.4
Having already conquered the general consumer market on multiple platforms, Evernote's now taking its handy software tools to a more biz-oriented audience. Earlier today, the company proudly introduced Evernote Business, which, according to CEO Phil Libin, is "the same Evernote that's great for individuals, except now it's optimized so that you can use it in your small and medium-sized business environment." The newfangled Evernote Business will be launching later this December, with the note-taking outfit accepting early applicants on its website as we speak. That's not all the news, however, since Evernote's also updated its iOS application for the second time during August; bringing page and multi-shot camera features to the mix, while faster download times and improved PDF support on iPads can also be found inside the fresh 4.4 version. You'll find both the sign-up and download links gravitating below.
