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Fizzics' new beer system is cheaper, smaller and easier to use
When we first tasted beers from Fizzics' countertop "draught" system last summer, we weren't expecting the device to live up to its lofty claims. The company promises to turn your bottles and cans into an on-tap experience with a little help from its so-called Micro-Foam bubbles. Aside from imparting a creamier mouthfeel and punching up some aromas, changes in flavor were relatively modest. However, it did make cheap beers noticeably better. For the second version of its "draught" setup, Fizzics is focusing more on user experience than improving the tech itself.
Fizzics countertop 'draught' system makes bad beer good
I like -- nay -- love beer. But I'll be honest, when I first heard about Fizzics and its promise to deliver the perfect pour of tap-quality beer from any can or bottle I dismissed it. It seems like the sort of silly snake oil you'd find in SkyMall or Sharper Image. But, I gave Philip Petracca, the CEO of the company the opportunity to convince me otherwise. He swung by the Engadget compound with a cooler full of beer and a pitch full of science. I'm convinced he's not just some huckster, but whether or not Fizzics truly makes beer better is a different question.
