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Facebook users have raised over $2 billion for causes
Facebook frequently finds itself in the news for harm done to the public, but there are moments when its platform is put to good use. The social network has revealed that people have raised over $2 billion for causes through its Fundraisers system, or about twice as much as they'd raised 10 months ago. More than twice as many people, 45 million, have either started or contributed to a fundraiser since then. And yes, birthday fundraisers played a big role -- half of those funds came from people marking another spin around the Sun.
Anyone in the US can use Facebook for personal fundraising
You no longer have to be part of a privileged few to try out Facebook's personal fundraising. The social network has just made its do-it-yourself donation campaigns available to every adult in the US. If you'd like help with a medical bill and don't mind Facebook taking a cut (6.9 percent plus 30 cents), a donation campaign is a quick hop away on your phone or the web.
Facebook is testing a new set of tools for nonprofits
Facebook wants to make it easier for nonprofits to collect donations and spread awareness of their causes. The social media giant recently announced that it's testing a new feature called "fundraisers", a dedicated channel found on a nonprofit's Facebook page. It lets charities tell their story, gather supporters, collect donations and track progress all from the one place. People who want to help can give money and share the nonprofit's information with their friends, with the existing Donate button included in each shared post, meaning folks don't have to leave their News Feed in order to support a cause. The button is also going to appear at the top of Pages, giving nonprofits more opportunity to raise money. These new features are currently being tested with 37 partner organizations and should expand to others "in the future".
