gold-farmers
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Blizzard defeats Peons4Hire gold farmers in court
In news likely to have repercussions for similar cases, Blizzard has handily won their lawsuit against the gold farming outfit Peons4Hire (aka Game Dollar). The permanent injunction [pdf] they were awarded in the suit's settlement effectively means you'll never see a Peon spam message in your mailbox or chat window ever again. The original suit was filed because of Blizzard's belief [pdf] that this gold spam 'diminished players' game experience and cost Blizzard subscribers, bandwidth, employee time, and ultimately, revenue.'The injunction deals with that by prohibiting Game Dollar/Peons from selling virtual assets from World of Warcraft, or powerleveling characters in the game. They're also legally enjoined from using the chat or in-game mail system to advertise their service ... possibly the first time I've seen a court case refer to a virtual world's specific forms of communication. Beyond all that, Game Dollar is further prohibited from investing in a new company that engages in these activities. Read on for ... the catch. (There always is one.)
Gold farmers try to take their game onto guild web sites
Last week I wrote about my harrowing experience of finding a gold farmer in one of my instant messaging windows. Apparently somebody "in one of those countries" (I'm slapped on the wrist every time I single-out China) must have swallowed a creativity pill. Just when I thought there was nothing new on the horizon, Aleeyah from Livejournal posted an article -- complete with screenshot -- of an odd in-game e-mail that was received from someone we can fairly safely assume is in the professional gold farming business.The written English in the in-game message is nearly bad enough to send one of my editors into a seizure. It's almost bad enough you can't understand it at all. The bare essentials that I can (barely) glean from the message is that the farmers are now offering gold to guilds in exchange for advertising.Why would they do this? As I said in my last article on this subject, I think they're losing on the home front. I think their current marketing techniques are not bringing the level of revenue that they want. I think more and more people are discovering just how easy it is to right-click a spammer when they're checking their mail, silence the spam, and have the feel-good feeling of knowing they've done something right for their community. I know I do it all the time. I won't go as far as to call Blizzard's anti-spam tactics a flourishing success, but as the old saying goes "If you can't beat 'em, wear 'em down," and I think that's exactly what is starting to happen.So if real-money transactions are frowned upon by Blizzard and prosecuted by Blizzard, why wouldn't they just try and move their advertising medium to neutral ground? Sure, there are lots of guilds that will have nothing to do with selling their corporate souls to the devil in this manner. You can rest assured however that there are also lots that would jump at an opportunity like this that could pay for all their bank tabs for nothing more than a measly advertisement on their guild web site. It does bring up the interesting question however, of whether a guild that supported a gold farming business financially could potentially face retribution from Blizzard. While I can't see a guild getting banned en masse for this, it would sure be a wakeup call if such a guild logged in to find their tag gone along with all their guild bank slots and contents.Does this mean that the spamming around the Ironforge and Orgrimmar mailboxes is going to let up? Not likely, or at least not very much. It just means "these people" have found yet another way to devastate our server economies for their own profit.
The evolution of the gold farming industry
It's a rare event when I wake up, walk to the computer, yawn, and think to myself what I could possibly write about only to have an article walk up to me, sit in my lap, and cuddle. Today it happened.We've all seen what I call the evolution of spam in-game. First it was just straight tell spam. Blizzard fixed that. Then it was group spam. Now it seems gold farmers have taken to just sitting in the capital cities and screaming their lungs off until they get reported and/or zapped by a GM.I think the reporting mechanism is starting to get to them though. Every time they lose an account (when it's reported) they have to make a new one. In the scope of the money they're making it's really not a big deal, but it's tedious repetition and I saw the first signs this morning that they've shifted their focus and are moving to more aggressive tactics.I fired up Adium (my Mac instant messenger) and was immediately greeted by a request for contact authorization. I'll stop here for a moment so you can gasp, because what happened after this is exactly what you think. I looked at the address that was requesting authentication and it didn't really ring a bell. I looked at the display picture and saw a cropped screenshot of two blood elves staring back at me. I reasoned that it had to be someone from my guild, even though I wasn't sure who. I accepted the request and the contact appeared on my contact list. As it turns out, they were online.
Blizzard tells trial account users to shush
Word has it that, in response to the widespread use and abuse of trial accounts on the part of gold spammers, character-leveling outfits, and RMT humbuggery in general, Blizzard has eliminated the ability for users on trial accounts to invite party members to groups, which joins their recent embargo on broadcast communication in World of Warcraft entirely.One can't help but wonder if there was a better way to go about achieving this same end of curbing the spammers. Perhaps they could have implemented more thorough standards for authentication prior to being given a trial key, or maybe implemented some sort of referral program where an existing player could "vouch" for a trial user and give them the full benefits they enjoyed before this hotfix. Trial users are usually the most vulnerable and least knowledgeable subset of newbies, and to remove their ability to communicate with the world around them just seems a bit cruel to me.We all know the spammers are going to find another way around it, after all. They're quite the creative lot.[Via WarCry]
A legal, in-game "Wal-Mart" of virtual goods coming to an MMO near you
Two very large names have joined forces to help battle the illegal (and increasingly annoying) digital Black Market that exists to sell virtual in-game goods. Backed by $24 million in investment money, Mitch Davis (the former Massive in-game-ad firm founder) and Sony Pictures Digital vet Andy Schneider will launch Live Gamer, a publisher-supported service that creates a secure platform for real-money purchase and the sale of virtual goods.Already on board are MMOs and virtual worlds from Funcom GMBH, Sony Online Entertainment, 10Tacle Studios, Acclaim, GoPets and Ping0 Interactive (the company that provides access to the online, multi-player component of Hellgate: London), and they're willing to work with any publisher. With backing such as this, we may soon see a siesmic shift in the virtual goods landscape.Nearly every MMO is now plagued by these despicable gold farmers and Real Money Traders bent on selling their warez, regardless of their legality. Even my beloved City of Heroes and Villains has recently been targeted with endless spam that fills in-game Email boxes and brazen "live" players (often named "jkjkljlkj") who will approach you trying to offer their services. A concerted effort from within the industry itself to stop these griefers is long overdue. Hopefully this will be the spark that ignites a widespread change.
LotRO reps talk demographics, casual play, console plans
Yesterday Gamasutra published a five page interview about The Lord of the Rings Online with Turbine's Jeffrey Steefel and Adam Mersky.According to the interview, one third of LotRO players are over 35 because the license drew people new to MMOs -- people who came for "The Lord of the Rings first, the MMO second." Fans of LotRO often claim the game's community is more mature than that of competing games. "Sometimes game communities can be rough, just because of the nature of the competitiveness and the nature of the age range of people playing, and this is a pretty mature, fun place to be a part of," said Steefel.Steefel and Mersky also talked about the challenges of dealing with gold farmers, what the real definition of "casual games" might be, the pluses and minuses of adapting a famous work of literature, the competition, and Turbine's option to produce massively multiplayer games for consoles. As is the case with most Gamasutra interviews, the discussion is an excellent read if you want an inside look.
If you can't beat the gold farmer, make everyone's life miserable
I'm able to roll with the changes. I can accept I can't bring more than 3oz. of water through a security checkpoint because an over-eager Homeland exec thought 24 was a documentary. We live in Changed Times. At least that's what the TSA guy said as he instructed me to bend over and I heard the snap of a latex glove. But this delay on receiving gold from auctions may have pushed me to take action. I'd write my Senator, but since his claim to fame is driving a good-looking woman off a bridge in Chappaquiddick (a family record his nephew beat when he flew two good looking women into the ocean off Martha's Vineyard), I don't see where he's going to help.We all know why this was added. Those wily gold resellers came up with a fun way to get around the delay-in-mailing-gold problem by having you sell spare ribs for 5k gold. I don't know about you, but when I heard that I laughed my arse off. Talk about a way to game the system.Changes like this make me think Blizzard hired that guy that forced NyQuil to now have the potency of children's aspirin. Really, whom do they think they are kidding here? If someone is going buy the gold to get their epic flyer it's unlikely they are going to hover their mouse over the checkout button and go: Ya know, I'd really like to just buy the 5k gold and not have to farm motes for the next five days, but, now that I think about it with the hour delay in the AH, I'll just go farm it.
Life of a gold farmer gallery
You may recall Julian Dibbell's recent piece in the New York Times where he traveled to China and visited some World of Warcraft gold farming operations -- giving us a good look at life on the other side. However, just as interesting as his words is his recent publication of pictures from the trip on Flickr. If you take the old adage that a picture is worth a thousand words, then this gallery has quite a bit more to say than the original article.[via Game Girl Advance]
Are gold sellers the key to WoW's continued success?
On Monday, Blizzard banned several thousand accounts found using third party programs to fully automate killing and looting, aka botting. These programs are largely used by gold selling companies employing farmers to speed up the rate at which they can supply gold to the many buyers out there. But a columnist at the Lightspeed Ventures site has a different take: he proposes that gold sellers are actually the independent application developers that are integral to the success of any online venture.No matter where you fall on the gold farmer debate ("they ruin the game" vs "they fill a need the developers refuse to acknowledge"), you have to stop and think about this particular premise. Lightspeed, a venture capital company that funds technology companies, asserts that any platform needs three critical elements to succeed.
What are the gold farmers up to now?
I'm sure you've heard that Blizzard's anti-spam additions to the game have caused gold selling spammers to change their tactics. However, it certainly hasn't stopped their activity -- they're still out there, spamming us with raid invites, says, and messages over general chat channels since they can no longer do so in whispers. Lately I've been joining their raid groups to see what they've got to say, and, of course, report them. However, earlier today in one goldseller raid, I noticed that instead of listing their full site name, they're telling you to visit, for example http://www.i*****.com/. i*****.com? What? Is that even a valid domain name? My questions are soon answered, as later in the message, the spammer explains that the ***** stands for something else, which does turn it into a valid domain name. But I have to ask -- why are they doing this? It just makes it more difficult for their potential customers to figure out where to go, so I presume there must be a reason they'd do this. So, even though there's nothing official from Blizzard, I have to think that they're doing something that causes trouble for the spammers if they use their full domain name. Are they flagging people using known gold-selling domains in chat for further investigation? Since we haven't heard anything from Blizzard, we can't say for certain. But until we hear something, there's room for speculation.
World Wide WoW: The New York Times, gold farming, and righteous anger
The New York Times has an interesting article about gold farming, which does a lot to help us understand what gold farming is really like. The author is very insightful, both in his grasp of how WoW works (though he seems confused on details, like "night-elf wizards"), and he is able to communicate well with the Chinese who work as gold farmers. The article goes into greater depth than I've seen so far in any report on the issue, and even includes a video, apparently part of the gold-farming documentary we reported on a while back, to give you a first hand look at what the farmers' lives are like.There are many interesting things in the article, but I'd like to highlight one particular insight here, regarding our relationship to these seemingly strange people in a far away country. "On the surface," the Times reporter observes, "there is little to distinguish gold farming from toy production or textile manufacture or any of the other industries that have mushroomed across China to feed the desires of the Western consumer. The wages, the margins, the worker housing, the long shifts and endless workweeks - all of these are standard practice." Many of the Chinese who moved to the cities from the poor villages scattered all about are facing the same problem. The system provides little to no opportunity to arise out of poverty fueling the demand for cheap products to be sold in the West. Understood in this context, gold farming looks just one of many industries arising out of the relationship China has with the US, providing everything they can as cheaply as possible -- a relationship neither country is quick to change. (Some of my own friends from the countryside work under similarly grueling conditions running their own small restaurant near where I live in China. They seem happy enough but it may be that they just put a good face on things for me every time I see them. Their lives are not easy.)This is different from the usual textile sweatshop job, however: these people work in the same virtual space that we play in, and we the players are not happy about it: "In the eyes of many gamers, in fact, real-money trading is essentially a scam - a form of cheating only slightly more refined than, say, offering 20 actual dollars for another player's Boardwalk and Park Place in Monopoly." So true.
The latest in summer jobs for kids
Mowing lawns is so passé, delivering newspapers is totally last year. These days kids have found a new way to make money: selling WoW characters on eBay. But how, might you ask, can they get around the fact that this is clearly against the TOS? Evidently they are posting disclaimers on their auctions, letting bidders know that they aren't selling the characters (which are the intellectual property of Blizzard,) but are instead selling the time it took to level that character. In a CNBC segment on the topic, one kid mentioned that he gets around $400 for a level 70 character. He puts his profits right back into the business as any bright entrepreneur would, reinvesting in characters he will then level up again to sell to – you guessed it – Chinese gold farmers. Now, as much as I like the idea of news we have been writing on for weeks getting mainstream coverage, I have to wonder if this disclaimer business isn't just a loophole to get past Blizzard. What do you think? Is it breaking the TOS to sell the characters even with a disclaimer, or is this just a novel workaround enabling kids to make a profit off their play time? [via Jane Wells]
Is real money for game items in our future?
No, this isn't something Blizzard is telling us -- they're still out there fighting with the issue of people buying and selling gold. However, Jeffrey Steefel, executive producer of Lord of the Rings Online, who seems to think that in the future, how MMO's handle the secondary market of gold, item, and character sales is going to have to change. In an interview with Eurogamer, he says:But, we all know that something will happen in the next two to five years to business models in general, so we're paying attention to what's going on [with the secondary market]; watching what's going on with Sony Station whose servers support and manage this.Does Steefel have a point? In the long run, is the only way to fight the secondary market to legalize it and integrate it with our games? But even if you look at Everquest II, where Sony provides an official method for selling gold, items, and characters for real cash, there's still a secondary market. And I've got to say, if Sony's method doesn't stop secondary market gold sales, I've got to wonder if any method of legitimizing the trade will. And while we wait to see what Steefel decides to do with Lord of the Rings Online, we can watch Blizzard approach the problem in their own way -- in the courts.[Via Joystiq]
Class-action lawsuit filed against IGE
Speaking of lawsuits, Terra Nova is reporting that there's been class-action lawsuit filed in Florida against IGE for... well, I'll let you read for yourself:The case involves IGE's calculated decision to reap substantial profits by knowingly interfering with and substantially impairing the intended use and enjoyment associated with consumer agreements between Blizzard Entertainment and subscribers to its virtual world called World of Warcraft.The lawsuit seeks both monetary damages and a stop IGE's gold farming activities. (If you just can't get enough legalspeak, you can take a look at the entire text of the lawsuit here, via Terra Nova.) Now, I have to admit that I am not a lawyer and cannot tell you whether this lawsuit has any substance to it. However, I can assure you that over here at WoW Insider we'll be looking for any updates on this -- so we can pass them right on to you.
Interview with a farmer
No, not a farmer in World of Warcraft gold farmer, but an Everquest 2 plat farmer. When EQ2 player Ogrebear received a tell from someone trying to sell him plat, he responded how he usually did -- with a threat. However, this particular plat seller actually responded to Ogrebear's tell, resulting in an interesting conversation that gives us a bit of insight into the industry.So what does this farmer make? About $100 a month for seven hours work a day. (Ogrebear notes that that's 71 cents an hour if he only works five days a week.)How many characters does this farmer go through in a week? Seven. But apparently it's profitable enough to keep at it.What's this mean to those of us playing World of Warcraft? It means that Blizzard has an uphill battle ahead of them -- the farmers are making enough money to keep at this, despite bannings. And I've got to wonder if they can ever ban enough of them. Perhaps this explains Blizzard's recent push to resolve this issue via legal methods.[Via PlayNoEvil]
The spammers new (old) methods
While poking around the World of Warcraft LJ, I couldn't help but notice that the spammers are back at it again, and apparently using some of the old tactics that they used to use. Well, tactics that they used to use before they figured out how to script spamming hundreds of people in a split second from a level one character. For those of you who either don't remember them, or who aren't familiar, I thought it might be best to relay the information. There are a couple of main tactics that they seem to have started employing since the new patch is squelching their ability to get to us. The first one involves random group or raid invites where the spammers invite a massive amount of people and just repeat the same text over and over in party or raid chat. While many people will not fall for this, these blind invites may prove problematic for those people who are using the LFG tool. The best suggestion I saw was to /who anyone who sends you an invitation to make sure that you aren't getting invites from level one characters.
Azeroth Interrupted: Introducing a column about balancing life in Azeroth with life on Earth
Each week, Robin Torres contributes Azeroth Interrupted, a column about balancing real life with WoW.My husband, who plays WoW 5 to 6 hours a day at a minimum, informed me the other day that playing video games in general and WoW in particular was very unproductive. Most people would give him the Captain Obvious award, but I consider the timing of the statement a bit odd, considering WoW Insider just hired me to write a regular column (yay!) about balancing real life with WoW. Certainly, playing WoW can range from being a very pleasant escape to ruining your life, but that is actually the case with any hobby or recreational activity. The fact is that, with a little effort and planning and lots of learning from mistakes, you can successfully balance real life with WoW and even use WoW to make real life better. There are many examples of WoW players using their hobby for being productive, and I am not even talking about the despised and pitiable gold farmers. I'm also not talking about the Blizzard employees, because anyone in the video game biz can tell you that working on a video game can not only ruin your fun in that game, it can make you not want to play any video game at all for a while. But there are people who use the social aspects of WoW for professional networking, there are the professionally sponsored arena teams and there are people who actually put their WoW playtime on their resumes. Of course, there is more to life than just making money and WoW can help there, too.
April Fools Alert #3: Blizzard gets rid of gold farmers
Tobold reports that in patch 2.1.0 Blizzard is planning on getting rid of gold farmers in just three simple steps. So in patch 2.1.0, you should expect the following: The ability to send items, gold, or CoD packages via mail will be removed. You will only be able to send letters via the in-game mail system. The ability to freely set prices in the auction house will be removed. Since players could transfer gold by putting up a worthless item for a high-price buyout, the minimum bid and buyout amounts will now be set automatically. The ability to transfer gold via the trade window will be removed. However, to allow people to market tradeskills, the trade window will be transformed into a tradeskill window -- allowing the crafter to select a recipe and the buyer to insert materials, for a pre-set fee. When the buyer provides materials and the money, the crafted item winds up directly in the buyer's pack after crafting. With no ways to transfer gold to potential buyers, the gold farming industry will quickly go out of business. Huzzah to Blizzard for finally solving this problem!
WoW Moviewatch: Chronicles of a Goldfarmer
This video is hardly new -- its time stamp places it squarely in the middle of summer 2006 -- but it remains entertaining nevertheless. Just what the World of Warcraft needed: real investigative journalism on Azeroth's true scourge, the goldfarmer! Previously, on Moviewatch...
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Breakfast Club: Gold buying is naughty
We have had a lot of Breakfast Topics over the course of the past year. Some subjects are more popular than others. Some topics only appeal to certain classes. Some only to PVP junkies or the Naxx raiding crew. And then some topics completely explode and become the most commented on Breakfast Topic thread of the year. Gold buying and you is the topic that inspired more comments, and more arguments, than any post this year. It started innocently enough. One of my guildies mentioned he had bought gold, was promptly tossed from my guild, and I wrote a post about it. You guys took it from there. There seemed to be three camps of folks in the comment thread... People who don't condone gold buying under any circumstance. Shadowbrand hopes that those that buy gold get "ganked until the end of time." Pretty harsh! They blame the overpriced economy on gold farmers, and ultimately on the gold buyers. Gold buying is bad! Another, more neutral group, that while they don't buy gold, can see why someone might. Lykaon makes the point that gold farming equals time and time equals money. He thinks gold is easy to get, so he doesn't buy any, but he could see the rationale behind those that do. If you don't have the time to farm it, why not buy it? A rather vocal minority who believe that buying gold is just fine, and that everyone else is on the wrong page on this issue. Forsaken points out that he has bought plenty of gold, and having a wife and kids makes it too time consuming to spend hours and hours mindlessly farming. So there you have it. If you haven't read the comments in the gold buying Breakfast Topic, you really should. A lot of our readers went out of their way with some really excellent comments. Of course, some of the conversations get a little heated, but hey, it's still fun to read! And if you have any new opinions on gold buying, by all means, leave your comments right here!
