google jacquard

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  • Google and Samsonite’s smart backpack is a better use of Jacquard

    by 
    Cherlynn Low
    Cherlynn Low
    10.05.2020

    It’s exactly the sort of backpack I would take to tradeshows.

  • Google ATAP, Instagram

    Google and Adidas prep smart insoles that tie into 'FIFA Mobile'

    by 
    Jon Fingas
    Jon Fingas
    03.07.2020

    Your swift-footedness in real life could soon translate to the games you play. The combination of an official teaser and a Footy Headlines leak has offered a peek at Adidas GMR insoles that use a Google Jacquard tracking tag to not only measure your kicks and ball control, but translate that performance to FIFA Mobile. Your skills, including in real-life challenges, promise to improve the Ultimate Team in your game.

  • Google and Levis' second jacket is smarter, but still a novelty

    by 
    Cherlynn Low
    Cherlynn Low
    09.30.2019

    You wouldn't normally think of Google as a maker of clothing, but the company has been working on a platform for connected apparel and accessories for awhile now. Four years ago, it teased Jacquard, a platform involving touch-sensitive threads that can be woven into fabrics to make them "smart." The first Jacquard-enabled smart jacket launched in 2017, giving us a glimpse at the potential of this system. But it had limited use and appeal. It specifically targeted people who bike to work. An update arrived last year, making Jacquard slightly more useful. But, there's a lot more work to be done, and Google is ready to show us what's next with an updated and cheaper version of the smart jacket.