hero6black
Latest
GoPro's latest trade-in program will take any digital camera
GoPro really needs you to buy its action cameras, and it's trying an uncommon take on a familiar strategy to make that happen. The company has introduced a TradeUp program in the US that gives you a discount of $50 on a Hero 6 Black or $100 on a Fusion if you trade in your old digital camera... no matter who made it. So long as the camera was worth at least $99.99 when new, you'll get that same discount. You'll clearly get more value out of this by trading in a point-and-shoot or early GoPro instead of a DSLR, but it's a good way to get rid of a device that would otherwise gather dust in the closet.
GoPro cuts nearly 300 jobs as it quits making drones
GoPro still isn't in the best of health, and that's leading it to make some tough decisions about its future. The action camera maker has confirmed that it's cutting nearly 300 jobs (from 1,254 to "fewer than 1,000"), and is exiting the drone market entirely. The Karma drone was the second most popular drone in its price class, GoPro said, but it faced profit margin problems in an "extremely competitive aerial market. Combine that with a "hostile regulatory environment" in Europe and the US, and the market is expected to shrink to the point where it's "untenable" to compete.
GoPro's Hero6 camera may feature 4K 60 FPS recording
GoPro is inching toward profitability, and its new Hero6 Black might finally bring the action-cam maker into the black. Spotted by a Photo Rumors reader, the camera will apparently capture 4K 60 FPS video (the Hero5 was 4K 30 FPS) from its 12 megapixel sensor. That's according to a photo of what looks like final retail packaging. Other than that, there are about as many new details as there were when CEO Nick Woodman confirmed the Hero6's existence in February.
