Higher Ground
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The Obamas are leaving Spotify for Audible
Barack and Michelle Obama are heading to Audible.
President Obama and Bruce Springsteen debut podcast on Spotify
President Obama and Bruce Springsteen launch a podcast exclusive on Spotify.
Spotify’s podcast power play
By February, 2019 was already a huge year for Spotify. As part of its earnings announcement, the company revealed that it had finally made a profit -- a benchmark that seemed somewhat unattainable given the service's expensive operating costs. In that same news drop, Spotify also proclaimed it was ready to become a power player in the world of podcasts. It spent big, locked down exclusive shows and introduced several new features for users. And the effort won't end as 2019 comes to a close.
Spotify signs the Obamas to an exclusive podcast deal
If it wasn't already clear by now, Spotify is betting big on podcasting and it's landed another huge catch with its latest deal. Higher Ground, President Barack Obama and Michelle Obama's production company, will create exclusive podcasts for the streaming platform. Both Obamas will appear on some of the shows.
The Obamas' production company unveils its first Netflix projects
The production company from President and Mrs. Obama, Higher Ground, has unveiled its first lineup of Netflix shows roughly a year after forging a deal with the streaming giant. The initial seven-show catalog will take "several years" to arrive, but is unsurprisingly an optimistic mix of shows that exemplify "resilience, determination, and hope" and focus on "transcending divides to bring us together." Not that they're all squeaky-clean -- some of them explore difficult subjects.
