honorx1
Latest
Huawei's flagship phablet is only $300 in China, and its CMO explains why
Huawei's recently announced MediaPad X1 has caused quite a stir -- it's the lightest and smallest-ever 7-inch tablet (let alone a phablet), while also packing decent features like a 1,920 x 1,200 display, 5,000mAh battery and 150 Mbps LTE. The retail price quoted at the launch event was €399 or about $550 for the LTE model, but back in China, it appears that Huawei's slapped an insane discount on the same quad-core tablet, albeit under a slightly different name. Dubbed the Honor X1, the 3G model will retail for just CN¥1,799 or about $290, and the 4G version will go for just CN¥1,999 or $330. That's a $220 drop for the LTE model! So when we caught up with Huawei Device's CMO Shao Yang at MWC, we had to ask him: What was he thinking? Well, it's all about the way consumers perceive this device in different regions.
