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Ralph Lauren starts testing interactive fitting rooms in NYC
Ralph Lauren isn't afraid to experiment with new tech. Last year, the brand introduced a smart shirt for athletes, designed to measure performance with conductive silver threads and other tracking sensors. To add to this, Ralph Lauren's announced it will begin testing interactive fitting rooms at its Polo flagship store in New York City. These smart mirrors, created by a startup called Oak Labs, are capable of recognizing a customer's clothing pieces via RFID (radio-frequency identification) tags and displaying these on a large touchscreen. Once that happens, you can request different sizes and colors of items in your possession, which are then brought over to you by a Polo associate. From there you're able to keep trying on different looks or simply check out -- and if you don't speak English, there's support for Spanish, Chinese, Japanese, Italian and Portuguese.
Breakfast's super-speed reactive electromagnetic display is 44,000 dots of promotional awesome (video)
TNT wanted to launch its new crime show Perception, in style, and we have to give it to 'em, this is pretty cool. Working with professional technological tinkerers, Breakfast, they created a 23 x 12 foot display made up of 44,000 electromagnetic dots. Imagine those ticker boards you see at train stations, jazzed up with a little modern flavor. The dots are white on one side, black on the other, and move at 15 times the speed of their typical rail-station counterparts -- giving a real-time effect. The installation is set up in Manhattan's Herald Square until July 29th, and is fully interactive. When pedestrians walk past, the board updates to reflect their movement, and this "silhouette" interacts with words and images on the screen. Extra sensory stimulation also comes from the noise the board makes, literally letting you hear your movements. If a picture paints a thousand words, then 44,000 dots in a video paints even more. Head past the break to see the beast in action, plus more details on how it was done.
Interphase's Penveu interactive display system highlights its strengths (video)
If you've ever been on the receiving end of "death by PowerPoint," you'll know just how tiresome a passive presentation can be. Interphase hopes its new Penveu (pronounced Pen-View) portable interactive display system can maybe help spice things up a little. The hand-held unit is about the size of a mouse, and has a corresponding wireless receiver that plugs into anything with a VGA connection. Using "invisible targets" based on missile technology, you can digitally draw on whatever screen you are using it with, altering pen color and thickness as you go. You can also flip it into mouse-mode for regular navigation, aided along by a number of gyroscopes and an accelerometer. The kicker is the price, with Penveu costing $700 ($500 for educational institutions) which the makers claim is a fraction of more conventional systems. Is the writing on the wall for interactive whiteboards? Head on past the break for the promo video to find out.
GM teams with Future Lab on interactive Windows of Opportunity, MI:4 tech lives on
Wishing your vehicle had a better-integrated entertainment system than the iPad you're forced to futz with in the backseat? If GM has its way, you may be in luck. The auto manufacturer has joined forces with the Future Lab at Bezalel Academy of Art and Design in Israel to transform boring rear windows into interactive touchscreens. Since there are no plans to work the tech into production models right now, R&D gave the students a blank... er, clear canvas on which to create solutions.The results include apps that allow an animated character to respond to scenery outside the window and finger drawing on window steam. Two other applications enable a look into users' windows worldwide and a music stream-and-share with your mates on the road. "Traditionally, the use of interactive displays in cars has been limited to the driver and front passenger, but we see an opportunity to provide a technology interface designed specifically for rear seat passengers," said Tom Seder, GM R&D lab group manager. Check out the apps in action or the particulars in the PR after the break.
Interactive storefront displays show up at Canadian Starbucks, window licking discouraged
Starbucks has given the caffeinated crowd a new reason, other than the free WiFi, to stop by a couple of locations in Toronto and Vancouver -- interactive window displays! Taking sidewalk passers-by on a journey to assemble their favorite Tazo teas, the interactivity comes via a vinyl screen, projector, and gesture controls. We've already seen an interactive storefront in the US, so its about time our friends up north got some geekified advertising of their own. Vid's after the break.
