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Hello Kitty Online donates $6,000 to Japanese earthquake relief fund
It's been inspiring to see how many people have stepped up following the tragic Japanese earthquake and tsunami a month ago, including gamers and studios. Sanrio Digital rallied Hello Kitty Online players to the cause with its aptly named Japan Earthquake Aid project. During a recent in-game event, players were encouraged to gather together special items and hand them in to a GM. Depending on the amount of items accrued over the event, Sanrio Digital promised to donate a variable amount of money to Project KIBOW, which helps fund Japan's Civic Force, an organization that hands out supplies and food to those still struggling with this crisis. Sanrio announced today that due to the players' efforts, the company is handing in a check for $6,041 on behalf of Hello Kitty Online. Helpful players who passed a certain item donation threshold received a spiffy in-game Tokyo outfit as a thank-you from the company.
NCsoft makes multi-million dollar Japanese relief donation
Earlier we told you about Hi-Rez Studios and its efforts to help victims of the Japanese earthquake and tsunami. NCsoft is also throwing a considerable contribution into the relief drive in the form of 500 million Yen (or 4.5 million Euros/6.3 million USD, for those of you counting along at home). NCsoft's Sung Joon Park explained that the sum equals a month's worth of sales, adding that the South Korean gaming giant would not be shutting off game services. "We'll maintain the service with minimal electricity and personnel. Maintaining daily life is also important, therefore we plan to uphold the service." Kotaku puts NCsoft's gift into perspective, noting that the South Korean MMO maker is a big deal in Asia, where its contributions to the Japanese recovery outstrip notables including Nintendo, Sony, and Hyundai. [Thanks to cic for the tip!]
