Jeff Strain
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Undead Labs reveals 'Class3,' an open world zombie XBLA game published by Microsoft Game Studios
When ArenaNet co-founder Jeff Strain and a handful of his cohorts announced Undead Labs in late 2009 with the intention of creating "the definitive massively multiplayer online zombie game (MMOZ) for console gamers," we don't know what we expected, but it probably wasn't an Xbox Live Arcade game. Some fourteen months after that announcement, Undead Labs is ready to start talking about its "inaugural" title, currently codenamed "Class3," an XBLA game being published by none other than the MMO-wary Microsoft Game Studios and billed as "an open world zombie-survival game." If that Xbox Live Arcade setting sounds anticlimactic, you'll be happy to hear that it's just step one for Strain and friends. "We plan to create an ambitious open world XBLA game and use its gameplay, setting, and technology as the foundation for a full online world game," Strain said. The press release continues, "The open world develops in real-time, shaped by player actions, with content determined by their choices and the ever-increasing zombie threat." It's worth pointing out that Undead has backed away from the term "MMO" entirely; it never appears in today's press release, and while that followup project – codenamed "Class4" – will contain many MMO elements, even that won't be branded with those three little letters. For more on Class4, check out our interview with Jeff Strain later today. %Gallery-115645%
Undead Labs publicly announces profit-sharing plan
It's been a few months since we heard the first details about the upcoming zombie game from the appropriately named Undead Labs, but the most recent news from the official site doesn't cover the game directly. Instead, it covers something that should be far more interesting to people who follow the industry as a whole or those who work with the company. It's the official profit-sharing plan for the company, and not just the net benefits -- the whole thing, in full legal terms, available for anyone to read. As Jeff Strain puts it, he doesn't want the company to work along the lines of many larger studios, where executives reap the benefits of a successful game and employees are lucky to see any of the profits. The complete transparency of both the plain language and detailed legal version of the sharing plan is apparently against the advice of the corporate lawyer, but Strain considers it a move that he'd prefer to see other studios copy. Considering the references to the Activision/Infinity Ward fiasco earlier this year, it certainly couldn't hurt to have a bit more developer and corporate accountability.
World of Warcraft will reign for another 20 years according to industry analysts
With all of the recent focus on World of Warcraft following its latest expansion, it's no surprise that the industry leader is at the center of another round of "What will topple WoW?" discussions. In an article on Eurogamer, industry analysts and developers lend their thoughts as to what made World of Warcraft so dang popular to begin with, and what it will take -- if anything -- for another game to beat its popularity, subscription numbers and cultural footprint. Wedbush Morgan analyst Michael Pachter declared that nothing will top the title for at least 20 years due to an insurmountable lead, although this became debated by the other participants. Cryptic's Jack Emmert thinks WoW will be "chipped away at" instead of toppled. Age of Conan's Craig Morrison thinks that nobody can consciously plan to overcome WoW's lead saying, "You don't topple a cultural phenomenon. But you can join one." GamersFirst's Bjorn Book-Larsson doesn't think there's a need for WoW to be toppled due to the size of the market. Codemasters' Dave Solari imagines that the winning formula "would have mass market appeal, with instant accessibility, would work on all platforms, particularly mobile, be incredibly viral and social -- like a feature-rich FarmVille." Undead Labs' Jeff Strain thinks that MMO studios should be looking at it a different way: "They should instead be striving to achieve the same level of success with their own game ideas." Some even speculate that Blizzard is the only studio capable of besting its own game, perhaps with its second MMO that's due to be announced in 2012. Head on over to Eurogamer for the full discussion.
Braaaaainssss: First details about Undead Labs' zombie MMO revealed
There's something about zombies and video games that bind geeks together in harmony, which is why we've been anxious to see what Jeff Strain's Undead Labs has in store for our favorite end-of-the-world scenario. Well drop your linen and start your grinnin', because Game By Night reports that EGM's latest physical issue (241.0) is chock-full of zombie goodness on the project. The unnamed MMO is going to be console-only and will take place in today's world following a zombie apocalypse. Strain promises that the world will be dynamic and malleable -- think "sandbox" -- as players will build up defenses to protect settlements, lay down traps for the zombie horde and eventually take the fight to the undead. There may also be gardening (yup, you read that right). A more dynamic world isn't the only cue from modern MMO development that Undead Labs is taking -- the game will skew more toward quick action-based fights than traditional MMO combat: "Banish the memories you have of the PC MMO paradigm for combat, and start thinking AAA console action game... weapons (like the M14 assault rifle or long-bladed machete) need to feel snap-fast and satisfying, to pierce bones and dismember limbs just so." While the title is still in very early stages, EGM says that the team is looking to allow a more free-form character development, with players taking on specialty roles instead of being forced into rigid class constructs. You can read the full analysis over at Game By Night.
Four ArenaNet team members joining Undead Labs
In all the excitement over the Guild Wars 2 MMO manifesto, a quiet announcement on the Guild Wars wiki was very nearly lost in the shuffle, but it gained the attention of some sharp-eyed fans. ArenaNet founder Mike O'Brien put a post on his wiki talk page entitled "Departures," and bid farewell to four members of the ArenaNet team. Design Director James Phinney is leaving ArenaNet to join his former colleague Jeff Strain over at Undead Labs, and he's not going alone. Joining him are designer Richard Foge, as well as artists Scott Albaugh and Doug Williams. It's been very quiet on the Undead Labs front for a while now, so this may signal the beginning of some progress on the zombie front. As for ArenaNet? "Of course we're disappointed to see them go, but I also know these guys are each individually huge zombie fans and are going to work on a zombie game, so I'm excited for their opportunity and wish them all the best," says Mike. We at Massively join him in wishing the group the best of luck in their new venture.
Jeff Strain weighs in on console-specific MMOs
We might not hear much from him, but Jeff Strain is still hard at work at Undead Labs. We know his project is going to be a console zombie MMO, and the latest blog entry explores the overall advantages of console MMOs. Jeff points out the cold reception given to the concept of console FPS games way back when, likening it to the skepticism that console MMOs are receiving these days. His feeling is that there are some exciting opportunities for consoles in the MMO market, and points out several in detail. Freedom of movement, an invisible interface, vehicle combat, and a destructible environment are just a few of the things he thinks consoles could add to the MMO world. It's an interesting look at what console MMOs could achieve -- take a look at the full post and see what you think.
ArenaNet's Design Director looks at past and future of Guild Wars
As the citizens of Tyria celebrate the fifth anniversary of Guild Wars, we at Massively have been looking both at the future of Guild Wars as well as the past. The things in store for Guild Wars and Guild Wars 2 are of great interest to fans, but what came before set the stage for this long-running game. We had the opportunity to spend some time with ArenaNet's Design Director James Phinney and talk about how far Guild Wars has come in five years. Follow along after the jump to see what he had to say.
Interview with Undead Labs' Jeff Strain
Last month we heard about Jeff Strain's new studio Undead Labs, and his upcoming zombie MMO. In the wake of that exciting announcement, Kill Ten Rats was lucky enough to spend some time with Jeff in an interview. They covered quite a few important questions: fast zombies or slow ones, why it's best to hide in a Costco in the event of a zombie apocalypse, those darn velociraptors, and why so many development companies are in Seattle. Oh, yes, they also talked about gaming. Jeff covered some interesting points on the complexities of console MMO gaming -- the lack of a keyboard seems to be the biggest issue -- as well as how much he loves the term "MMO" (not really). Jeff also gave due respect to World of Warcraft, and even managed to toss in a "shameless plug" for Guild Wars 2. The full interview is well worth your time, and can be found here.
Undead Labs' Jeff Strain is totally into zombies
We've already told you about Blizzard/NCsoft vet Jeff Strain's startup, Undead Labs, which is creating a zombie-centric, console-based MMO (sorry, marketing dept., we're not going to call it an MMOZ), but we haven't told you much about the game itself. Though this Eurogamer interview still provides next to no perspective on that topic, it does offer a considerable amount of insight into how much Strain thinks about zombies. Take this gem for instance: "People are passionate about zombies ... the reason I'm talking about it is because I want zombie fans. I want the best developers in the industry that love zombies to want to work here." Or perhaps this: "The reason zombies are so powerful and transcend fantasy is because right now they are the modern, societal guilt-free meat-puppet. We've been through the Nazi phase, we've been through the communist phase, we've been through the terrorist phase. Those were all at various times in history fair game in the gaming culture. Right now zombies are fulfilling that need for us. That no-rules, no-guilt mentality is something that people really resonate with." So, what Strain is saying is that we used to be really angry at terrorists, but now, instead of that, we hate zombies. Will history remember how close Strain just came to inventing the zombie terrorist, the video game enemy that will someday unite the world, Wyld Stallyns-style? We suspect it will not.
ArenaNet co-founder Jeff Strain opens new studio
Remember Jeff Strain? His August departure from ArenaNet was big news, and we haven't heard a lot from him lately. We found out today what he's been up to, and we couldn't be happier. Jeff Strain has a shiny (slimy?) new project just officially announced today. Undead Labs is his new studio, which is already at work planning a zombie MMO -- more specifically, a zombie-console-MMO. To quote the Undead Labs site, "Zombie MMO! Hell yeah!" Of course, we already have a million questions, but he was kind enough to answer many of them well in advance. (Points to him for anticipating them and spelling it out right up front, and for making us laugh.) It's early days yet so we don't have a laundry list of specific details and screenshots, but the site already shows a departure from the traditional way of doing things when it comes to MMO development. A look around Undead Labs sets the tone right off, beginning with the aforementioned answers to questions, and continuing with a fairly amusing etiquette guide. Strain and Undead Labs look to be off to a running start with things, and we are going to be keeping a close eye on the impending zombie apocalypse.
The Daily Grind: Your thoughts on Jeff Strain's NCsoft departure?
As we've reported on for the past two days, ArenaNet co-founder Jeff Strain has left his position at NCsoft and is moving on to new pastures. While his former co-founding partner, Mike O'Brien, has said pretty affirmatively that his departure won't affect the development of Guild Wars 2, we're still interested in what you think of all of this.It's certainly a very sudden and unexpected move, especially when you take into account the departure of David Reid as well, even if they both left for unrelated reasons. With Aion coming closer and closer to a launch in the United States, and NCsoft pushing to be #2 in the realm of subscription numbers, the timing for these departures seems to be odd.But, we're not going to waste this space with our thoughts, we want yours! Drop what you think of all of this into the comment box below, and let your voices ring across the internet!
ArenaNet's co-founder comments on Jeff Strain's departure from NCsoft
As we reported on yesterday, Jeff Strain, the co-founder of ArenaNet, has parted ways with NCsoft. Jeff's visions were certainly a driving factor behind ArenaNet's growth and Guild Wars production, but it's important to note that his leaving will not directly impact ArenaNet, as he has been away from the company and paired with NCsoft West since 2008.On the tails of his departure comes a comment from Mike O'Brien, ArenaNet's other founder and Jeff's long time friend. Mike not only sends well wishes to his former founding partner, but also reaffirms that Guild Wars 2 production will not be affected by Jeff's departure. Mike has even gone as far to say that we're getting close to finally getting tangible news on their new masterpiece.Mike's full statement can be found after the break.[Thanks Goonja!]
Breaking: ArenaNet co-founder leaves NCsoft
MMORPG.com is reporting that both Jeff Strain and David Reid have recently departed NCsoft West. Strain, the President of Product Development for the newly-restructured NCsoft West and Reid, the President of Publishing are both said to have left for "unrelated" reasons.Jeff Strain has always been much more than just a co-founder of ArenaNet, as his visions have driven the company to spectacular feats with their blockbuster title Guild Wars. David Reid was brought on last year with the newly-announced NC West, which aimed to re-structure the company on the tails of Tabula Rasa's closing. Does this spell even more bad news for NCsoft, only a month before they launch Aion? According to a press release from NCsoft West Public Relations Director Ryan James, "These changes do not influence any other teams, development schedules or other launches." That may be true, but it's the reputation that seems to be in the most trouble now. We wish Mr. Strain and Mr. Reid the best of luck in their future endeavors.
NCsoft 'very encouraged' by Guild Wars 2
Massively recently got to talk to David Reid, the newly appointed President of Publishing for NC West, about several key NCsoft matters. We took the opportunity to ask David about ArenaNet and Guild Wars, and in particular, what was happening with Guild Wars 2. Massively: Something we know the Guild Wars players are very interested in, is with Jeff Strain now moving into his new position within the company, what does that say for ArenaNet and Guild Wars 2, which is obviously a product that ArenaNet's been working on for some time? Guild Wars players are... well, they're dying for you to let them know what's going on with that game. Is this a good sign or a bad sign for the company, and what should this say to Guild Wars players who are looking forward to the sequel with more than bated breath? David Reid: First thing: I'd be remiss if I didn't acknowledge that we, too, have an enormous amount of enthusiasm for Guild Wars 2! And we're very encouraged by what we're seeing.
Interview with ArenaNet's Jeff Strain reveals more GW2 info
In a recent interview with the German PC Games magazine, ArenaNet co-founder Jeff Strain gives us a few more tidbits of info involving what we can expect with Guild Wars 2. The interview is completely in German, and the existing English translations are questionable, but the main theme revolves around ten facts about Guild Wars 2 from the mouth of Strain himself. Most of these facts we've heard before in other interviews, but some we haven't.For instance, we get an example of a tremendous world event in the new persistent world. This involves the scenario of a dragon destroying an important town bridge, and it's up to you to defeat the dragon and defend the town NPCs as they rebuild. Items will have more importance in GW2 and it's said that there will no longer be characters made strictly for PvP. Be sure to read more on the English-translated version, the original German version and an important forum thread for more player reaction.
