Juicero, the ridiculous $400 juicer company, is shutting down
Turns out, you can squeeze fruits and vegetables yourself for free.
Juicero admits its hype machine is still too expensive
The company is cutting 25 percent of staff as it focuses on lowering prices.
Juicero's unnecessary complexity makes it unnecessarily pricey
The juicer has too many custom-made parts.
Recommended Reading: Juicero and the Silicon Valley hype machine
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Juicero will refund unsatisfied buyers of its WiFi-connected press
The company's CEO responded to reports that its 'packs' are just as easily squeezed by hand.
Now there's a $700 smart cold-pressed juice maker
Juicero thinks its juices are "magical" enough to bypass common sense.