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  • Casio boss: One smartwatch doesn't fit all

    by 
    Mat Smith
    Mat Smith
    01.11.2017

    The biggest tech show in the world didn't offer that much in the way of new wearables for 2017 -- especially compared to the glut we saw in previous years. Alongside smarter Misfit and New Balance wearables, Casio launched its second-generation smartwatch. The WSD-F20, which looks similar to its predecessor, is still explicitly aimed at outdoors types, with low-power GPS and offline maps meant to ensure you can use it without tethering to your phone's internet connection. More importantly, according to Casio President Kazuhiro Kashiro, it fulfills a purpose. "We're looking for wearable ideas that people will have a reason to use," he said. "We're not looking to make the same smartwatches as everyone else." And perhaps that's where many wearables fall short: They're trying to please too many people at once.