kaz-hirai

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  • CE-Oh no he didn't! Part X - Hirai tired of Microsoft copycats

    by 
    Ryan Block
    Ryan Block
    06.28.2006

    We're quickly learning that the real gold mine of our CE-Oh no he didn't! posts is Sony, home to blustering executives prone to spewing a seemingly never ending stream of pithy, entertaining commentary on the industry as their flagship game and media device lapses further and further into delay. Up on the chopping block today is Hirai-san, SCEA President who told PlayStation Magazine the following:"Every time we go down a path, we look behind and [Microsoft is] right there - we just can't shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do. If you look at their strategy in other business areas as well, they tend to do that."Really, Sony? Microsoft follows you around? Wait, didn't Sony shun Microsoft's tiered console pricing scheme, only to adopt it in the PS3? And wasn't the PlayStation originally only a response to their failed partnership with Nintendo? And wasn't the PSP merely a response to the hegemonic success of the Game Boy? And what about the new motion controller developers told us was a last minute feature creep to counter Nintendo's Wiimote? And the PS3 online service, slated for introduction long after Xbox Live? Sorry guys, you're not winning any hearts and minds when you try to pull the hype-woven wool over the everybody's eyes.

  • Kaz Hirai: Microsoft is just a copycat!

    by 
    Richard Mitchell
    Richard Mitchell
    06.28.2006

    A bold move in the executive slap fight known as the Console Wars today: in an interview with PSM, Kaz Hirai claimed that Microsoft is copying Sony's every move. "Every time we go down a path, we look behind and they're right there - we just can't shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do. If you look at their strategy in other business areas as well, they tend to do that ... And the other thing is, you take a look at, for example, the fact that we incorporate the Blu-ray drive from day one. You're not going to be asking me, 'So, talk to me about this Blu-ray add-on that you have. Does it work for games? Is it just for movies?' That's exactly the kind of pitfall you fall into if you launch something that's too early, too premature... " Wow. Yup, Microsoft totally copied the idea of a unified online system, complete with downloadable content and micropayments. Maybe they'll steal Sony's totally original motion controller, too. I acknowledge that the HD-DVD add on was forced by PS3's inclusion of Blu-ray, but this is getting ri-goddamn-diculous.

  • Up to 7,000 PSOne-to-PSP titles by 2007, reports UK PSP Magazine

    by 
    James Ransom-Wiley
    James Ransom-Wiley
    06.28.2006

    "Riiiiiidge Raaaaacer!" Kaz Hirai's famous declaration at Sony's E3 media breifing might not have garnered much applause, but, according to UK PSP Magazine, there are plenty of other emulated PlayStation titles (for the PSP) that will. These five AAA titles should be available when the emulation service launches: Castlevania: Symphony of the Night Final Fantasy VII Final Fantasy VIII Silent Hill Tomb Raider In addition, UK PSP Magazine reports that up to 7,000 PlayStation titles will be available for download by the end of 2007. Say what?! 7,000! Yes folks, it's possible -- Wikipedia: "As of March 2005, there were 7,743 software titles available (this figure counts games released in multiple regions as separate titles)."Forget PSOne, the PSP has officially become the first, truly portable PlayStation. We knew the thing would find its calling sooner or later...

  • Lower-end PS3 to ship with wired controllers, non-upgradeable HDD?

    by 
    Evan Blass
    Evan Blass
    05.14.2006

    Besides the disheartening news that the cheaper version of the PlayStation 3 will lack WiFi, a memory card reader, and most significantly, an HDMI port, we've now learned that the $500 PS3 may also be shipping with wired, and not wireless, versions of that rumble-less, Wii-like controller. While adding separate Bluetooth controllers would only set you back a few bucks -- if, in fact, the lower-end model actually ends up shipping with BT functionality -- boosting your console's storage capacity in the future may be a non-starter, as Sony reps supposedly told Games Radar that the 20GB hard drive isn't upgradeable. With so many significant differences between the two configurations (and let's not forget the snazzy metallic lettering you get on the $600 models), it's not clear how many consumers are going to agree with Sony's Kaz Hirai that the "crippled" version of the console is a "good value" for them.Update: If it wasn't entirely clear, please bear in mind that until confirmed by Sony, the information contained herein concerning the controllers and hard drive falls squarely into the rumor camp.[Thanks, J and Ameya T.]

  • Sony continues to play defense over PS3 pricing, HDMI

    by 
    Marc Perton
    Marc Perton
    05.11.2006

    Somehow, we suspect Sony's brass are not very happy right now. Instead of spending their time at E3 fielding softball questions about the Playstation 3's graphics, they're playing defense, as they continue to face queries about the new console's pricing and the missing features on the lower-priced version. In an interview with CNN, Sony's Kaz Hirai said the pricing -- $499 for the 20GB PS3 and $599 for the 60GB version -- was justified by the inclusion of technologies like the Cell processor and Blu-ray, and added that the "totality" of the product is a "good value for consumers." Hirai also defended the lack of HDMI on the 20GB PS3, commenting that "there's not a discernible difference between what you get between HDMI and other forms of high definition." While that might be the case with current Blu-ray flicks, all movie studios (including Sony Pictures) have reserved the right to implement the Image Constraint Token in future discs, which could force anyone using analog outputs -- including owners of the 20GB PS3 -- to watch downgraded video. We assume Hirai's familiar with the issue, so we have to wonder whether his claim that the PS3 is "future-proofed" is just a little bit disingenuous. All it would take is one Blu-ray disc with ICT for owners of 20GB PS3s to realize they've been locked out of the future.

  • Phil Harrison's media Q&A video from GDC

    by 
    Dan Choi
    Dan Choi
    04.03.2006

    Can't get enough Phil Harrison in your life? Check out this video from the media Q&A following his GDC keynote for 20 minutes of Phil-y love (and maybe a few furtive glances from Kaz Hirai sitting in the background).We just love how Phil "swerve[d] a couple of the questions" regarding the hard drive and other hardware-related issues, but we also like how he managed to clarify those questions regarding "content offerings" that will be charged at a "premium," though he did say that there were "no plans to charge for [multiplayer gaming] at the moment."But, yeah, Mr. Harrison wasn't as combative in his answers as some media outlets portrayed him, which is another great step for platform executives who tend to make rather grandiose statements and fiery claims. If you want to see as well as hear the Phil handle all comers, this is one of your best chances yet. We'd love to hear it all clearly in English at E3, too.[Thanks, Fan; video courtesy of Jean-Baptiste Su of Citizen Valley]