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Qualcomm trolls MediaTek's octa-core tech with not-so-subtle video (updated)
When MediaTek announced that it would be producing true eight-core mobile processors later this year, we knew it was only a matter of time before its main rival Qualcomm chimed in. As illustrated by a set of guitar amplifiers, the San Diego gang explains that while they rebuild their CPU cores for each generation (the latest architectures being Krait 300 and Krait 400), they claim that "Our Competitor" -- which is labeled with the same font and colors as MediaTek's logo -- simply "chooses to duplicate the same old cores" based on ARM's slower Cortex-A7 architecture. That said, it's worth a reminder that Qualcomm's cheaper Snapdragon 400 range also uses Cortex-A7. Later on in the video, Qualcomm uses a Guitar Hero-like visualization to compare the performance difference, as well as show how octa-core is overrated for most apps. Apparently only 17 out of the top 20 Android apps in China use two cores at most, hence the bare fretboard for the octa-core side. The Snapdragon side, meanwhile, combs through a denser bunch of apps at a higher speed. Of course, there's bound to be some bias here, so only time will tell how close to reality this argument is. Until then, enjoy the cheeky clip after the break. Update: After reaching out to MediaTek's reps, the response we got was the company "has no comment about the activities of its competitors." But hopefully it's also cooking up a retaliation.
Qualcomm's Snapdragon 800 to enter mass production in late May
While Snapdragon 600 is already showing up on various flagship devices like the HTC One, PadFone Infinity, Galaxy S 4, Optimus G Pro and Xiaomi 2S, we're still looking forward to the big daddy of Qualcomm's lineup this year: the Snapdragon 800. At a media event in Beijing earlier today, Senior Product Manager Yufei Wang confirmed that his company's next flagship SoC will enter mass production in late May, but he refused to comment on which upcoming devices will feature it. And due to the current state of the silicon (even though vendors like ZTE are already sampling it), we weren't allowed to run any benchmark tests on the Snapdragon 800 development devices on display just yet, though we've been told to stay tuned in June. What makes the 800 shine brighter than the 600 is its more powerful Krait 400 architecture, which can maintain a clock speed of up to 2.3GHz; but like before, the four cores are also clocked asynchronously for better power management. On top of that, the 800 comes with the new Adreno 330 graphics processor with 30fps 4K playback capability, while still featuring the improved Adreno 320's FlexRender technology that can dynamically switch between direct rendering and binning rendering for optimized performance and efficiency. We'll save the nitty-gritty for the proper launch of this 28nm chip later this year. %Gallery-186868%
Qualcomm outs Snapdragon 800 and 600: up to 2.3GHz quad-core, 4K video, due by mid 2013
Having pushed the Snapdragon S4 into an outrageous number of devices last year, it seemed inevitable that Qualcomm would come to CES 2013 with an even more fiery Snapdragon S5. As it turns out, that prediction was slightly off the mark. We do have new chips to talk about, thank goodness, but a change in the branding means they're actually called the Snapdragon 600 and 800. Both SoCs are due to arrive in high-end phones, tablets and smart TVs in the next three to six months, and both come with aggressive specs. If you haven't got the energy to read our slightly more detailed introduction after the break, then here are two key facts to take away: Qualcomm hasn't quit the rat race for a life in academia and Kauaian beach huts The heavyweight Snapdragon 800 promises a 75 percent performance lift over the S4 Pro, which ought to make it seriously, seriously fast. Read on for more.
