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Snapchat 'Landmarkers' bring the Eiffel Tower to life in AR
Snap is kicking off its Partner Summit in Los Angeles with a few announcements about the feature that makes Snapchat tick: augmented reality Lenses. For starters, Lens Studio, which lets anyone create their own AR filters, is getting a new feature called "Landmarkers." This will allow creators to bring landmarks across the world to life using Lens Studio's augmented reality tools, including the US Capitol Building (Washington, D.C.), Flatiron Building (New York City), TCL Chinese Theater (Los Angeles), Buckingham Palace (London) and, as pictured above, the Eiffel Tower (Paris). Snapchat users near any of these locations can check out the new Landmarkers Lenses starting today, and the company says AR support for more landmarks will be coming in the future.
