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Booyah releases MyTown 3.0, adds friends lists and social features
Booyah has released version 3.0 of their MyTown location-based social networking app on the iPhone. As Keith Lee told me at GDC a few weeks ago, this app makes up the largest number of location-based social users on the platform, eclipsing even Foursquare and Gowalla in terms of users. And version 3.0 overhauls the social side of the game, allowing you to now visit friends' towns, view their check-in history inside the app, and track them across leaderboards. You can also send items and gifts to your friends, which will likely make up a huge part of their in-game microtransaction system. The upgrade is available on the App Store right now, and the app is a free download. MyTown is almost the silent contender in the race over check-in apps on platforms like the iPhone -- Foursquare and Gowalla are getting plenty of press, but Booyah is quietly building up a gigantic, dedicated audience for their app. As Keith Lee told us, they're working on "some very interesting viral growth mechanics or loops that haven't worked out yet on iPhone but have been done on other platforms." This social update will likely drive their already sizeable audience to grow even bigger.
Plastikman releases SYNK, an app for his tour
Earlier we were hearing that Apple might get involved in location-based ad-hoc social networking, and now it looks like Plastikman might beat them to the punch. That's the DJ, not the superhero -- he's released an iPhone app that's designed to be used at his concerts this summer, giving you some personal involvement on your iPhone while the music and video of the show goes on around you. It's a free download, and while at a concert on a free Wi-Fi network, the app will receive real-time information about the music and video during the show, and even give access to some of the samples being used. Outside of shows, the app says it will work as an "atmospheric location shifter," using the iPhone's microphone and headphones to wrap users "in a Plastikman environment." Whatever that means. The point here is that this is an app actually built for a specific location, adding in specific funcationality when you're on a certain Wi-Fi network. That's a very cool idea. Even if you don't have Plastikman tickets (looks like he's only playing Coachella and one show in Detroit here in the US), the idea of location-specific software is one we'll probably see come up again in the future.
Google Buzz takes mobile location services to the next level
Google just announced that it's bringing some serious location-based integration to its services, all centered around the new Buzz social networking tool built into Gmail. Google's going to do location better than the usual latitude / longitude coordinates -- it's able to snap those to actual place names and then take context-aware actions depending on where you are. The new location services is integrated into the main mobile Google.com search page and the new buzz.google.com page for the iPhone and Android, and into maps for Android, S60, and Windows Mobile. Buzz is rolling out starting today, and it should hit everyone within "the next few days."
Loopt teams with Mobile Spinach for check-in discounts, Booyah talks about MyTown
If the iPhone has a leading app genre, aside from gaming, I'd say the current surge of "check-in" apps is probably it. Sure, back when the App Store first opened up, Twitter apps were everywhere (and they're still being made daily, it seems), but in terms of a genre that can only exist on a location-aware device like the iPhone, "check-in" apps like Foursquare, Gowalla, and so on, are making their mark right now. Here's news on two such apps continuing to grow on the App Store skyline. First up, Loopt [iTunes link] has announced a partnership with a company called Mobile Spinach to start trying to monetize this kind of app usage. Mobile Spinach delivers local ads, and Loopt says that it'll be using their location-based social networking service to bring specials and deals to users from wherever they check-in from. Note that while Apple doesn't necessarily want location-based advertising as the sole purpose of an app, it seems to be all right with location-based advertising as an extra feature like this. Loopt tells us at TUAW that it's a great deal for the company, as it is "an easier and cost-effective way to do online/mobile advertising," and that it means "Loopt users can get great free offers on everyday things they want in need just by walking around in the neighborhood." It'll be interesting to see just how useful this extra advertising can be. After the link below, read about how MyTown finally got the success they'd been hoping for.
Apple puts limits on location-based advertising in the App Store
Apple's excited about mobile advertising (and it certainly seems like they're setting up a plan for local ads), but to devs, they say, "not so much." Apparently they've sent out a message that says location services should only be used to provide "beneficial information," not targeted advertising. Any apps that include ads targeted to where you and your iPhone are will be rejected posthaste, says Apple. There's a few things going on here -- Mobile Entertainment wonders just what "beneficial information" means. Certainly apps like Foursquare and MyTown provide business information based on your iPhone's location, and Foursquare especially is working on local deals with places that you've checked-in to -- is that considered advertising? And a few developers, including our friend Craig Hockenberry (MacNN messed up Chock's name in their post) say that Apple wants location-based ads for themselves. Kind of a jerk move by Apple, but if that's where the money is, I guess you can't blame them.
Verizon patents system for location-aware classifieds
It's not often that we genuinely like what these big corporations are doing, so you'd better pay close attention here. We've caught wind of a Verizon patent covering the logistics of setting up and running a GPS-based classifieds service, which matches potential buyers and sellers of goods on the basis of their stated interests and location. Thus, next time you're driving by the home of a carpenter, for example, you might be alerted of his contact details should you need some woodworking done. This seems like a legitimately useful expansion on the location services already available on GPS devices, but -- as with the Nokia flexible display patent -- the application was filed back in 2008 indicating that nothing is imminent. Still, at least it's comforting to know that good ideas can fleet by carriers' brain trusts when they're not too busy talking trash about each other on TV. [Thanks, Anand]
Loopt strikes deal with AT&T for background monitoring on iPhone
Well, it's not quite the sort of background application that most folks have been hoping for on the iPhone, but Loopt has nonetheless scored something of a first for its location-based iPhone app. As Silicon Alley Insider reports, the company has struck a deal directly with AT&T that'll let it monitor your location whenever you have a network connection, regardless of whether you have the Loopt app open or not. That, as you might have surmised, is done entirely on a server-to-server basis, and it'll initially be made available as a part of free 14-trial program limited to 5,000 users, after which it'll run them and everyone else $3.99 a month (added to your AT&T bill). Feeling lucky (or quick)? You can put your name and number into the hat by hitting up the appropriate read link below.Read - Loopt Always-On Location Trial Sign-upRead - Silicon Alley Insider, "Loopt Location To Update In The Background On iPhone"[Via MacRumors]
Windows Mobile gets location-based searches thanks to Google's GeolocationAPI
Google search on Windows Mobile -- full list of supported devices can be found by following the read link -- just beefed up local searching with the same tech used by Google Maps for Mobile. By grabbing information about the cell towers near you, searches are tailored to your location rather than you having to enter one. For example, entering "Taco Bell" would find the store nearest you, not all of em in your home town. The service is currently only supported in the US and the UK, but as with everything Google's up to -- like world domination -- it'll show up in your locale soon enough. We're fresh out of Windows Mobile devices today, so feel free to hit us up with your experiences.[Via Phonescoop]
New Google API lets mobile sites track you down
Pretty much everyone's saying that location-based services for phones are the Next Big Thing -- thing is, they've been saying that for three or four Things back now. Integrated GPS, AGPS, and comprehensive, highly accurate cell databases are finally making trackdowns a reality these days, but finding decent software to take advantage of the capability can still be a challenge thanks to some of the same issues that have been plaguing mobile platforms for years: platform dependence, slow uptake on downloads, bugginess, the list goes on. Wouldn't it be great if you could just hit up your favorite mobile-optimized site and get a location lock, no app required? That's what Google's hoping to do with its new Gears Geolocation API, which third parties can plug into their sites and automatically take advantage of both tower and GPS-based positioning. It only works on Internet Explorer on WinMo pieces at the moment, but naturally, they're looking to spread it far and wide over time.[Via Phone Scoop]
Location-Aware Computing with iPhone
If the iPhone has done anything, it's brought prominence to location-based computing. Where you compute has become as important as what you compute. A few months back, I helped out a TUAW reader by building a location application called Findme. It automatically fed the iPhone's location to Twitter, providing an emergency fallback in case the iPhone was lost or stolen. How people started using Findme really took me by surprise. Read on to find out why.
Nokia adds GyPSii social networking app to GPS-enabled sets
Nokia and GeoSentric (née Benefon) have signed a deal to put the GPS-enabled GyPSii application on the Nokia N95 and 6111 handsets. The GyPSii software's magic lay in its ability to encode a "where" stamp -- you know, location instead of time -- in pics and vids you create with it. Users can then share this content on the GyPSii site -- or presumably some future Nokia site -- and see where their friends were when they took the pics or captured the videos. Of course, misuse -- or accidental use -- of this system will likely end is tears, misery, and divorce so buyer beware.
Plundr: Dangerous Shores' location-based gaming weighs anchor on the Nintendo DS
The main idea behind location-based gaming is to transform the city around you into a new setting that can be interacted with and explored. In Plundr's case, you're the captain of a pirate ship looking to pillage and swashbuckle your way to the top of the buccaneer chain. Using WiFi positioning to track your movements and superimpose landmarks over your neighborhood map, Plundr builds islands that you can set sail for and investigate. Taking a walk to that coffee shop two blocks away will bring up a trading post where you can buy spices and deliver goods. If you head over to the nearby park, there's a few unsuspecting merchant ships to test your cannons on.Developer area/code originally designed the title with laptops in mind, but working with the R4DS homebrew platform, the Manhattan-based company was able to port the game to our scurvy handheld and show off the fruits of its efforts at O'Reilly's Where 2.0 Conference late last May. Though we're still waiting to hear more about the clever game, these first shots of Plundr: Dangerous Shores that we scoured up will tide us over for now. Yarr!%Gallery-3607%[Via slavin fpo]
The Shroud: location-based services can be fun, too
Remember "Colors," that GPS-enabled vaporware game for the Gizmondo that was supposed to revolutionize the concept of location-based gaming, but never happened on account of Gizmondo's spectacular implosion? Well, the concept lives on -- and this time, it's in a form that a good percentage of the world's cellphone users should be able to enjoy. "The Shroud" looks looks to be a pretty ambitious and far-reaching project that attempts to bring the involvement and immersion of a traditional massively multiplayer RPG and shrink it down, allegedly offering gameplay that is "fun for hours as well as just for a few minutes." The typical RPG-ish activities play a major role in the game -- item collection and trading, quests, and the like -- but the big draws here will be the developers' ability to continually update maps and items (when the phone has a data connection, of course) and the game's LBS features, which will allow gamers to perform special tasks and challenges when in designated real-world zones -- if they have a GPS-enabled phone, of course. According to the publisher, users should never be more than four or five miles from a "hotspot" at any given time, meaning we won't need to book a flight just to get to that hot quest we're dying to complete. Look for The Shroud to hit a phone near you in the next few weeks, with availability through both carrier portals and direct download. Continue on for a few screenshots!
Nextel's Cat Trax phones getting sexual predator location data
Nextel's Cat Trax line of child-tracking phones are about to get an interesting new feature that keeps them updated with addresses of local sexual predators and alerts parents by text, email, or page if the phone enters one of the virtual danger zones, or "geofences." The system, which is part of a $20 monthly subscription service from CATS Communications ($10 for each additional phone), is updated in more-or-less real time thanks to a link with the Family Watchdog national database of registered offenders. This new component of the service was championed by Joe Dawson, a resident of 11-year old murder victim Jessica Lunsford's hometown, and the driving force behind the legislation which bears her name.
PhoneTag for Amp'd: stalking friends and strangers in the real world
Matt Damon and best friend/business partner Ben Affleck will soon be providing us with entertainment at more places than just the cineplex, as the two are set to take over the small screen as well -- on your cellphone. Unfortunately for fans of their acting talents, Damon and Affleck's contribution to the world of mobile content will come in the form of a video game from their production company, LivePlanet, that utilizes the location-awareness functionality on players' mobiles. Called PhoneTag, the subscription-based game is basically a real-world, touchless version of tag, where competitors join a match and use their handsets to track down friends or strangers in real world spaces, hitting a "capture" button when their prey is close enough. This online offering will be available exclusively from Amp'd Mobile, and will feature safehouses sponsored by establishments such as Starbucks, where players can congregate to become untraceable on their opponents' maps (and obviously pass the time drinking copious amounts of coffee).
