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T-Mobile loses magenta suit against Telia, we try not to laugh
Well, would you look at that -- our good friend Deutsche Telekom seems to have lost a lawsuit it filed against rival European wireless carrier Telia over its use of the color magenta in its logo. The Danish Eastern Regional High Court today ruled that Telia and DT don't compete directly in the Danish market and that Telia isn't using the same magenta shade, leading the court to overturn an injunction DT sought against Telia's use of the color. On top of that, the court further ruled that Deutsche Telekom has to fork over 1.5M kroner ($316,188) in court costs and attorneys' fees to Telia, which probably stings a little more than having to share a color. Of course, now that magenta is the People's Color, maybe DT should look into playing a little nicer, don't you think?[Thanks, Andreas]
Painting the town magenta
After yesterday's very real and not-at-all-fake story about Deutsche Telekom demanding Engadget discontinue using the color magenta, and today being what it is, we're putting up some new wallpaper on all the Engadget sites and ever so slightly tweaking Engadget Mobile's logo. We hope you approve!P.S. -In a related side note, our old pals at Phone Scoop pinged us earlier this morning to let us know they've gone magenta for the day in an act of solidarity. Much love, Phone Scoop! Oh, and now so did Phone Arena, Fitch, and GearBits! Also, myself and some other eds are in on the action.
Deutsche Telekom / T-Mobile demands Engadget Mobile discontinue using the color magenta
So last week Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Yep, seriously.Granted, we get nastygrams from angry tech companies practically every day, but rarely regarding anything that's not some piece of news we published that they're livid about having out in the open. And irony of ironies, this whole use-of-magenta thing is precisely the topic we took up last year on behalf of DT.We spoke with David Beigie, vice president of corporate communications for T-Mobile US, who offered: "As a trademark owner, from time to time Deutsche Telekom looks at usage that could lead to confusion in the marketplace. The letter sent by DT merely outlines these perspectives and is meant to simply open a dialogue. Engadget continues to pioneer forums for discussion of wireless industry developments and innovation. T-Mobile respects the role Engadget and its readers play in advancing dialog on these important topics."So in the interest of that open dialog we've posted Deutsche Telekom's letter below, as well as a handy guide to allay any confusion should you suddenly find yourself disoriented and trying to buy your next SideKick or MDA from Engadget Mobile.P.S. -Not an early April Fool's joke.Update: We went magenta! More here. #comparechart { border: 2px solid #333; border-collapse: collapse; } #comparechart td { padding: 3px; border: 1px solid #ccc; vertical-align: top; margin: 0; line-height: 1.3em; } #comparechart th { font-weight: bold; text-align: left; padding: 4px; background: #eee; } #comparechart th.mainth { border-bottom: 1px solid #333; font-size: 1.2em; } #comparechart td.red { background-color: #f08c85; } #comparechart td.green { background-color: #b3e2c4; Deutsche TelekomEngadget Mobile Cellphone carrier Yep No Distributor of telecom equipment Yep No Likely to be mistaken for T-Mobile / Deutsch Telekom We certainly hope so No Former state-owned monopoly Yep No Has something against US 3G Apparently No Has more than five friends Might not anymore Yep %Gallery-19436%
