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The Social Gaming Summit: Casual MMOs and Immersive Worlds
Friday the 13th: An inauspicious day for the superstitious crowd, but a great day for attendees of the Social Gaming Summit, held in San Francisco. The day saw a schedule full of great panels, populated by some of the industry's finest movers and shakers, among them representatives from Gaia Online, Nexon, Three Rings, and Gamasutra, among others too numerous to list here.A particular highlight of the conference for this blogger was the panel entitled "Casual MMOs and Immersive Worlds", which provided a lively discussion on what it means to create a virtual social space, how to monetize free-to-play content, and what exactly is a casual MMO? Trying to divide attention between listening raptly and taking notes is difficult; here is the result, along with the panelists, after the jump.
MapleStory reaps over $29 million in U.S. virtual item sales
2007 proved to be a good year for Nexon in the United States, particularly with its free-to-play MapleStory. The Wall Street Journal (subscription required) reports that the although the game has 85 million users worldwide, only 5.9 million of them are U.S. players. Given the relatively small percentage of its player base located in the United States, it's surprising that MapleStory made an absolute killing on in-world transactions in 2007; the WSJ reports that 'Nexon's U.S. revenue last year more than tripled to $29.3 million from $8.5 million the prior year.'Jeremy Liew provides some additional commentary on the Nexon windfall over at Lightspeed: "With $30m in US sales and 6m US registered users, assuming a 20% "active player" rate and 10% "buyer rate", that implies an ARPU of $20/mth which sounds about right and is consistent with number we've seen from games in Asia. It sounds like the US will be following very similar models of virtual goods monetization that we've seen in Asia." It's interesting that the predominantly Asian business model of legitimized RMT is already gaining some degree of acceptance in the United States, albeit a slow acceptance. Via PlayNoEvil
Celebrate Maple Story's 3rd anniversary with Big Puff Daddy
Nexon's super-popular MMO Maple Story is celebrating its third anniversary with a slew of new content. Among the new items and events players can look forward to are the ability to temporarily become a monster, a series of special Maple weapon drops, Boss Clones combat, the new Yakuza-themed region called Showa, and a unique Maple Story Anniversary Hat.But perhaps best of all, a rampaging attack by the cake-based monster called Big Puff Daddy! No longer will his people be oppressed, devoured at will simply because they're delicious! (Note: while we do not have a photo of BPD, chances are good that it will look nothing like the photo to the right) If you're a member, enjoy the new content. If not, now would be a great time to join![Thanks, Robert!]
Nexon coils up the Long Tail at VIDFEST 2008
The Vancouver International Digital Festival, or VIDFEST, is an event for digital media professionals. This covers all aspects of media, including animation, Web 2.0, and gaming. Nexon, makers of Maple Story and Mabinogi, among others, will have a presence there, and in fact have managed to get Chris Anderson, Wired magazine editor -in-chief, and author of The Long Tail and the upcoming Free: Why $0.00 is the Future of Business to speak at the keynote address on the 23rd of May.It's easy to see the connection; Nexon has proved that the free-to-play/microtransactions model can be a successful one. American MMOs are still reluctant to try this out, preferring the standard subscription model instead. Perhaps Anderson can sway the hearts and minds of the captains of the digital industry?[Thanks, Robert!]
Craig Sherman: WoW not a success
It appears that Gaia's Craig Sherman thinks that World of Warcraft isn't a success when compared to the hundreds of millions of "willing-to-play" teenagers it hasn't managed to claim as subscribers. A ridiculous claim, as success is a relative term -- especially when comparing free-to-play titles with something like World of Warcraft. We're not saying that games like Maple Story or Puzzle Pirates aren't good, they're just a different breed of MMOs.Maybe we should measure MMO success by degree of pop-culture status: Has Maple Story had commercials featuring William Shatner, Mr. T and Vern Troyer? Will Puzzle Pirates become a theatrical film anytime soon? No, but that doesn't make these games any less successful in their own right. Plus, that's a ridiculous way of measuring success. There's a lot of differences in these games, but one thing is for sure -- World of Warcraft is definitely a successful game.
First Look: Remnants of Skystone
One particular flavor of science fiction that's gotten short shrift by MMOs is Steampunk, the variant that combines our love of gearwork with mad science. Fortunately, Flipline Studios will redress that omission with its upcoming 2D, side-scrolling adventurer, Remnants of Skystone. Set in a future wherein an alien race called the Mimics have claimed the Earth as theirs, covering it with a poisonous miasma called the Haze, humans have taken to the skies in the floating city called Nidaria. Players can expect a game experience somewhat in the manner of MapleStory, where players may team up to explore and retake the ground from the alien menace.No word yet on whether this will be free-to-play or subscription, but it does mention it will be for PCs and Macs. Remnants of Skystone is set to release late this year on kongregate.com. For a full look at how this title's developing, check out the RoS blog. The site also features screenshots and a bit of world history, so whet your appetite and getcher goggles on -- full steam ahead![Thanks, Tony!]
The Daily Grind: monthly fee or microtransactions?
We have covered this peripherally before, but while that post focused on buying items through microtransactions, we'd like to ask you: what's your preference? A few MMOs have monthly fees that are also set up for discounted bulk purchases -- you pay less per month if you buy, say, 6 months at once -- but then there's the oh-so-enticing free-as-a-bird model, with microtransactions for better gear thrown in.But it's not just about items or time, is it? Do you feel that paying a monthly fee to your favorite MMO is an investment in your gaming future? Is it enough of a reward for the development team? If you're playing a free-to-play microtransactions game, can you still vote with your dollars if your favorite class gets nerfed? All things being equal, which is better?
Mabinogi in open beta in March; Euros and Ozzies left out
Nexon, maker of Maple Story and other, weirder MMOs, has announced that their intriguing title Mabinogi will hit North America with an open beta on March 5th. However, this is for residents of North America only; gamers in Europe and Australia will be s.o.l. [note: adult language] until such time as Nexon feels they're ready to hit the rest of the world.There's apparently more to Mabinogi than previously suspected -- more than just aging the character over weeks, time is a much more involved element to the game. The storyline itself will evolve over generations, and a character's diet also affects its appearance. I'm all crazygonuts excited to play this, so expect a First Impressions from me shortly after launch!And make sure you check out the videos on their website -- they're short tutorials on how to get around and do things in the world, presented by a girl and her sheep. While a little broad in its humor, it's still cute and has some good tips in between the silliness.
The top 5 free MMOs
It's been said that the best things in life are free. Whoever said it probably didn't have MMOs in mind, but it's certainly true that there are many quality games out there that are completely free to download and play. Here's a list of the top 5 free massively multiplayer online games.Now, to pre-empt the equally massive glut of angry emails and comments I'm sure to receive for leaving someone's favorite title off of this list, I'm going to state right up front that these choices are based completely on the number of times I've heard them mentioned with favor by a variety of different sources. I make no guarantees of having played any of these MMOs, so they're not necessarily my personal picks. But if I keep hearing people mention them in different contexts, there must be something to them. In short, these games are popular for a reason, and if you haven't played them, you might find that they're worth your download. We begin after the jump!
GDC08: MapleStory's road to the US marketplace
Microtransactions aren't very well understood in the US, and so that was a big part of the massive subject that Nexon America's Min Kim delved into this morning at the Worlds in Motion conference. Beginning with a rundown on Nexon's ramp up to the RMT-based juggernaut it is today, he went into a great deal of detail about the tiny transactions that have built an industry (almost) overnight.The rest of his talk centered on Nexon'f foray into the United States. If you've been wondering about those MapleStory commercials, the cards at Target and 7-11, or all that adorable art - Nexon is the source. Read on for a discussion of how a foreign title built in South Korea can become so integrated with our own culture that they can offer up a Vegas-style wedding ceremony. Hail to the king.%Gallery-16441%
David Perry posits 70 Million player massive game
David Perry, a gent who used to be synonymous with the quirky developer Shiny Entertainment, is now best known for his work in the Massive games industry. He recently did an interview with the website videogame247, where he essentially said that World of Warcraft is still too niche for the potential MMOs represent. In fact, he could see a game someday existing that nets '70 million players'. As he puts it, "we haven't got anyone that's thinking down the Will Wright path."Perry is looking to outfits like Club Penguin or MapleStory as harbingers of the future. He posits that if World of Warcraft were to go free-to-play, it would be looking at a 25 million-strong playerbase instead of 'only' 10 million. He himself is very familiar with the free-to-play model, as several of the Acclaim online titles he's imported to the country of late are based on that paradigm. How successful do you think a free-to-play WoW would be? Will we ever get to a 70 million player game, or is that 'the crazy talk'?[Via RPS]
Twofish to make microtransaction economies easier with middleware
Gamasutra notes that a new middleware company is offering online game developers tools to manage their in-game economies. Twofish is the name of the startup, and their offering (Twofish Elements) is intended to plug directly into the backend of any in-development Massively Multiplayer Online Game. Their product seems to be geared at allowing indie developers to offer a microtransaction economy similar to the one Nexon uses in Maple Story.The company was founded two years ago, in part by Lee Crawford - a veteran of Yahoo! Games, Shockwave.com and Segasoft Networks. In order to prove out their technology they're also developing an online game to utilize it. Entitled Edgeracers, the offering will feature "the culture of car customization and casual racing", and should release within the next few months. Crawford has a few comments featured in the announcement writeup, and (along with many players) views the move to microtransactions as a rough road for games and developers. "We see Twofish Elements being a way to help independent publishers and developers compete on a level footing ... In our view, the world is moving towards the mass-market consumer and, ultimately, the hardcore player going to free-to-play with microtransactions," Crawford said.
The epic fight: Retail vs. Microtransactions
This past week's DICE event had several head-to-head events pitting warring concepts in the gaming industry against each other. The ongoing struggle between subscription fees and RMT/microtransactional business models was represented at the event by an excellent debate. And topical, considering that it appears questions over the business model may have in some way scuttled the Marvel comics MMO.On the side of retail/subscriptions was Kelly Flock, a veteran of THQ and Sony. Min Kim, the director of operations for Nexon America, carried the banner for microtransactions. Most of their sparring centered over the economic benefits both sides offer. Kim focused on the cheap production costs of free-to-play games, as well as the appeal to casual gamers. "Once people start playing games for free, I don't know why they're going to start paying for one.", he said. Flock, meanwhile, offered evidence of a strong retail market and possible customer mindset problems in the US. Both of them had some compelling things to say on the subject, but it seems from the writeup that Kim and RMT won the day. A sign of the times?
Maple Story DS still coming this year, will have some multiplayer
Over the past year, we've been fed a few tiny tidbits on Maple Story DS, the ARPG take on the popular MMORPG, and despite the few details we've heard (and seen), it seems the title is still set to hit this year. In a new interview with Gamasutra, Nexon's Stephen Lee reports that the company has been "aggressively developing" the DS title, and also shed some light on the lack of online multiplayer. Lee says this game will be very different from the MMO, though the game will boast "some features that support multiplayer," but the primary focus is on the single-player experience. While this may continue to disappoint those who'd hoped for even a local multiplayer Maple Story experience on their handheld, for others who tend to play alone anyway, this may actually be even more appealing. According to Lee, Maple Story DS will launch first in South Korea, and from there ... the world.
Under The Hood: Free For Now
There is a veritable glut of free-to-play MMOs, both in development and on the market. This much is certain. It especially originates around the Asian countries such as South Korea, Japan, and China. And some of the smart designs of these free-to-play games are gradually working their way into more mainstream, American and European MMOs. But how do these games stay in business? And how do they relate to the traditional design of monthly fees?
The Digital Continuum: Don't drink the casual koolaid
The word casual gets thrown around a lot in gaming these days. In particular, Massively Multiplayer Online Games have become a steadily larger genre to pump full of squishy casual fluff. Just recently the development studio Perpetual Entertainment was sold off to a company looking to insert said casual goo. The apparent word on the inter-street is that the new ownership is supposedly a media company that wants to use Star Trek Online as an entry point for the video game market. I believe the words "retargeting" and "more casual" were used to describe the change. The last piece of information given to us was that subscription fees could be dropped in favor of paying for optional in-game items. The only way I can honestly see the more casual bent turning out well is if Star Trek Online follows the Guild Wars model. Said model being; create a polished game for fifty bucks, and in a year or so people can buy the optional expansion for another fifty bucks if they're so inclined. Since STO will be following the "Korean" model, this boat is already starting to sink.Putting aside the fact that apparently many members of Perpetual have left the company in response; let's get a few things straight. The lifeblood of any of these games is grind. It makes the world go 'round and the sun go up and down. You can't have STO without grind no matter what model it's developed under. So what they effectively mean by "casual" is that we suspect they don't really plan on putting the amount of effort or polish you would expect from any MMO with a subscription fee. Instead what we'll most likely see burst from the chest of whatever space beast has laid its vile eggs within Perpetual Entertainment's chest is a cross between Maple Story and Star Trek Enterprise. You'll still have plenty of grind, it'll just be even less fun!We're gonna get half-naked, green, super-deformed alien girls -- well, only if we're willing to spend ten bucks for ten thousand in-game "Perpetual Points."
Dream of Mirror Online open beta incoming
To be honest, I'm not sure if a game like this floats any boats here at Massively, but surely in our (growing) audience there's someone out there who cares for cel-shaded graphics and wacky Japanese RPGs with surfer swords and anime nose bubbles. For you, dear reader, we cover the news that Dream of Mirror Online (DOMO, for short), a very Japanese (and Maple Story-esque, I believe) MMO is finishing up closed beta and will have an open beta before the end of the year.The open beta will also add Hunter, Mercenary, Musician and Wizard classes, and Gametribe promises more new content to come. I kind of like how bright and shiny the graphics are-- it's a good change from the dark and increasingly bump-mapped graphics of Western games. But I worry that the gameplay will end up as cutesy as the models are. Anyone excited about this one and want to tell us why?
Maple Story DS lacks the only feature anyone cares about
We've been waiting so long for information about Maple Story DS that we actually kind of forgot about it (and therefore forgot we were waiting for it). But after remembering that it exists, the same question popped up in our minds that we'd had months ago: is it an MMO? After all, that's the whole point of Maple Story: playing a side-scrolling Wonder Boy-style action-adventure with lots of other people (and hyphens).But, according to an interview conducted by Gamasutra at the G* event, Maple Story DS, releasing mid-2008 in Korea, is to be a solo experience. "We have some features that support Wi-Fi, but the main focus will be on single player," Nexon's Jamie Kang said. Surprisingly, Nexon is working closely with Nintendo to develop the title. But can Nintendo save a non-online iteration of an MMO? And will anyone outside Korea notice if they do?
Korean devs get busy: MapleStory DS, Mabinogi XBox 360 port in '08
Time for your dose of Korean MMO-ness.Nexon, a publisher of MapleStory, talked to Gamasutra about the upcoming MapleStory port for the DS, and about an XBox 360 port of the thus-far-Korean-only PC MMO Mabinogi. MapleStory DS development is going well and should see a Korean release in mid-2008. It will probably come to the West some time after that. The game is similar to the PC version, but only supports four players via Wi-Fi.Mabinogi is a traditional anime-style MMORPG. It's had some success in the Korean market but no exposure at all in North America or Europe. Nexon plans to port the game to the XBox 360. As Gamasutra points out, the Korean market for the XBox 360 is extremely small, so we may be able to assume this means the 360 version of Mabinogi will be arriving in Western markets somewhere down the line.
Maple Story: 2D side-scrolling MMORPG is DS-bound
Who says DS can't handle an MMORPG? South Korean publisher Nexon has finally confirmed its bringing a version of Maple Story to Nintendo's handheld. Unlike standard sprawling MMOs, Maple Story is a side-scroller with chibi-style visuals and an emphasis on shopping. Peep this ridiculous teaser trailer.Maple Story will debut on DS this September. Nexon has yet announce plans to release the game outside of South Korea.[Via DS Fanboy]
