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Pepe the Frog creator gets neo-Nazi site to pull copyrighted cartoons
Pepe the Frog creator Matt Furie is enjoying more success in his copyright-based campaign to stop the "alt-right" from dragging his cartoon character's name through the dirt. Motherboard has learned that Furie's attorneys (Wilmer Cutler Pickering Hale and Dorr) used a Digital Millennium Copyright Act notice to force neo-Nazi website Daily Stormer to remove most instances of Pepe from its pages. The challenge wasn't so much getting the site to comply as having a stable target, according to the lawyers.
Pepe The Frog’s creator sues Infowars for copyright infringement
Despite artist Matt Furie's attempts to reclaim his Pepe The Frog character from neo-Nazis, his cartoon is still being used by the far-right. He created Pepe in the early 2000s and has described the character as a "peaceful frog-dude" whose true nature "celebrates peace, togetherness and fun." But in 2015, the far-right began to appropriate Pepe, using him as a representation of hate, white supremacy and anti-Semitism and the character became tied to racists and conspiracy theorists like Richard Spencer and Mike Cernovich. Furie has tried to reclaim Pepe through a #SavePepe campaign and by issuing cease-and-desist notices to those using its image and companies like Amazon, Google and Reddit whose sites hosted infringing content. He even tried to kill off the character last year. Now, he's going after Infowars.
Pepe the Frog creator battles the 'alt-right' through copyright law
Pepe the Frog creator Matt Furie has long been unhappy with how the "alt-right" hijacked his friendly amphibian for hateful memes, going so far as to declare their uses "illegal" and to kill off the character in a symbolic gesture. And now, he's fulfilling that promise to fight back. Furie has sent cease-and-desist notices to multiple "alt-right" personalities (including racist Richard Spencer, conspiracy theorist Mike Cernovich and Reddit's r/the_Donald community), and he's issuing Digital Millennium Copyright Act takedown requests to pull infringing content from sites like Amazon, Google, Reddit and Twitter.
Pepe the Frog is dead, but that won't stop 4chan
You have to sympathize with Matt Furie. The Boy's Club artist created Pepe the Frog as a positive, mellow character, but the amphibian got hijacked by the "alt-right" and became virtually synonymous with bigotry despite attempts to save him. So now, Furie is taking the next logical step: he's declaring Pepe dead. If you picked up Fantagraphics' Free Comic Book Day offering on May 6th, you saw a strip where Boy's Club characters mourned Pepe as he rested in an open casket. It's no doubt a hard decision for Furie (would you want to kill one of your cherished characters?), but arguably an important one -- he's effectively acknowledging that the internet has taken control of his creation.
Pepe the Frog's creator is using positive memes to #SavePepe
What do you do when your most well-known creation gets transformed into a hate symbol through bigoted memes? For Matt Furie, the creator of Pepe the Frog, you fight back with memes of your own. Furie announced last week that he's teaming up with the Anti-Defamation League, which labeled Pepe as a hate symbol last month, to promote positive messages of the frog under the #SavePepe hashtag.
A cartoon frog is this week's presidential campaign topic
If you were wondering what stage the 2016 Presidential Campaign had reached, the answer is politicized meme explanations. Social media and the internet have taken on a bigger role than ever in this race, and now the Clinton campaign posted an article breaking down the use of "Pepe" by the opposition. Featured in images reshared recently by Donald Trump and surrogates including his son, the cartoon frog has shifted from random 4chan symbol to an "alt-right" favorite.
