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iPhones control interactive billboard in Stockholm to win McTreats
Ah, Sweden. The land of Akvavit, crayfish parties and billboards that respond to your iPhone. You heard that right. McDonald's, not exactly a hotbed of Swedish cuisine but a popular place to eat nonetheless, has installed an interactive billboard in Stockholm. Enter a special URL, and you can play pong on the billboard with your iPhone. If you can survive for 30 seconds in the game, you get a digital coupon for some treats at Mickey D's. What's brilliant is that you don't need to download an app to play the game - just enter picknplay.se into a browser, and a web app checks your location to verify that you're near the billboard. You knew there was a good reason to keep Location Services turned on all the time... Another game on the same billboard has you snap a photo of a McTreat with a phone (not necessarily an iPhone) to get a free goodie at a local McDonald's. It's an ingenious use of digital technology to engage people in interactive advertising. How about you, TUAW readers? Would you get pulled in by an interactive ad that takes advantage of a feature of your iOS device? Leave your answer in the comments below.
McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch
You could enjoy that Big Mac in the peace and artery-clogging quiet of your local McDonald's, or you could just catch the next flight to Stockholm, where Ronald apparently serves his meals with a side of interactive, outdoor gaming. It's all part of something called Pick n' Play -- a new (and pretty ingenious) ad campaign that invites pedestrians to play a game of Pong on a giant Mickey D's billboard, using only their smartphones. All you have to do is stand in front of the display, log on to Pick n' Play's site from your handheld, and wait for your phone to verify your location. From there, you'll have to manipulate an onscreen paddle using your device's touchscreen, while doing battle with a game that gets increasingly more difficult. Last thirty seconds, though, and you'll get a free, lipid-drenched treat of your choice, courtesy of the Golden Arches. Best of all, you won't even have to download an app to get your Pong on -- putting you one step closer to that coronary you've always wanted. Trot past the break to see it for yourself.
McDonald's to start accepting contactless Visa payments in all UK restaurants by this summer
The UK already has a big old investment in contactless technology with London's rather successful Oystercard travel scheme, but now the whole Kingdom can get a taste for airborne payments thanks to a new initiative from McDonald's and Visa. The two giants of commerce are uniting to bring NFC tech to all of the former's 1,200 fast food restaurants within the UK, allowing hungry Brits to pay for meals costing up to £15 by simply waving their credit card in front of the till Obi-wan-style. Of course, the real excitement of such large-scale NFC proliferation is in the potential to use those automated tills with your Nexus S (which has an NFC chip built right in) and other devices coming up this year that look set to feature the technology. So yeah, Visa had better be working hard on putting together some mobile apps. [Thanks, Steve]
Pakistani Sonic Happy Meal commercial will make you believe in love again
Here's a brief list of delightful things waiting for you in the Sonic-themed Happy Meal ad posted below: The worst 3D graphics ever rendered, Tails kicking a soccer ball into his own face, and a totally nude Rouge the Bat. (If you found this post using that as a search term, then shame on you.)
McDonald's Japan trains employees with new DSi game
Nintendo's partnership with McDonald's in Japan has been extended to help train the restaurant chain's employees in the finer details of fast food assembly. Bloomberg visited McDonald's training center in Japan to get some hands-on time with the training simulation (video embedded after the break), discovering that the golden arches-branded DSis will be distributed to McDonald's all over the country for training purposes. Aside from unveiling the training software, Japanese McDonald's reps showed off their undeniably stylish work uniforms and surprisingly friendly demeanors. We can't help but attribute at least part of the latter's explanation to the fact that these folks are playing with Nintendo DSis at work. Better than flipping burgers, no? [Via Kotaku]
Eye-Fi X2 series of 802.11n Class 6 cards ships today, AT&T WiFi hotspots added to the fold
The new Eye-Fi "X2" series we saw at CES is hitting store shelves and FedEx trucks today, bringing with it 802.11n radios, Class 6 SD card speeds, an "Endless Memory" mode, and expanded storage. What's perhaps even more interesting, however, is the fact that all Eye-Fi cards with an active hotspot account can now use AT&T's WiFi, which includes Starbucks and McDonald's in its ever-expanding grasp. The pricing tiers are pure Eye-Fi, of course, with the $50 Connect X2 offering JPEG uploads to sharing sites like Flickr, Facebook, and YouTube, along with 4GB of storage; the $100 Explore X2, which chews 8GB of capacity, and includes geotagging, uploading to the user's own computer over a WiFi network, and a year of free hotspot service; and finally the Eye-Fi Pro X2, with 8GB of storage, JPEG and RAW uploads, and support for creating ad hoc WiFi connections with a computer, all for the low, low price of $150. All the cards are available today at major retailers, PR is after the break. %Gallery-82032%
Nintendo slipping DS handhelds into schools, McDonald's training sessions
What's a global gaming company to do once they've soundly dominated the portable market? Why, covertly get the DS into schools and restaurants, of course! Shigeru Miyamoto, who created undercover gems like Donkey Kong and The Legend of Zelda, recently informed the AP that his company would be rolling the DS out "in junior high and elementary schools in Japan starting in the new school year," though few details beyond that were available. We do know, however, that this invasion into the education sector is more than just a fluke, with Miyamoto noting that this very area is where he is "devoting [himself] the most." Of course, the Big N already has a nice stable of mind-bending titles, but getting actual teachers to embrace the device in the classroom would be another thing entirely. In related news, select McDonald's eateries in Japan will be using the DS to train part-time workers, though mum's the word on whether the Cooking Mama franchise will be cashing in here.
McDonald's starts dishing out free WiFi at most of its U.S. restaurants
McDonald's promised that it would be make its in-restaurant WiFi service available for free in "mid-January" and, right on cue, it's now kicked things open to everyone with a laptop and a fast food craving starting today, January 15th. That service previously cost customers $2.95 for two hours of use, and it's already available at 11,500 of the company's 14,000 locations. Incidentally, that also makes McDonald's one of the largest providers of WiFi hotspots (free or otherwise) in the United States, with the company itself claiming that no less than 16% of reported WiFi hotspots in the U.S. are located at McDonald's.
McDonald's WiFi will be free like obesity starting January
If you live in small-town America then you're already familiar with the hippest hangout around: McDonald's. Now everyone in the US, not just Zune owners, will be treated to free WiFi to go with their manufactured food purchases. Starting mid-January, some 11,000 Mickey Dee locations will partner with AT&T to scrub the $2.95 for 2-hours of WiFi fee according to David Grooms, CIO of McDonalds USA. The idea is to hook the nation's loitering youth into purchasing additional items in between Facebook updates chronicling late-night brawls with local rent-a-cops. Thank gawd there's a middle-aged man-clown out there who likes to babysit children.
McDonalds offering exclusive Dragon Quest IX minigame
Following the conclusion of the Pokemon Stamp Rally, the "Mac de DS" program at McDonalds will feature a promotion that ties into the biggest DS game of the year, Dragon Quest IX. Dragon Quest: McDonalds no Tabibito-tachi (McDonalds' Travelers) is a downloadable, battle-only Dragon Quest IX minigame in which players battle monsters in order to level up to level 10. It can only be played once per day -- if you want to continue leveling your character, you have to return to Mickey D's and grab the file again. Visit five times -- whether you complete the game or not -- and you get a free burger. It's a way for DQ fans to get a little extra content, and for that one guy who didn't buy DQIX to try out the game. The DQIX promotion runs from July 31 through September 1.
Time runs out for Zelda-esque chicken strip auction
One Zelda fan discovered that McDonalds had selected a very special Chicken Selects strip for him: one that bears a resemblance to the Ocarina of Time from, well, The Legend of Zelda: Ocarina of Time. The one on the right is the chicken strip -- we know it can be hard to tell the two near-identical images apart. After holding the treasure aloft and singing the classic Zelda "You Found an Item" fanfare (we are approximately 100% certain this happened), the lucky owner of the magical instrument ... -shaped chicken strip decided to share his good fortune. By putting it on eBay.Despite starting bidding at a reasonable (for a legendary artifact) $25, nobody bid on 0iz0's auction for some old food. Now what is he to do? How does one dispose of something like this?[Thanks, George!]
McDonalds to offer ChargePoint electric vehicle charging stations
Mind you, we're talking just one of the 30,000 or so McDonalds around the world. Nevertheless, the first "green" version of the ubiquitous US "restaurant" will offer NovaCharge ChargePoint electric vehicle charging stations when it opens in Cary, North Carolina on July 14th. The idea is to recharge your plug-in Electric Vehicle while "enjoying your meal." Unfortunately, the current generation of EV batteries won't likely benefit from the 10 minutes or so it takes to gulp down a value meal. However, Mickey D's might be on to something should drivers choose to stay for the additional 2-hours of regret that follows.[Via RedFerret]
Rumor: McDonalds reveals Pokemon Mystery Dungeon on WiiWare
According to what has been identified as a pamphlet from a McDonalds location in Japan, Nintendo is preparing to launch three new Pokemon Mystery Dungeon games -- on WiiWare. A detail from the pamphlet shows an announcement of the WiiWare release of the three games, along with logos for Mystery Dungeon games called Susume! Hono no Boukendan, Ikuzo! Arashi no Boukendan, and Mezase! Hikari no Boukendan, which translate to Advance! Fire Adventure Team, Go! Storm Adventure Team, and Aim! Light Adventure Group!, respectively.Since we don't even know if the pamphlet, presumably distributed as a promotion for the Mac de DS program, is real, obviously we don't have any more details about the games, like whether Mystery Dungeon series creator Chunsoft is creating them or if they are all variants of the same base game.
McDonalds/Nintendo partnership goes nationwide in Japan with new services
Last year, Nintendo and McDonald's introduced the "Nintendo Spot" service, through which special downloadable content and Nintendo Wi-Fi Connection access was made available at a few Tokyo-area McDonalds locations. This week, Nintendo and McDonalds announced that they will offer the service nationwide, with new exclusive content. Train stations on Tokyo's Tsukuba Express line will also have the service, with different exclusive content.The Mac de DS service allows users to access DSiWare, to play online using the Nintendo Wi-Fi Connection, and to download special demos and other content. Current material includes a Pokemon stamp rally in which you unlock coupons for McDonalds products by visiting stores and "collecting" Pokemon. There are also quiz games and downloadable comics.We'd say this kind of commercial cross-promotion is despicable, but, really, this has to be designed more with Nintendo's context-sensitive DS download initiative than with marketing -- because neither Mickey D's nor Nintendo really needs to do anything to become more popular. [Via Famitsu]
Pachter: Nintendo is like McDonald's
The man with his own Joystiq tag, Michael Pachter, is at it again, this time talking about Nintendo and the Wii. In likening Nintendo's success with the Wii to that of McDonald's success in slowly killing you, Pachter says a lot of what worked for the food chain is working for Nintendo right now. Does that make Mario a Big Mac? "They buy the Wii games that they buy for the same reason that people go to McDonald's," Pachter said on consumers. Further elaborating on his comparison of the two companies, he said, "McDonald's doesn't win a lot of restaurant critic awards but they are approachable, they're consistent, and you know what they're going to serve you." He says that if the "concept is right," the "recognition factor" is there, and if "you can 'get it' from what's on the box," then "sometimes the game doesn't even have to be that good in order for it to sell." He must have skipped lunch today, because Pachter also brought Nintendo's competition into the food comparison mix, saying, "Nintendo has become the fast food machine. Sony is very much the high-end restaurant. And Microsoft is somewhere in between." So, basically, the Wii is like a #4 on the value menu, the Xbox 360 is like lunch at Applebee's, and the PS3 is like getting a reservation at Dorcia on a Friday night. Got it.
Developer resolution for 2009: Beat Warcraft
Our friends at GameDaily have a nice set of resolutions for game developers next year, and it's definitely worth a read if you're interested in seeing where they think the game industry might improve in 2009. But number three is the most interesting one for us: they suggest that game developers (and MMO devs in specific, we'd imagine) should make this the year that something else beats World of Warcraft.It seems much more unlikely than last year: last year, we were looking down the barrel of Age of Conan and Warhammer Online, and wondering if either one of those might cause a road bump in WoW's traffic. Age of Conan was called the steak to our game's McDonald's, but in the end, WoW players didn't do much more than give it a cursory glance. And while Warhammer seemed like a good contender to the throne, it hasn't come close to taking a bite out of Azeroth. This year, it doesn't even seem like there will be any MMO contenders. GameDaily cites Bioware's Star Wars MMO, but that's not coming out in 2009, and while The Agency and DC Universe Online might be getting close to finished, it's unlikely we'll see them on the shelves this year either.This might be a year of recuperation, for both Blizzard and their competitors. Lord of the Rings Online is doing well, so their big task is just to keep the content moving, and unlike last year, Blizzard has no real impetus this year to really push their playerbase to stick with the game. As with everything, we'll have to see what happens, but I'd expect a much more subdued year this go-around for the MMO market. When the MMOs in progress now come to fruition in 2010, then things will likely get more interesting.
New Zune 16GB colors, free McDonalds WiFi
It all seems so socially apropos: the more pedestrian Zune is now to McDonalds what the oft pretentious iPhone is to Starbucks. Through a partnership with Wayport Inc., Zune users will now receive free wireless access to the Zune Marketplace (only, no browser remember?) from more than 9,800 McDonald's "restaurants" across the US. Also announced are new on-line exclusive colors to join the blue Zune 16GB -- red, pink, and green only through Microsoft's refreshed Zune Originals site.
KotORO it ain't: There's a third Star Wars MMO out there
Star Wars Galaxies and Star Wars: Knights of the Old Republic Online (or more likely, Star Wars: The Old Republic) apparently aren't the only two Star Wars MMOs out there. We didn't originally mention this because lacking the Star Wars bit it was under the radar of our normal coverage, but McDonald's is including keys to virtual worlds for kids in its Happy Meals.Among the worlds: a Sci-Fi environment based on the animated film Star Wars: The Clone Wars, which hits theaters across the United States and the United Kingdom today. The environment is some kind of space station, and be there Yoda will. (You see what we did there?) So if you're really, really desperate to wander around a Star Wars-based virtual world other than SWG, well ... this is your chance, right? Yeah, okay, it's probably best to wait for KotoRO. We just thought you should know in case you're really hardcore.[Via Raph Koster]
AoC is to WoW as steak is to McDonalds, says AoC director
Gaute Godager, game director for Age of Conan at Funcom, has been on top of the world this past month. They successfully delivered the biggest MMO to hit that market since World of Warcraft, with over a million units shipped inside of a month. You could probably understand then if he comes off a bit smug when talking about the quality of his undeniably blockbuster title. Rounding up a recent interview with Eurogamer, Godager cheekily likens the difference between Age of Conan and World of Warcraft to the gastronomical disparity between steak and McDonalds.Now, we know that Godager was just having a bit of a friendly jab at Blizzard, having prefaced the comment as such. Although having seen the surprising backlash against the game for its prodigious bugs, thin quest content in some areas, and unfinished crafting system, we think there are perhaps more apt analogies out there. How about a steak that you ordered medium-well, but came out rare?
Funcom: WoW is McDonald's, AoC is steak
It's just in the nature of game developers to talk a little trash -- whenever you work on something for so long, you'll pretty much say whatever you can when someone asks you to compare your game to someone else's. So we'll forgive Funcom's Gaute Godager (game director of Age of Conan) for what he says about World of Warcraft in this Eurogamer interview.WoW comes up first at the beginning of the interview, and Godager gracefully accepts props for AoC having the biggest launch since World of Warcraft. Which is true -- AoC has shipped over a million copies since launch (though Warcraft has gone on to sell nine million more, and AoC hasn't quite gotten there yet). But at the end of the interview, Godager really brings out the big guns -- he says that playing WoW is fun and all, but "if you've been to McDonald's for four or five years, and had your burger and your coke, sometimes it's great to just have a great steak and a glass of good wine."Apparently Age of Conan is supposed to be that steak, and our little critically acclaimed and history-making game is supposed to be the culinary equivalent of McDonald's. Which isn't a bad comparison -- we can definitely see Age of Conan being called "steak." Especially since it was served so undercooked.
