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Amazon is inserting sponsored products into baby registries
Parents putting together baby registries on Amazon have begun to notice a pesky problem, one that has resulted in parents receiving items they neither listed nor wanted. The online retailer has been placing sponsored products in baby registries, the Wall Street Journal reports, but because the ads look so similar to other registry items, people are purchasing them, unaware that the items weren't added to the registry by parents. Like added items, the sponsored products include an image, rating, price and a "0 of 1 Purchased" tag. The only thing that distinguishes them is a small, gray "Sponsored" label situated just above the item name.
The government plans to crack down on sketchy advertorial
The Federal Trade Commission is going back to an old well, and possibly will actually exercise some of its authority. We're talking about the FTC's stance on sponsored editorial posts that aren't clearly labeled as such. "The FTC will soon begin holding media companies accountable for deceptive practices," fashion business publication WWD reports. "Although the FTC works with publishers, it has never penalized a media company with a fine." That could soon change given the rise of native advertising online (especially with celebrity social media accounts) and in print. As a quick refresher, native advertising is different in that it looks like an editorial piece, but is paid for by advertisers.
Twitter adds ads to Moments
Well that didn't take long. Twitter announced Friday that it will begin monetizing its new Moments feature, which launched at the start of the month. The company will begin leasing a single Moments channel for 24 hours to advertisers who will be free to curate and post both tweets and video content.
