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Behind EA’s push to put more women in sports games
Until two years ago, there was no way to play female characters in FIFA, the world's most popular gaming franchise. But EA Sports changed that with the introduction of FIFA 16. That's because, for the first time ever, the studio revealed its flagship game would feature women soccer players. It was a great move toward diversifying the game's plot, albeit a risky one considering its core demographic: young men. That doesn't mean FIFA players aren't open-minded. But in an industry with a reputation for being misogynistic, EA Sports made itself vulnerable to potential backlash. It turns out the company needn't have worried: FIFA 16 quickly became one of the best-selling titles of the year.
WNBA teams make their console debut in ‘NBA Live 18’
It looks like EA is finally getting the idea that women play sports and that video game fans want to see them in their sports titles. Since the video game company has women's soccer teams in soccer sim FIFA, it's now set to add WNBA teams and players to its NBA Live franchise, the latest of which launches on Xbox One and PlayStation 4 in September. This is the first time the official WNBA roster will appear in a video game.
For 'NBA Live 18,' it's about bringing 'the magic' back
Long since its groundbreaking launch in 1995, EA's flagship basketball game has had a troubled run this decade, but NBA Live 18 shows that it may be able to turn things around. After missing last year entirely (following a hiatus between the 2010 and 2014 editions), its return is based on both revamped gameplay and a new story mode titled "The One." Each element takes aim at some of the best features its competition, NBA 2K, has refined over the last few years, while trying to bring back what producer Mike Mahar called "the magic" of previous games.
Watch EA's E3 2017 event live right here at 3PM ET
The big names aren't waiting until next week to reveal what they have for us at E3 2017. EA is kicking things off today with its event at 3PM ET/12PM PT. We're expecting details on games like Star Wars: Battlefront II, FIFA 18, Madden 18, NBA Live 18, Need for Speed: Payback and much more. We'll be there to bring you all of the breaking news as it happens, but if you want to following along live you can do so via Twitch and YouTube streams. Being the kind folks that we are, we've embedded the stream down below so you can watch right here when the time comes. Follow all the latest news from E3 2017 here!
