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A closer look at Nike's Adapt BB auto-lacing basketball shoes
Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly anticipating the successor to the 2016 HyperAdapt 1.0, Nike's first consumer-grade sneaker with power laces. And now it's finally here. Enter the Adapt BB, an auto-lacing, app-controlled basketball shoe that's packing a ton of technology inside it. The highlight here, as you might expect, is a smart motor that automatically adjusts the lacing system to fit perfectly around your foot as soon as you put the shoe on.
Nike's Adapt BB is an app-controlled, self-lacing basketball shoe
We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every basketball player," according to the company, thanks to a power-lacing system called FitAdapt that can be adjusted manually or with a smartphone app. The sportswear giant says that over the course of a basketball game, a player's foot can expand almost a half-size, which can affect their comfort level and ultimately have an impact on their movement and performance on the court. That's the problem Nike is looking to solve with Adapt BB.
