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Hipstamatic's photo filter app Oggl now open for everyone
Hipstamatic's subscription-based photo filter app is now publicly available on iTunes, a few weeks after its invite-only launch. Oggl is a free download, and you get five of its parent app's virtual lenses and films that you can mix and match to concoct your own filters from the get-go -- it also lets you edit a photo's effects after you've taken it. But if you find its small selection of lenses and films limiting and you'd prefer to have the whole enchilada (read: all Hipstamatic filters), you've got to part with $2.99 per quarter or $9.99 per year. No word yet on whether an Android version is in the works, but a preview of the app shown at the Nokia Lumia 925 launch event indicates that it's on its way to Windows Phone 8.
Hipstamatic Oggl app coming to Windows Phone 8, launching with Nokia's Lumia 925
Hipstamatic's Oggl app and sharing service is coming to Windows Phone 8, we learned at Nokia's Lumia 925 launch event. We didn't get to play around in the app -- the WP8 UI we saw on stage was but a preview, as the native app (read: not a port) is still in development. We're assured Oggl will be ready by the time the new Lumia launches, but it won't be a Nokia exclusive, so anyone with a WP8 handset will be able to use the food filter and (over)share their lunch choice on Facebook, Twitter, Pinterest or Instagram. We don't know whether the regular dollar-per-month (or $10 per year) service fee will apply, but we're told you'll be able to swap cash for more filters and effects on top of the base selection.
Hipstamatic launches Oggl, an all new photo app with subscription model
The folks at Hipstamatic know better than to mess with success. Their flagship photo filter app will continue to evolve, albeit slowly. More dramatic experiments in business model and UI design will instead show up in Oggl, the company's newest app that doesn't stray too far from the mold. The basic functionality is the same: snap a pic, edit it then post it for others to see. There are some key differences, however, besides the obvious aesthetic ones. Perhaps the most striking is the new business model, where users are charged $0.99 a month or $9.99 a year for full access to the library of Hipstamatic photo effects. There's also a focus on building a photo-sharing community around Oggl, much in the way Instagram has. The app is invite only (and we're still waiting for ours), but when it launches later this week the crowded high-brow photo sharing space will have yet another competitor.
