Personal Shopper by Prime Wardrobe
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Amazon's personal shopping subscription now includes men's fashion
Amazon’s personal shopping subscription service, launched in July for women’s fashion, is now available for men. Personal Shopper by Prime Wardrobe will now include thousands of menswear items from brands like Adidas, Lacoste, Scotch 7 Soda, Levi’s and Carhartt, along with its exclusive Amazon Essentials and GoodThreads labels.
Amazon's next foray into fashion is a personal shopping service
Amazon's adventures in fashion haven't usually set the world on fire, but it might have a more appealing option: have someone else pick your apparel choices. It just launched a Personal Shopper by Prime Wardrobe service that, for $5 per month on top of Prime, has a stylist choose clothes based on your tastes. You start with a survey that helps set your preferences and measurements (a tight fit, a retro look and a long torso, for example), and then stay in touch with the stylist through the Amazon app to fine-tune the selection. You get as many as eight of those hand-picked items in a monthly box (you can preview the contents) and pay only for what you keep beyond the one-week try-on period.
