polotech
Latest
Ralph Lauren made a great fitness shirt that also happens to be 'smart'
Ralph Lauren's PoloTech shirt is smarter than it looks. It's also more expensive. The tee combines the fashion label's preppy aesthetic with the ability to deliver live metrics (heart rate, breathing and steps) from the shirt to your iPhone. The tech built into it isn't completely new, but Polo has added extra value through a companion app that offers workouts tailor-made to how your body is reacting. Basically, then, your effort informs the workout. Recently, I fell out of love with wrist-based fitness trackers, but the eventual goal of those gadgets is to become something akin to Ralph Lauren's shirt: sportswear that you would have worn anyway, but smarter. There are some big caveats, but just as Nike's Fuelband helped catalyze the whole fitness tracker thing, the PoloTech shirt could be the start of yet another generation of fitness tech.
