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2v2 team hits 3206 team rating, 3585 personal rating
A 2v2 team on US-Ruin has somehow achieved an unheard-of 3206 team rating. Paper Cut Your Eyelids' team leader is Cäke, a Blood Elf Priest in three-piece Deadly, one-piece Furious Gladiator gear. His Orc partner, Kwamo, a nearly full Furious Assassination Rogue, has somehow amassed a 3585 personal rating on the curiously successful team. This is pretty amazing when you consider the highest 2v2 team last season was rated below 3000. Red flags are going up over this one, folks. The team has a strangely unimpressive win ratio of 82-71. If each of their losses brought the team down 0 points, (which we know is untrue from their match history), each of their wins would average out to slightly greater than ~39 points per win. As they are nearly 400 team rating above the next highest team on the battlegroup, one would assume their gains would decrease dramatically the higher they ascend.
Nintendo sends us odd Fossil Fighters package
No time for archaeology, Dr. Jones Nintendo has been known to pull off odd PR stunts, whether it's filling Times Square with truckloads of sand or, in this case, sending out gigantic pieces of plaster to promote Fossil Fighters, We guess Nintendo has no problem throwing around some of its cash. Just, uh, maybe send us a trash bag next time so we have somewhere to put all of this mess, 'kay?%Gallery-69614%
Nintendo hits the road to promote Wii Sports Resort
The Nintendo DSi isn't the only thing getting out and about, as Nintendo has announced a tour to promote the recently released (and recently reviewed!) Wii Sports Resort. The event in Times Square is just the beginning and marks the start of a nationwide tour that will see Nintendo attending various fairs and festivals throughout the rest of summer. For the full list of where and when Nintendo will be making stops, head past the break.
EA confirms Dante's Inferno protest was staged
Electronic Arts has admitted that the Dante's Inferno protest during E3 was staged by a guerrilla marketing agency. The publisher confirmed to the AP that the firm hired 20 people to hold signs like "Just say Infer-NO" and "Trade in your PlayStation for a PrayStation." There's got to be a better way to promote the game.
BlizzCon tickets: how it went, and what's next
Yes, if you were around on Saturday, you know that the first round of BlizzCon tickets sold out, and sold out fast. Tickets went on sale right around 10am PST (which was 1pm EST), and sold out just about 28 minutes later. If the queue numbers are trustworthy, over 21,000 people (we've heard as high as 25,000 at a time) logged in to buy tickets that day, and from unconfirmed reports around the web, it seems like about 5,000 to 8,000 tickets were sold: most people who got in line around number 5,000 were able to pick a ticket up, and that was a few minutes in already. Some of those people are already selling tickets on eBay as well.We believe (though aren't sure) that they'll be selling more than 15,000 tickets this year, since that's what they sold last year and they're using even more of the convention space. If that's true, then Blizzard probably went through only about half of the tickets, and will sell the rest during the second session on the 30th. But that's probably not much of a consolation -- given the frenzy around this last Saturday, there'll probably be more people trying for tickets, and given the prices on eBay, possibly more scalpers clogging up the queue. We'll see.Update: Lots of people point out, rightly so, that I missed something in my guesstimates of how many tickets were sold: you could purchase up to five. My personal guess is that the majority of people bought only one or two, but even if you go with three as the average, 5,000-8,000 people in the queue is actually 15,000-24,000 tickets. Blizzard probably did sell the majority of tickets on Saturday then, not just half. So the process on May 30th will presumably go even faster.BlizzCon 2009 is coming up on August 21st and 22nd! We've got all the latest news and information. At BlizzCon you can play the latest games, meet your guildmates, and ask the developers your questions. Plus, there's some great looking costumes.
D'oh!: Sony uses Zelda theme at PS3 launch
This brought us some welcome weekend lulz. Sony recently held a launch event to mark this month's release of the PlayStation 3 in Malaysia, and obviously decided it needed just the right soundtrack to tie in with the event: something epic, memorable, and majestic.Their final choice was all of these things, but also hugely inappropriate: as Sony Malaysia MD Naoi Sudo ascended the stairs to the stage, the famous Legend of Zelda theme began to pour from the speakers, and YouTube user marauderz was there to capture the glorious event first-hand. Talk about dealing your own company massive damage, eh?%Gallery-29660%[Via NeoGAF]
The great divide between EVE's players and developers
Once upon a time, there was a game about internet spaceships set in a vast galaxy, just waiting to be explored and conquered. It wasn't a huge game in terms of subscribers, in fact it was quite niche, but its small following was devoted. The size of the community allowed the developers to really interact with them and refine the game. The devs were approachable, open, and direct. In many respects, the players and developers were friends. All seemed well in the internet spaceships game, until the player base's numbers grew, and so did the collective din of their voices. The developers soon found they had to be careful about what they said to the players, in case they'd be accused of going back on their word somewhere down the line. At the same time, the game company grew to handle all of these new faces. As with most internet communities, the ever-growing numbers of players became more and more hostile, and the developers grew more and more silent...Then, a developer -- let's call him "t20" -- used his knowledge of the game to cheat a little. Some players received an unfair advantage over others because of this lapse of judgment, and it was revealed publicly. The players became enraged. The developers were embarrassed and apologetic. Many players left the game, or at least loudly professed that they would. Many perceived that the developers, seen as a whole, were untrustworthy. Given how bad this situation was, and seeing no real way to change these perceptions, the game's creators had to accept that this was how things were. The people who built up the game from nothing saw little recourse but to withdraw even further from the very community which was so vital to their success. Does our story end there?
Orange says Polish iPhone 3G customers weren't paid actors
Folks, be honest with us here -- did you really expect Orange and / or Apple to say anything other than this? Amidst reports that iPhone 3G line sitters at Polish Orange stores were actually paid to be there, the carrier has shot back in order to defend its dignity. In an e-mail reply to an Ad Age inquiry on the matter, a spokeswoman proclaimed that as "part of the excitement around the launch of the iPhone, some of [Orange's] team has been joining customers outside [of the] shops." She also noted that "sales were strong" and that Orange "was happy," though actual numbers were not revealed. So there you have it, now make of it what you will.[Image courtesy of AppleBlog]
TUAW Hands-on: Spore Origins for the iPhone
In the Electronic Arts booth here at E3, nestled in among the raucous noises of various first-person shooters, is a completely white room with a few cell phones on tables. This is the EA Mobile space, and it was here that we got to play Spore Origins, the iPhone version of Will Wright's sure-to-be masterpiece.Like the EA Mobile space, Spore Origins is pretty simple and clean, and stands out as a fairly calm experience among the racket of a lot of other iPhone games. Spore takes you through a civilization from ameoba to space travel, but Spore Origins sticks with just the ameoba stage. You play a creature of your own creation and float through the microbial ether, eating things that are smaller than you, and running away from things that are larger.Read on for TUAW's impressions of one of the most anticipated iPhone games, and why it might not be all we had hoped.
E308: BioWare says there is no KOTOR MMO (wink)
We just saw BioWare show off their new Dragon Age: Origins here at E3, and while that singleplayer game looks great (imagine a Mass Effect game set in the world of Baldur's Gate), we did spring the requisite massively multiplayer question on them for you. At the very end of the Q&A session with developer Dan Tudge after the demo, the PR rep told us there was just "time for one more question," and we threw it out there: "So, how's the Knights of the Old Republic MMO coming?"There was silence in the room for a moment. Tudge quietly said, "I... have no idea what you're talking about," and then everyone laughed as the PR rep nervously said, "Good answer." Tudge added, "You're asking me that in front of my boss?" And so we revised the question: Dragon Age has a very MMO-style design -- there's a minimap in the upper right, party portraits in the upper left, and a bar with icons for skills across the bottom. Does BioWare really want to make an MMO? "The interface looked like Baldur's Gate to me," said Tudge cooly. "The real question is, how much of the MMOs did Baldur's Gate influence?"Touché. But we left the press conference with a smile, a special secret that we'll share with you now. As much as Tudge was thrown off by the question, as much as the PR flack was aghast that we asked it, we did leave with this satisfactory piece of information: they didn't, in point of fact, deny. Did you enjoy this? Check out all of our E3 coverage as the week rolls forward!
Guitar Hero: On Tour promo video makes grown men cry
If you've been wondering just how you're going to play Guitar Hero on the DS, the answer is upon you. For the extreme in cringe-worthy videos, we present the Guitar Hero: On Tour promo, replete with some of the worst faux-rock music and singing your ears and eyes have ever been subjected to. If this doesn't make you want to impale yourself on the nearest sharp object, nothing will. We're not sure if they were going for irony here -- all we see is fail... oh, and the game looks pretty impossible to play too. Video after the break.[Via Digg]
Former GameSpot reviewer sheds light on more PR hijinx
In an interview with former GameSpot reviewer, Alex Navarro, MTV Multiplayer Blog was able to extract a telling tale from the newly appointed community team member at Harmonix regarding the oil-to-water relationship public relations practitioners have with the press.When tasked to review an unnamed Wii launch title, Navarro was sent a note along with his copy of the game--which he provided as evidence to Steven Totilo.The note read: If the review is 9.0 or higher you can post immediately. Lower than 9.0, could you please hold until launch day, November 19th? Thanks."And that's not the first time I got something like that," Navarro told MTV. Navarro, who left GameSpot after the public and controversial firing of then-reviews editor Jeff Gerstmann, said GameSpot ran their review for this game based on a copy bought in a store and they panned it for what it was.
Sprint and Samsung intro new XOHM PR, no actual service in sight
In a press release today, Sprint and Samsung "declared" that mobile WiMAX technology is "now ready for commercial service." Sounds exciting right? Well, it's kind of like saying that a car is "ready to drive" -- you still can't do much without the keys and a road. Since Sprint has seen recent delays, litigation, and various other forms of badness, this does kind of come off as an empty PR move. Nevertheless, they want to let everyone know that XOHM has "met Sprint's rigorous commercial acceptance criteria including overall performance, handoff performance and handoff delay." Honestly, we hope it gets off the ground soon -- we've got a pile of WiMAX N810's here we need to fire up.
Sony places twice in list of business blunders
Given the PS3's precipitous fall from presumed console war winner to a seemingly perpetual runner-up status in domestic and foreign sales, we could probably fill a list of 101 dumb business moments using Sony alone. While Fortune's list of 101 dumb business moments of 2007 isn't so narrowly focused, Sony still manages to show up twice for two separate PR blunders.Fortune gives the 61st position on the list to Sony's over-the-top God of War II launch party and the furor it drew from animal rights groups. Never mind that the reality of the event was much tamer than the media sensationalism -- in public relations, perception quickly becomes reality (In fact, even now Fortune repeats the Sony-denied claim that journalists were invited to "reach inside the still-warm carcass of a freshly slaughtered goat to eat offal from its stomach.")Trailing right behind at No. 63 on the list is the Church of England's vocal objections to the use of Manchester Cathedral in Sony's Resistance: Fall of Man. Again, it doesn't really matter that Sony apologized twice or that the cathedral's use wasn't any worse than that seen in popular movies. Once the story is out there, the PR damage is hard to undo. Dumb, but true.[Via GamesIndustry.biz]
Nintendo denies PR-ing Wii shortages
When two identically worded stories regarding Wii shortages popped up on the internets yesterday, suspicious types dared to suggest that Nintendo's PR department may have had a hand in cynically milking the Wii drought.The articles in question, located here and here, appeared on the sites of two UK newspapers, national tabloid The Sun and London daily The Evening Standard. Different titles aside, both are indeed exactly the same. So, what's going on? Ninty explained all in an email to the chaps at Maxconsole, which y'all can find after the break. We like to think that the grammatical error early on is simply down to Nintendo being so damn mad that it punched out its response while in a blind, frothy fit of rage.
Wii Ware specifics unrevealed
The Wii Ware file size cap discussed by IGN is inaccurate, according to a statement made to Eurogamer by Nintendo. The Nintendo spokesperson chose not to offer details, but provided much less clearly-defined file size rules: "I can confirm as we originally said at the announcement of the Wii Ware service earlier in the year that Wii Ware games will come in a range of sizes but we will encourage smaller, more compact games for the service." Does "a range of sizes" mean "up to 40 MB?" Probably, just as "encourage" is likely to mean "enforce." Nintendo also motivated the one-title-per-month limit, and put a rough time limit on it. The limit is in place during the launch window, and will allow Nintendo to "address potential volume issues."
Kaplan hits the road, Jack
Following in the footsteps of George Harrison, Nintendo's top PR person (and the apple of Matt C's eye) Perrin Kaplan has decided to call it quits with Nintendo. She didn't state any reason why she was departing in her correspondence with Reuters, but we're sure she just doesn't want to relocate. Leaving her home of 15 years to follow her job to a new city just probably isn't a life choice she's comfortable with.Oh well, at least she'll have Matt to help her through the tough times when she departs at the end of the year.
Chibi-Robo: PR Stunt Patrol
Nintendo has announced another out-of-the-box promotional effort for Chibi-Robo: Park Patrol, this time focusing on the environmental theme. The game is about improving parks, and what improves outdoor areas more than a nice tree? To that end, Nintendo will send out 500 trees to a random selection of Chibi-Robo registrants who sign up between now and November 9th. The saplings will be mailed out just in time for America Recycles Day, which is apparently a real thing. We wonder if they're the same kind of trees that were pulped for the Chibi-Robo bookmarks.Cynics may wonder why, if Nintendo is so concerned about the environment, they're associating this game with ginormous Earth-killer Wal-Mart. Those of you with advanced degrees in cynicism may be thinking that these shows of environmentalism may be an effort to offset the association with Wal-Mart. Whatever the reason, seeing a big company like Nintendo do anything environmentally conscious at all is nice. Check the press release after the break for a little more information about Nintendo's green practices.
Sony unveils hardware marketing boss Scott Steinberg [Updated]
Update: Sony has written to clarify that Steinberg is not taking over Karraker's PR duties. He is, instead, handling marketing for Sony's hardware. We're sorry about the miscommunication.When Sony's Dave Karraker left the company for the greener, more distilled pastures of vodka marketing, the company was temporarily left without a mouthpiece for PlayStation 3 and PSP issues. That gap has now been filled by Scott A. Steinberg. Steinberg seems to have the right sort of resume for the job, after working with Sega during the Genesis days. Since then, he's worked with Crystal Dynamics, Eidos and at the (legitimate, but less cool) Napster. He'll take over as Vice President of Product Marketing for SCEA on October 1. Though not quite the maelstrom that Karraker walked into, we doubt Steinberg's in for anything close to a cakewalk. That said, this is a man who probably, at some point, had to justify the existence of the 32X ("The polygons are gouraud shaded!"), so it's not exactly his first time at the rodeo.
PR director Dave Karraker leaving Sony
Dave Karraker, Sr. Director of Corporate Communications for Sony Computer Entertainment America, has announced that he'll be leaving the company on Friday to take a position with Skyy Spirits. In an email to Joystiq and other media outlets, Karraker wrote, "I imagine you media sleuths will be unearthing this news soon, so I wanted to send you a personal email to let you know I have made the very difficult decision to leave Sony. I am saddened to leave such a great group of people, but I have been presented a global opportunity near my home in an industry where I have previous experience that I feel I must pursue."Karraker has been our go-to guy on Sony stuff since last September. Entering into some less than optimal circumstances, he's always managed to answer our questions while sailing the previously iceberg-bound Sony PR ship to calmer waters. We'll miss you, Dave.
