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Nokia dropping phone prices, going in for the kill
Nokia's doing far better than rivals like Sony Ericsson and Motorola, but it's not going to let up while it's ahead -- the cellphone maker is reportedly cutting prices across the board in order to increase pressure on the competition. The biggest cuts are on the 5310/ 5610 music phones and the 8GB N81, but most other handsets have seen price decreases of up to 10 percent as well. The move is something of a surprise, with one analyst calling it a "Crazy Ivan," which is probably the first time The Hunt For Red October has ever been employed to describe the actions of a multinational corporation. So, Espoo -- does this mean the Tube is going to be crazy cheap, or what?[Via Phone Scoop]
European Xbox 360 price cuts officially official
Yeah, we had plenty of advance notice, but it looks like those European Xbox 360 price cuts are now the real deal. The 360 Arcade is now just €199.99 / £159.99, while the Premium drops €80 / £50 to €269.99 / £199.99 and the Elite comes down €80 / £40 to €369.99 / £259.99. That means the Arcade is now half the price of the 40GB PS3 in the EU -- not necessarily a great 1:1 comparison, but something tells us it's going to look awfully convincing on store shelves.
360 gets Euro price drop this Friday
We brought you rumors of it last week, but now it's been confirmed by Microsoft that the Xbox 360 will be receiving across-the-board price cuts this Friday, making the Arcade version of the console cheaper than the Wii. Straight from Major Nelson (along with our own exchanges into U.S. dollars) here's how it shakes out: Xbox 360 Arcade – was €269.99 / £199.99 ($414) now €199.99 / £159.99 ($307) Xbox 360 Pro - was: €349.99 / £249.99 ($536) now: €269.99 / £199.99 ($414) Xbox 360 Elite - was: €449.99 / £299.99 ($691) now: €369.99 / £259.99 ($566) If you'd like to see how that compares industry-wide, the Wii will cost you € 234 ($356) on Amazon's UK site, while the 40GB PS3 is €370 ($563). Now we'd like to hear from our European friends: If you haven't bought a 360, is this enough to motivate you to do it?
Euro Xbox 360 price cuts landing Monday says paper
Remember that Xbox 360 price cut we mentioned a few days ago? Well it appears that the Financial Times Germany is reporting that this Monday, Microsoft will trim the fat from the Arcade and Pro consoles, shaving €80 and €50 off the price tag, respectively. Of course, right now this is still unconfirmed by the boys in Redmond (or in any other official location), though the buzz in the community does seem to suggest that these cuts are coming. Hopefully if these become a reality, the company will break something off for folks on these shores as well -- we need all the help we can get right now.Update: See that photo above? it looks like that price cut really is happening. Good news for you, Europe.Update 2: Amazon UK has jumped on board too.[Via I4U News; Image via Xbox 360 Fanboy]
Rumor: Xbox 360 to get 50 Euro price cut March 14
Possible good news for our European friends this morning, as Tech Radar is reporting that Xbox 360s will be getting an across-the-board 50 Euro price cut on every SKU on March 14. Their information, while not confirmed by Microsoft, reportedly comes from "numerous well-placed games industry sources," and has been corroborated with European retailers.That would bring the price of a 360 to € 250 ($380) and the Arcade pack to around €197 ($300). As a basis for comparison, the Wii is available for around € 234 ($356) on Amazon's UK site, while the 40GB PS3 comes in at €370 ($563). While not necessarily a great sign for how the 360's faring across the pond, it's at least good news for our European friends who've still yet to see what the whole Halo 3 craze is about. We'll let you know if we hear anything more definite.
Strong PS3 sales might mean more consistent price level
Now that the latest PS3 price drop has finally kick-started the system's position in the sales race, Sony seems to have come to the logical conclusion that further price drops probably aren't an immediate necessity.Talking to Reuters, SCEA VP of Marketing Scott Steinberg said Sony was surprised to see a rough parity between sales of the $500 and $400 PS3 models since the November price drops. According the Steinberg, that suggests "the hard-core gamer is not afraid to throw another $100 at the PlayStation 3," and that the pricing pressure many analysts predicted has not materialized. While Steinberg said the company was "studying what this means for the potential roadmap for the year," the clear implication seems to be that the company is happy with the system's current pricing ... at least for the time beingSteinberg also seems bullish on the PS3's future in light of the success of Blu-ray in the HD movie format wars. "The year of the PlayStation 3 started in fall 2007," he said. "I think it will be an extended year, we are feeling positive momentum."
Toshiba planning to undercut Blu-ray, snip MSRP of HD DVD titles
In case you haven't had enough of the coaxing carousel, a recent writeup by David Kaplan lays out Toshiba's plan to hack a few dollars off of the MSRP of HD DVD titles, presumably in an attempt to persuade Warner to not go Blu-ray-only. Reportedly, the outfit is getting set to lower the retail price of each disc to $31.74, which is currently around $2.00 less than Blu-ray's suggested price. 'Course, it remains to be seen what difference such a minor change will actually make -- after all, when is the last time you were forced to pay retail for an HD DVD / Blu-ray disc? That being said, we certainly won't complain if Tosh wants to start up a price war.[Image courtesy of BigPictureBigSound]
Samsung's BD-P1400 Blu-ray player dips to $270
Whoa, Nelly! Just three days after we saw Samsung's BD-P1400 crack the $300 barrier, the unit is now down below $270 at Amazon. More specifically, it can be had right now for $269.98, which certainly brings it a lot closer to the price range currently dominated by HD DVD. The only question now is: how much lower will it go (and when)? [Thanks, Adam]
PS3 price-cut coming October 12th?
Well folks, it looks like the funky, PS3 price-drop happenings you've been hearing about lately may very well be dropping all over the place. Apparently, hot on the heels of a new filing with the FCC, and various rumors concerning an approaching $399 console, Sony (which has heretofore denied the chatter) has announced a "Big Bang" press conference to take place on October 12th, where many believe they will intro a new, lower priced 40GB console. With nothing big slated for the holiday season yet, and Xbox 360 price-cuts and bundles being bandied about, it makes sense that Sony would come out swinging before holiday shoppers hit the stores. It's truly a good time to be a buyer.Read -- PlayStation 3 getting holiday makeover: $399 PS3 rumor has legsRead -- Rumor: Sony has 'big bang' announcement Oct. 12
Intel adds chips, cuts prices, kills lines
Making room for all that new speed can be difficult... just ask Intel. The chipmaker has been doing some reshuffling as of late, leaving some space in its lineup for the new Penryn CPUs we're all foaming at the mouth over. First off, Intel has added the mobile-based Core 2 Extreme X7900, plus the desktop-destined, 2.6GHz Core 2 Duo T7800 and 2GHz T7250. The company has also announced its first Core 2 Solo processors, the 1.2GHz U2200 and the 1.06GHz U2100, as well as a few new Celeron M chips, in the form of the 2GHz 550 and the 1.72GHz 530. Other odds and ends showed up, like the new ULV Celeron M 523, and the dual core, 2GHz Pentium E2180. The company also cut prices on a number of existing processors by up to 40-percent, which will either make you really happy, or really sad (depending on whether or not you bought anything). Additionally, Intel announced end-of-life news for a whole batch of CPUs, including all of the Core Solo and Duo chips, with ordering availability expected to end sometime around the 31st of December. Hit the links for all the detailed nastiness.[Thanks, Jorge]Read -- Intel chops mobile CPU prices, intros Core 2 Solo lineRead -- Intel cans first-gen Core chips
Competitors pricing not caving to iPhone emergence
Considering that Verizon went way out of its way to get noticed on iDay, it follows logic to think that it, along with a handful of other rivals, would at least consider slashing prices temporarily in order to redirect attention from the oft-hyped iPhone. Interestingly, none of that actually proved true, as Verizon went so far as to raise the prices of a number of handsets, while neither T-Mobile nor Sprint introduced any huge discounts in order to garner attention. Reportedly, AT&T was the carrier that implemented the most price cuts, as the Pearl, KRZR, and N75 all saw lower prices surrounding the iPhone launch. Of course, it could be that competing carriers simply succumbed to the fact that those eying an iPhone weren't likely to be tempted by anything else, and for all intensive purposes, they'd be absolutely correct.
Sony's 80GB PS3 to include SIXAXIS with rumble?
It's all coming so fast. No sooner does Sony fess up to August price cuts than we start hearing tell of a response from the 360 camp, and now it sounds like Sony has even more goodies for the PS3 faithful. First off is a Circuit City memo that got forwarded to us showing those price cuts indeed happening today. It'll get advertised next week, but if those shelf jockeys are doing their jobs, you should supposedly be able to walk into a Circuit City right this minute and walk out with a brand new 60GB PS3 for $499. To add further drama to the situation, people are taking clues from the 80GB PS3 box as proof of the inclusion of a "Rumblaxis" (fancy new word courtesy of PS3 Fanboy) controller being included with the new system that's set to launch in August. People are conjecturing the red light on the Home button is a clue to such rumble functionality, and eagle-eyed readers have also noted that the "Contents" section of the box has more text describing the SIXAXIS item than can be found on the 60GB box. To be honest, we're not spotting the difference, but feel free to make up your own mind with the links provided below. Check out the Circuit City memo after the break.[Thanks, Vagrant Pistol]Read - Red light Rumblaxis theory [Via PS3 Fanboy]Read - Contents flap Rumblaxis theory [Thanks, Jeremy]Read - Original box photos
SanDisk unveils 8GB, expandable Sansa e280
SanDisk is making its latest push against Apple's venerable iPod nano, and unlike the sour grapes iDon't campaign, this one has definite potential to knock a few precious percentage points off of Cupertino's still-overwhelming market share. Besides officially unveiling the 8GB Sansa e280 that we'd seen coming for awhile, the Milipitas-based company also announced price drops on the entire e200 lineup of players, bringing the 6GB e270 down to $220, the 4GB e260 to $180, and the 2GB e250 to just $140. As with other members of the Sansa family, the e280 also includes a microSD slot for jacking total memory up 10GB -- meaning that even if Apple can get an 8GB nano out the door by the holiday season, SanDisk will still hold the title of "most capacious flash-based DAP." The other value-added features that have helped SanDisk quickly acquire its number two position in the marketplace are also still present: you're getting video playback capability (using a proprietary converter, granted), an FM tuner with "on-the-fly" recording, a user-replaceable 20-hour lithium ion battery, embedded voice recorder, and support for MP3, WMA, and PlaysForSure tracks. All this functionality will set you back just $250, so unless you've already got thousands of FairPlay songs sitting on your hard drive (and don't feel like stripping the DRM), the Sansa e280 looks like an awfully strong contender from where we're standing.
PSP to see $50 price cut, sez analyst
With Nintendo's DS and DS Lite clearly showing the most momentum in the portable gaming space (who knew that a dedicated product could trump one with more bells and whistles?), word on the the street is that Sony is expected to drop the PSP's retail price down to $150. American Technology Research's P.J. McNealy feels that a slew of popular games such as Brain Age and New Super Mario Brothers have given the DS a much-needed boost in popularity, while the multimedia-centric PSP hasn't had a real hit since the last Grand Theft Auto title. Combined with the fact that the UMD is all but dead, McNealy believes that Sony's gotta do something to reinvigorate interest in its portable device, and a price cut seems like the best way to woo potential DS purchasers away. At $150, the newly-priced PSP wouldn't be that much more expensive than Nintendo's offering, and the company's recent push to offer movies on MemorySticks might be just the differentiating factor that would convince consumers to choose feature sets over games. Still, with its innovative input system and non-traditional titles, the DS would seem to appeal to a larger potential audience than the PSP, so even a price drop might not be enough to turn things around for Sony.[Thanks, Scott]
Xbox exec sez "surprises" in store for Q4
For the purposes of this post, we've going to ignore Microsoft exec Richard Teversham's recent dismissals of the Wii as a glorified GameCube and the PS3 as overpriced, and instead concentrate on his area of expertise: future plans for the Xbox 360. In an interview with entertainment site MCV, Teversham revealed that Redmond has "a number of surprises up our sleeve" in regards to the Xbox division's Q4 strategies, and that they involve "having a variety of pricing on games [and] a variety of pricing on console offers." Since the marketing manager reiterated previous denials of an impending 360 price cut, we have to wonder what exactly he was referring to by that statement on console pricing. The one possibility that springs immediately to mind? Why, bundled HD DVD drives, of course. If Redmond is in fact able to offer 360 bundles with HD optical drives at the same or slightly higher prices than current packages go for, it would certainly take some of the focus off Nintendo and Sony during their respective console launches. On the other hand, he could simply mean that the current bundles will receive an extra game or accessory or something -- which, combined with his slams on the competition, wouldn't really make for an effective marketing strategy at all.[Via Joystiq]
Microsoft planning Xbox 360 price cuts?
As the PlayStation 3 launch approaches, rumors of an Xbox 360 price cut are once again making the rounds -- but as usual, Team Microsoft is telling us not to get our hopes up. DigiTimes recently reported that a source at an unnamed Taiwanese OEM manufacturer is claiming Redmond has successfully negotiated lower production cost of between 15% and 20% on the 360, thanks to a combination of ramped-up production volume, falling component costs, and decreasing defect rates. While it's likely that Microsoft is aggressively seeking a lower per-unit cost on the consoles -- after all, it's supposedly losing over $100 on each box -- it's completely unclear as the whether these savings will be passed along to the consumer or kept in-house in an attempt to shore up losses on the hardware side of the equation. Since the PS3 will already be pricier than the 360 at launch, it seems that Microsoft certainly doesn't need to implement price cuts to stay competitive -- making the denials all that more plausible -- but then again, announcing price changes too early might hurt short-term sales, making the denials somewhat suspect. In the end, it seems like this could go either way, so if you're looking to save a few bucks, there's still only one surefire way to do so.[Via GamesIndustry.biz]
