Product names

11.11.11
Editorial: The problem with bad product names and what we can learn from it
11.11.11

Editorial: The problem with bad product names and what we can learn from it

Product names generally fall into one of four different categories: good, safe, meaningless and ba...

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06.14.10
Xbox 360 naming guide: the new Xbox 360 vs. the Xbox 360 Original
06.14.10

Xbox 360 naming guide: the new Xbox 360 vs. the Xbox 360 Original

It wasn't totally clear during Microsoft's E3 keynote, but the new Xbox has brought some name chang...

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01.11.08
CES 2008 product names: Best of the worst
01.11.08

CES 2008 product names: Best of the worst

Perhaps they lacked a crackshot marketing team, the URL they wanted was camped by someone unreasonab...

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