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Nexon's new western targeted MMOG Sugar Rush in closed beta
Nexon America's Min Kim dropped a hint in late May that an upcoming MMO title was in development in their Vancouver studio. The big secret is Sugar Rush, a new casual based MMO romp and stomp with coin collection mixed into the fray. It is the first MMOG from that studio that is intended specifically for North American audiences. While Sugar Rush is free to play, it will sustain development costs via a microtransaction model "item mall" similar to many other free to play MMOs. The game is currently in closed beta and Nexon America is not accepting applications at this time, but we hear it may launch in the very near future. The development team working on Sugar Rush is based in Vancouver, Canada and includes former Electronic Arts Worldwide Studios Group vice president and creative director Steve Rechtschaffner, as well as studio Klei Entertainment. Headed by Jamie Cheng, Klei Entertainment previously developed and published Eets, a 2D puzzle game for PCs which was later revamped for Xbox 360's Xbox Live Arcade.It will be interesting to see how Sugar Rush does in North America. MapleStory is unquestionably highly successful. It put Nexon on the global radar and shocked the naysayers when MapleStory earned 29 million dollars in revenue -- not bad for a free to play MMOG! The whole western and eastern MMOG market juxtaposition is fascinating; many have shunned a lot of eastern games in discussing the western market and vice-versa. A video from the closed beta showcasing game play is after the jump. Let us know what you think.
World of Kung Fu announces new daily events
World of Kung Fu is the radical 3d martial arts MMORPG that utilizes Chinese mythology and themes for its setting. The game is free to play, and uses a micro-transactions to sustain development costs. It's important to stress that goods purchased in the "item mall" are not required to complete any quests or objectives in the game. New players also receive three "novice cards" that can be traded for in game items or cash including the following: Earth temple, which grants instant travel to any city already visited. Lion Toy, which will resurrect your character. And the Tai Yi Pill, which grants full healing. To keep player s busy over the summer VestGame Entertainment has announced regularly scheduled events, which World of Warcraft players would recognize as daily quests. However, the daily events in World of Kung Fu aren't just your run of the mill fair, one is a trivial pursuit type of challenge. Quests are given out by Town Crier in the city of Liuhe and their rewards will range from experience, cash, and even rare items. Hey, it's free, and worth checking out if you are struggling to find something to play this summer.
One gamer's descent into powerleveling
At the end of last year, the Australian version of gaming blog Kotaku put up a series on the lengths to which one gamer went to experience World of Warcraft. He had already made the decision to quit the game, and decided to give it one last go via a power-leveled character. The series details the research put into the decision, and chronicles his experiences as he watches his new avatar ascend the ranks from the sidelines.What's especially interesting is his final conclusion about the whole experience. When all is said and done, the anonymous author walks away from his powerleveled character barely having made it through his mid-60s. There might be a life lesson in the whole thing, and the series is well worth considering if you've ever considered such a service.
Peering Inside: A cautionary tale
Meet Jay. Jay started in Second Life in April this year and was interested and involved enough to get himself some Linden Dollars via a currency exchange. A lot of Linden Dollars. Unfortunately, Jay is now out-of-pocket by US$110, and is being told conflicting stories.
Earthrise game mechanics confirmed in Masthead Studios dev chat
The creators of the sci-fi MMO Earthrise have been very active in recent months -- granting a number of interviews, releasing monthly newsletters, and participating in dev chats. Stratics recently hosted the third Earthrise 'House of Commons' dev chat, with three members of the Masthead Studios team.The Masthead Studios devs that took part were Atanas Atanasov (CEO of Masthead Studios), Apostol Apostolov (Lead Game Designer), and Moll (Community Manager). Their discussion ranged from the professions available to players to the extensive crafting system in the game. Read on after the jump for details straight from the devs about what we can expect from Earthrise.
The Agency under the scope, RMT not a part
Genres are a sticky thing when it comes to gaming. On the one hand, they help us categorize and succinctly describe a hitherto unknown game. Simply referring to a game as an MMO, for instance, instantly conjures up a number of elements like a persistent world, large sharded player base, and character progression. While that sort of pigeon-holing is effective for most games out there, occasionally a game comes along that really defies our best efforts at categorization. In this blogger's mind, The Agency is a perfect example of that.In a recent preview of the game, we're treated to details of the ways in which The Agency is both more than and less than a traditional MMO. A lot of the usual elements like persistence and character progression are there, but they're twisted in interesting new ways. None of this is especially new information per say (we spoke with the lead designer ourselves not long ago), but it's another new perspective on the game, and we can't help but gobble it up. Also out of the Eurogamer camp is a reiteration of the point made last month at ION that The Agency will not be using an RMT system for weapons, operatives, or anything else that would give one player an edge on another, which we're happy to see as well.
Jae Hwan Kim on Exteel
Exteel is already six months into launch, and it stays kind of quiet not often talked about in MMOG circles. If you haven't heard about this one it's a free-to-play MMOG where players can take up giant robots and smash each other into bits like retro-rats. Several Massively readers even gave it the thumbs up in our launch post. As for recent news we covered the Trooper recently, and the new Last Stand battle mode that interjects a PvE element into the game. The latest information comes from Jae Hwan Kim, Exteel US Producer, in this interview with WarCry.A genuine concern exists regarding Exteel's well being and sustainability because the game is an Eastern esque MMOG supported by micro transactions. There is a lot more room for failure in the Western market for this type of MMOG. According to Kim, Exteel is doing great and broke a concurrency record last week which is always good news for any MMOG. Also in the interview Kim talks about a few new features coming soon such as the new Clan battle mode, NCcoin versus in-game credits, along with his quick thoughts on game balance. Be sure to check out the official Exteel website where you can download the relatively small client.
Opinion: pay more money to experience less game
Think about this a moment: people are actually paying money to experience less of their games. Every day. Probably all day. These are often games that they've already purchased and, in effect, pay someone else to play for them. The existence of RMT and power-leveling services isn't exactly breaking news, but it makes these aspects of MMOs no less bizarre a notion. The thriving business built upon such tenets of how online games should operate is a matter of some concern to Jesse Henning, a writer at GameCyte. Despite the can of worms it can be,"from a business standpoint, subsidizing RMT is a fantastic move," Henning writes. If players will buy items and currency outside of the system anyway, what company wouldn't prefer that cash to enter their own pockets? "From a design standpoint, however, RMT is a treacherous path to walk," Henning cautions, and goes on to look at the pitfalls of game design that incorporates RMT. Conversely, the writer then discusses the level-disparity design problem in World of Warcraft and how it actually encourages players to buy gold and use power-leveling services. Henning also looks at how the ancillary services operating within and around a world pull in more revenue than the world operation itself, citing Raph Koster on the issue as well. Have a look at the piece at GameCyte, which discusses how RMT affects console gaming as well as MMOs, and just how inescapable it really is.
Massively interviews Jon Van Caneghem about the SCI FI Channel MMO
Trion World Network is quite a company -- without releasing a single game, they've put together millions of dollars in venture capital and compiled a staff list that's got team members from across the history of MMO games, from EverQuest and Ultima Online to World of Warcraft and City of Heroes.This week, they sent waves through the MMO community by announcing that not only were they working on a fantasy MMO to be helmed by Jon Van Caneghem (original creator of the Might and Magic series of RPG strategy games and co-founder of the company along with Lars Buttler), but that they were forming a groundbreaking partnership with the SCI FI Channel to develop and publish and MMO to live alongside a television show. Finally, we had a small glimpse of just what Trion, with all of their money and experience, were up to.To find out more, Massively sat down with Van Caneghem (a busy man since the news dropped on Monday) to chat about both the fantasy MMO and the SCI FI project, and what Trion's been working on since they formed. Van Caneghem told us why Trion wants to make a different kind of MMO, and how they'll balance an online game with a television series from the network that's running Battlestar Galactica. The interview starts right after you click the link below.
Square/Enix's anti-RMT task force reports in
Once again the crack team at Square/Enix dedicated to hunting down and eradicating the gold farmer has reported in. Final Fantasy XI has a particularly troublesome RMT problem, making communication to the playerbase on the issue critical. Recent reports have focused on strong initiatives with targeted crackdowns and mass bannings.This latest post to the official FFXI site is really more of a status update, keeping players abreast of the most recent areas of concern. For example, the ever-present problem of hacked accounts and stolen items has been on the task force's mind for some time now. Thanks to recent changes, re-obtaining items should be a much faster process. As for particular activities, they're keeping a close watch on fish farming, the abusive hunting of Notorious Monsters, and "enhanced character movement" exploits; ie: speedhacking. The update also takes note of a few questions that have been directed to the team of late; full details are available on the site.
MapleStory reaps over $29 million in U.S. virtual item sales
2007 proved to be a good year for Nexon in the United States, particularly with its free-to-play MapleStory. The Wall Street Journal (subscription required) reports that the although the game has 85 million users worldwide, only 5.9 million of them are U.S. players. Given the relatively small percentage of its player base located in the United States, it's surprising that MapleStory made an absolute killing on in-world transactions in 2007; the WSJ reports that 'Nexon's U.S. revenue last year more than tripled to $29.3 million from $8.5 million the prior year.'Jeremy Liew provides some additional commentary on the Nexon windfall over at Lightspeed: "With $30m in US sales and 6m US registered users, assuming a 20% "active player" rate and 10% "buyer rate", that implies an ARPU of $20/mth which sounds about right and is consistent with number we've seen from games in Asia. It sounds like the US will be following very similar models of virtual goods monetization that we've seen in Asia." It's interesting that the predominantly Asian business model of legitimized RMT is already gaining some degree of acceptance in the United States, albeit a slow acceptance. Via PlayNoEvil
Buy this box for $60 or go to hell
"Buy this box for $60 or go to hell, I don't want your money." That's the message on the tunnel vision of boxed game sales that Alex St. John, CEO of WildTangent, is trying to get across to the gaming industry. The dominant business model in PC gaming largely ignores the possibilities of in-game transactions and ad-sponsored gameplay. St. John spoke on the need to pursue new gaming revenue models at the recent ION Game Conference in Seattle and more recently, at the 6th annual Wedbush Morgan Securities Management Access Conference in New York City. Gamasutra followed St. John at both events, where the WildTangent CEO raised some eyebrows when he asserted,"In a few years any business not making money from ads is leaving half their money on the table."According to St. John, the industry fixation on boxed sales will be the downfall of a number of companies that fail to change their business models and embrace in-game or in-world revenue streams. "There's a wide open opportunity here. Anybody can get into this, and everything the traditional publishers and game companies know about doing business will ensure their failure," he stated at ION.
The World of Warcraft bot-killer exploit
Tired of gold spammers clogging up the bank square in Stormwind? Lots of other World of Warcraft players feel the same way and have (apparently) found a way to deal with this issue firsthand. The site TechnoLlama notes a technique where Shamans can kill off the Level 1 goldspammer bots, despite being a part of the same faction. By logging off just a moment before their Fire Nova totem detonates, it essentially turns the explosive device into an unaligned item. When it goes off, it does damage to everyone around it regardless of faction. Even a level 70 totem doesn't do that much to your average player. The damage done is more than enough to kill a level 1 spambot, though. All of this is outlined in a post to the official WoW forums. It's (of course) been deleted, but it can be viewed in whole via Google cache. This unique post and discussion was highlighted by the commentary site Terra Nova. Commenter Greg Lastowka notes that this is a unique response from a fed-up player community. He ties it back to a previous discussion on the site about appropriate levels of RMT control.What do you think? Should players be allowed to "take the law into their own hands" when it comes to gold spammers?
Virtual items trader receives Red Herring award
Red Herring has named Live Gamer, a virtual items trading company, as one of the top 100 privately held companies in North America in 2008. The annual Red Herring 100 North America Awards are given to companies identified as the most promising tech startups. Love it or hate it, RMT is not going away. The virtual trading economy, which includes avatars, items and in-game currencies, is estimated to be a market worth more than USD 1.8 billion. Much of this trading takes place on the black market, exposing buyers and sellers alike to potential fraud. Live Gamer aims to remove the sketchiness from virtual item trades, enabling secure player-to-player trading while taking business away from some of the banes of the MMO world: virtual item thieves.
Game developer sued for virtual losses
Shanda, operator and developer of several popular online games in China, is being sued by a gamer for RMB 100,000 (USD 14,300) in losses resulting from technical issues in Legend of Mir 2. The plaintiff, named Wen, claims to have spent roughly RMB 200,000 (USD 28,600) on virtual items in the game. Wen filed the lawsuit in Shanghai, following the disappearance of more than 30 of those virtual items over the course of a year.Shanda is no stranger to controversy, or to the legal system of China. An assistant manager at Shanda received a five-year prison sentence in 2007, following the discovery that he and two conspirators established an illegal trade in virtual items in 2004 and 2005. The trio netted a cool RMB 2 million (USD 286,000) in just 14 months. Although the lawsuit presents little in the way of financial distress to Shanda and there is no way of knowing if the company was negligent at all in respect to Wen's grievance, this is yet another incident of negative publicity related to Legend of Mir 2.
South Korean judge defends RMT
In the MMO business, RMT is frequently treated as a dirty word. Though some companies are trying to embrace the trend with home-grown or acquired RMT designs, these efforts appear to be thinly-veiled attempts to curtail an undesirable black market by simply internalizing and controlling it. In an interesting (though somewhat old) paper on the Social Science Research Network, South Korean Judge Ung-gi Yoon argues that despite court cases in his country ruling to the contrary, the trading of virtual property is a practice that should be allowed under the existing law. While developers maintain a legal grasp on the IP rights that govern the ownership of in-game items and currency, Yoon argues that the very existence of trading within the game grants players a tacit right to exchange in-game items. And moreover, since what is being traded is really the right to use certain items earned in-game, the ability to transfer this right via RMT can be inferred without much controversy.The paper is thorough examination of the South Korean perspective on the topic, and deconstructs some oft-held misconceptions about the legality of certain clauses in MMO terms of service. It's a good read.
Hardcore gamer builds Chinese empire
In the months leading up to the Summer Olympics in Beijing, with world events being what they are, it's not often that foreigners residing in the mainland turn to China Daily's English pages for the news. This little gem is an exception, however. When you picture the man who's fast becoming a leading light in China's expanding online gaming industry, who do you see? Maybe you picture a slick twenty-something entrepreneur from Hong Kong, decked out in a $5000 suit and shuffling between calls on a few wafer-thin cell phones. Or do you envision a middle-aged bureaucrat turned businessman from Beijing, using his network of connections and riding the tide of interest in online games? Stereotypes aside, no matter how you picture Shi Yuzhu, that aforementioned 'leading light,' you're probably wrong. The 46-year-old CEO of Giant Interactive (NYSE: GA) is more outwardly eccentric than most would guess. Shi, who prefers tracksuits over 3-piece-suits, is reportedly the first CEO ever to ring the NYSE bell in anything but formal attire... much less athletic wear.
SOE's The Agency and Free Realms will offer RMT services
Gamasutra carries word that Sony Online Entertainment has announced their intentions to offer RMT services for both Free Realms and The Agency when they're released. These services will be offered through the third party company Live Gamer, likely in a similar arrangement to the company's current model on the EverQuest 2 title. This news comes just a day after the announcement that Live Gamer will be working with Petrogryph Games on their upcoming free to play MMO. Both The Agency and Free Realms have been recognized as possible RMT/Free to play titles since they were announced by SOE last year. The Agency will feature a card-based system which puts human assets at the players fingertips. Called Operatives, this living loot will most likely be tradeable via Live Gamer's managed RMT service. Similarly, Free Realms will offer purchasing options to players in the form of outfits, pets, and special items. Tradeable items might include collection compontents. Tentative plans also call for Free Realms to offer 'event tickets' to free players that would allow them to participate in subscriber-only services. The full release is after the break. Stay with us for future coverage of this announcement, as we've contacted both SOE and Live Gamer for comment.
Two WoW gold farmers arrested in China
Unfair revenue distribution is a concern in many economies. In China's, however, it is a crime. Two gold-farmers, Li and Zhang, were arrested by Chengdu's Shuangliu county authorities after Li ratted on his partner Zhang. Li and Zhang had gone into business last August, and with 20 employees had raked in around 1.6 million Renminbi (????) -- that's getting towards a quarter of a million US Dollars. That's not bad for what amounts to seven months of gold and item trading on World of Warcraft, now is it? With China cracking down on assorted online gaming activities that are either too intrusive, or have destabilizing economic effects, we don't think either Zhang or Li will get off lightly. Why, we wonder, did Li turn Zhang in? There's got to be a good story behind that. [via PlayNoEvil]
Bounty Bay opens a free-to-play server
High seas sailing Bounty Bay Online just recently began releasing their client free of charge, and dropped a brand new island into the Atlantic. Developer Frogster is still changing things up, with the announcement that they're opening a brand new free-to-play server for the game. Despite the free client, the older servers require a subscription fee, and have no microtransaction component. This new game shard, named the "Mary Read", will require no regular fee and offers players several unique items via an in-game item store.The store charges 3 cents and upwards for a variety of items, including potions, figureheads, and treasure maps. Players can buy points, which they can then exchange for in-game items. They are also selling items that will boost your level and character power, allowing you to purchase your way to a level of power comparable with your friends. BBO players on the older "William Blight" server should remain unaffected by this new game addition; items bought in the store are only available on Mary Read.
