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IGE founders settlement in doubt, Judge asks WTF
District Court Judge Manuel Real has ordered IGE's Debonneville and Pierce to a status conference at 10AM US Pacific time tomorrow morning (Friday, 25 April). As you may recall, Debonneville and Pierce were settling and had until 14 April to finalize that. Well, apparently it hasn't been settled and Judge Real wants to know what the heck is up with that, as nothing has been filed by the due-date, though both parties said that they had agreed on all the essentials.
The Final Fantasy XI anti-RMT task force strikes back
The anti-RMT task force run by Square/Enix is one of the most vigorous in the industry. Though it's debateable how effective measures like this are, it has to be reassuring to Final Fantasy XI players to know that there's someone on the case. Square has released a number of updates in its war on the goldfarmers, notifying the playerbase on a rash of online attacks that have hit the community recently. One article offers up preventative tips, and walks the reader through the process of verifying and recovering from an account hacking. Another offers plenty of details on recent bannings, updates to a recent article outlining similar banning statistics. Since the last update roughly 600 players have been banned for using movement hacks, as an example. Roughly 2200 players have lost their accounts for botting, and another 1700 were caught participating in RMT activities. This last activity is the primary concern of the task force, which reports on its recent initiatives in a third piece. Illegal fishing and mining are in the group's future plans, and (as well) the report tracks the level of banning activity over the last year. Whether it's working or not, it's fascinating to see the fruits of their labor.
Guild Wars won't use NCsoft's microtransaction system
NCsoft's recently announced NCcoin system is currently only in use by the mech title Exteel. Despite that, it's obviously a technology that the mega-MMO publisher has plans for. Future titles might make very interesting use of the microtransactional model. That said, the company took pains this week to stress that already-released games are not going to be retrofitted with the NCcoin system if it's not appropriate. Speaking with Eurogamer, a representative for the company indicated that Guild Wars will not be making use of NCcoin anytime soon."NCcoin will not be retrofitted in games that have business models that do not work with a micro-transaction system. We will, however, work to have NCcoin incorporated in as many of our games as possible. What role NCcoin will play in our future console offerings is yet to be determined." Further comments in the article indicate that the NCcoin system is ultimately about choice; NCsoft wants to offer consumers as many options as possible.
Who is winning the gold farming war?
The PlayNoEvil blog has obtained gold sales information from one of the multi-game gold farming services. The service provided the site with currency sales values over a period of nine months. Site author Steven Davis examined the data with an eye towards the effectiveness of banning, anti-RMT task forces, design changes, and other preventative measures. If currency values went up, then there was obviously less currency entering the marketplace; this would indicate successful campaigns against the farmers. The result is a fascinating scorecard in the war on RMT. He's got data for Final Fantasy XI, Guild Wars, EVE Online, Runescape, EverQuest 2, and World of Warcraft.So what does the data show? Essentially, that not a single thing done by any of the developers/publishers has had the effect of increasing currency prices. Moral outrage and crackdowns aside, prices for every currency tracked by the site have remained more or less steady. The only effort that seemed to have any effect at all was Jagex's recent trading technique patch, which temporarily spiked Runescape gold to twice its previous value. Since then, prices have returned to normal, indicating the farmers found a way around Jagex's changes. Though it's been noted elsewhere, it's also interesting to reiterate that gold prices on EverQuest 2's publisher-supported RMT servers don't vary from the norm across the game's servers. That is, even with a legitimate option people are still willing to engage in risky third-party RMT. We want to make the observation that the RMT company involved here has every reason to falsify data. It's fascinating stuff, but should be taken with a grain of salt.
Live Gamer now live on Vox and Bazaar servers
The previously-postponed Live Gamer Exchange service has now launched, and EverQuest II players that are into the whole RMT thing can start spending. To get started, you'll need to register at the EQII Live Gamer page, and you can then take part in trading real cash for characters, items or in-game currency for the Vox and Bazaar servers. It looks like the bidding has already begun, so hurry along to the Live Gamer Exchange if you want to snap up the first deals.
Your kids, Green.com and Spyware
Is it okay to just be a little cynical when a marketing company such as InterActiveCorp (IAC) announces a new virtual world where kids can learn how to help the environment and "do good deeds in fun ways"? Especially when the current site at that address sells coupon books? No? Not okay? Well, it's possible that this could be the one kid-oriented site that doesn't try to sell children things under the guise of education... but the odds are against it. IAC, owners of such sites as Match.com, Ask.com, LendingTree and Ticketmaster, also announced Zwinktopia, a site where kids can earn (or buy) Zbucks to customize and equip their avatars -- Zwinkies -- which they may take offsite and share with friends or place on their MySpace pages. In the future, children will come home from school, sit at their computers, and actively seek out marketing so that they can earn the Neopoints, Zbucks, KidCash, Popularity Pennies and whatever else they feel they need to farm to have all the latest avatars and accessories. When children raised on virtual worlds graduate to MMOs, will they even notice the grind or understand the objections to RMT?An additional warning to parents eager to let their children enjoy the pleasures of Zwinktopia -- the toolbar you must install in your browser is known to install a lot of adware and spyware on your computer. Here's the explanation from their site: "Bonus: Also includes Smiley Central™, Cursor Mania™, Popular Screensavers™, the MyWebSearch® search box and Search Assistant - relevant search results in response to incorrectly formatted browser address requests." Install at your own risk (the links under each add-on lead to a page where the risks of each are discussed. Suffice it to say that once you install the toolbar, everything you do on your computer will be watched and reported upon.)
Making/Money: Newbs at Auction
... And we're not talking about selling accounts on eBay. One of the most frustrating aspects of being a new player in an established game, to my mind, is the cost of start-up crafting materials. Hit up any public market area, auction house, trade square or similar as a newbie and you will see what I mean. Even low-level items of any use (i.e. not vendor trash) are sold for seemingly absurd amounts given the time that would be required at early levels in order to generate the money. It can make the start of a new character infuriating and the game too taxing (pun fully intended) to continue. Why does this happen? What makes these things so costly? Why can't we all just get along...? (Oh wait, that's another column entirely)
Nexon's Min Kim on the importance of Target to free to play gaming
Today Gamasutra has up a massive interview with Min Kim, public face for the Korean gaming powerhouse Nexon. Kim has spoken on numerous occasions at various industry events on overcoming challenges for free to play gaming. Those challenges have translated into huge opportunities, with games like MapleStory, Kart Rider, Mabinogi, and Audition earning Nexon big money. According to Kim, the microtransaction business model the company uses across its titles is responsible for that success. Many other MMO developers have attempted to emulate that success, but their entrenched position 'since the late 90s', has made that difficult.Some of Kim's most interesting statements surround their interactions with brick-and-mortar retail outlets. "We didn't really take off until we got the cards into Target and Best Buy and 7-Eleven. Over 50 percent of our player base doesn't have access to plastic, between 13 and 17. They just couldn't pay, so we'd effectively lose more than half our business. So that payment side is, I think, one of the biggest battles that people will fight." He goes on to discuss the possibility of Nexon games on the Xbox 360, the role of games in South Korea, and the misconceptions Western developers have when entering the free-to-play marketplace.
The Daily Grind: What's the best way to curtail RMT activity?
As noted in our recent Guild Wars post, there's more than one way to skin an RMT cat, if you'll forgive a labored metaphor. Quite aside from simply hunting the farmers down and feeding them to the Sarlacc beast, banning and possible litigation are merely the most commonplace ways to deal with these issues. Clearly, this problem isn't going to just fix itself or go away, and many have lost accounts thanks to these activities.Have we seen the best solutions to the RMT crisis? What hasn't been tried yet?
IGE founders settle their legal dispute
Those of you who enjoyed watching IGE founders Alan Debonneville and Brock Pierce battle each other in the legal arena will be a little upset to learn that the show is nearly over. The embattled co-founders of infamous gold selling agency IGE have decided to settle their differences. The court has approved the decision and it appears that the legal wrangling and mudslinging campaign has drawn to a close.The two had filed suit against each other claiming disputes surrounding the distribution of bribes (both in real and virtual gifts), unethical business practices, and other various acts that would make your average gold seller look like a shining star in the corporate sky. Due to all of the legal trouble their company faces, it is not particularly surprising that the two would settle their differences. Unfortunately, we are not being told what the two have agreed to since the settlement is a closed affair. However, in order to make amends the two men have until the 14th of April to come to a decision in a settlement that could see a large chunk of cash changing hands.
EVE Online calls RMT evil
GM Grimmi of EVE Online comes out strong against RMT in an official post called 'Real money trading is bad, mkay?' In no uncertain terms, RMT activities are said to be linked to keyloggers, phishing sites, and hacking attempts, and lead to real-world illegal activities like fraud and theft. Grimmi then goes on to say that there is a service available to players who want more ISK that is not only legitimate, but also helps both the game economy and supports other players: the Secure ETC Trading system.From the post: 'When you buy an ETC and then sell it for ISK via the Secure ETC Trading System you are directly contributing to the growth of EVE as the code will be applied to an account and someone will be using it to play. Some players do not have the means to pay for their subscriptions with credit cards or similar and the Secure ETC Trading System helps them pay and play. The economics are quite different as well since wealth is redistributed between active members of the community rather than injected into the game.' This is a much more creative approach to fighting RMT activity than simple banning of accounts (though that happens as well). Bravo, EVE, slam evil!
Barbie Girls Online: Been there, done that, got the tiara
How will you ever tell your little girl that her friend Jane is a special VIP in Barbie Girls Online, but you won't even give her a dented copper tiara? Jane's tiara is made of diamonds, platinum and unicorn hair! Your daughter: No tiara. You: resented in real life. But you're a good mommy or daddy, and you'll buy your little girl her VIP membership and her tiara will be gold, with rubies, because you love her just that much. Welcome to the wonderful world of getting to your wallet through your children. It's not entirely new; Kid-oriented web sites such as Webkinz and Neopets have offered dolls with codes for use on their website for some years now, but they were real dolls, and the special perks on the website were theirs forever. They had something to keep when the computer was off. Now, your daughter's tenuous reign as VIP lasts only so long as you keep paying for a VIP membership. (Barbie Girls Online also requires a Barbie-shaped dongle/MP3 player to be plugged into the computer for full access but is not required for most of the site).
Interview with Flagship's Max Schaefer
On their latest video podcast, the folks at 1UP had a chat with Flagship Studios' COO and executive producer of Mythos, Max Schaefer. He talks a little about Mythos' raison d'être as a sort of technology demo for last year's action MMO, Hellgate: London. It's taken on a life of its own since then to become the kinder, lighter action MMO, brighter and more just plain fun. In keeping with their more social goal for Mythos, there is full guild support, and they'll be adding in email, minigames, group-oriented content and, yes, an item mall. Following the lead of the Asian casual game market, Mythos is free to download, free to play, and though you may want to buy certain things to help you along the way at their item mall (though nothing overpowering -- you won't find the best swords or armor at the item mall), you will be able to see and do everything without paying a penny.Schaefer calls this new philosophy "Triple-A casual" -- top flight production values using the latest tech, but keeping development time short and focusing on the fun. We've been hearing a lot about Mythos lately; here's hoping they start their open beta soon so that we can all play.
EQ2's Live Gamer opening postponed
SOE has informed EverQuest II players via the game's official community website that the opening of the Live Gamer service has been delayed. The originally stated launch date was March 31st. No new date has yet been provided. The Station Exchange -- the service Live Gamer is to replace -- ceased operation Thursday. In this new announcement, SOE noted that it will update a status thread on the official forums with new information at some point.If you're not in the loop about Live Gamer: it's a company that works with game publishers and developers to provide legitimized RMT (Real Money Trading) services to users of MMOs. SOE has had all sorts of problems in the past with credit card fraud and gold farmers, and it hopes the folks running Live Gamer will have much better luck. Is this delay just technical in nature, or have new concerns arisen? It's a bit late for second thoughts, so this is probably just a technical bump in the road, but we'll be keeping our eyes and ears open for updates.Oh, and if this is all new to you: before you raise your eyebrows too high note that, as with Station Exchange, Live Gamer service will be limited to the specified RMT-friendly servers.
Square/Enix cracks down on Final Fantasy XI RMT
The folks at Square/Enix have had a rough time with in-game money sellers, commonly known as gold or gil-farmers. Over the last few years they've taken some drastic steps to curtail the activities of RMT vendors inside the world of Final Fantasy XI. At the Austin Game Developer's Conference last year, they spent the majority of a keynote session talking about their efforts to stamp out the farming menace. Through the tireless work of the anti-RMT squad onstaff, they've greatly reduced the instances of gold selling in Vana'diel.Still, the sellers never rest. The official FFXI site has up details on a fresh new round of bans the company has handed down. Interestingly, they break down the numbers so we can see who was banned for what. We can seen, then, that about 1500 people have been removed from the game since February 17th for gil-selling in-game. Since January 27th about 1000 people have been kicked for using movement hacks, while about half that have been removed for 'monopolizing monsters or areas'. Interesting stuff, and fascinating to see it broken out like that. Keep fighting the good fight, Vana'diel soliders!
Arena.net lays out Guild Wars RMT policy
Though the Guild Wars terms of service have never allowed players to trade in-game currency for real money, this past week Arena.net laid out - in no uncertain terms - what they think of the practice. Their anti-RMT policy is extremely harshly worded, going so far as to use the phrase 'illegal' to describe these third-party transactions. The policy clarifies why they feel this hard-line approach is required, and details some of the steps they use to address the problem. Apparently the company bans some 5,000 accounts a week over this issue, and claim to have GMs monitoring the issue 24 hours a day.The PlayNoEvil Game Security blog clarifies an issue we have with the statement: by definition this practice is not illegal. It's against the game's EULA, to be sure, but Arena.net and other game developers are not (that I'm aware of) empowered to sway the American justice system. While we certainly find the idea of buying gold a bit strange, throwing around words like 'illegal' is a poor idea. They also insinuate that gold farmers (as a rule) are installing keyloggers and hacking accounts. While obviously that's the case in some circumstances, we tend to think that's a pretty broad brush to pain that group with. That's a question for you: do you consider the actions of gold farmers actively illegal? Should they be?
Ask Massively: All that glitters is not gold (farming)...
It's that time of the week once again and Ask Massively is here to answer your every inquiry on all things MMO. Lately, we've been delving into some of the lighter issues in MMO gaming. "Is Second Life really an MMO?", "What defines success in the MMO industry?", and "What makes a really good guild name?" This time around, we're going to head down a darker road, a road that involves viruses, Trojans, keyloggers, low paying Asian jobs, and more spam than a trailer park luau. I'm talking, of course, about Gold Farming, also known as Real Money Trading (RMT). The very industry that has turned failed child actors into multi-millionaires while managing to annoy the living hell out of the vast majority of MMORPG fans. Since this isn't Ask Massively without a question from our fans, I may as well show you this week's inspiration. Heeeeeey Mr. Massively! Since you claim to be the all-seeing, all-knowing, all-powerful wise guy of the MMORPG world, I was hoping to ask for your intercession on a minor matter of concern. Is it possible to get rid of all of the gold farmers out there? Can a gaming company do anything to prevent this? Or are we all sentenced to a virtual lifetime of broken-English speaking Asian laborers making 50 cents per day hawking their virtual wares so that they can make enough gold to sell to complete and total Noobs who have to pay people to play their game for them? --I'm not bitter! Oh brother...
GDC08: Are virtual item sales the way of the future?
With the stigma associated with the term RMT -- or "real money trading" -- companies such as Live Gamer and Ping0 have an uphill battle when selling their legitimized RMT services to many gamers. At GDC recently, Live Gamer's Andrew Schneider and ping0's Steve Goldstein tried to explain to a skeptical crowd why their forms of RMT trading are the future of gaming.Though you hear a lot about WoW gold, all online games have a large secondary market for currency. These services are all operated outside of the publisher's terms of service or EULA and are very inefficient, both for the player and the company. The RMT industry is littered with account and credit card theft -- and when a customer's account has been compromised, they don't call the RMT traders: they call the game's customer support line. It's an immense waste of resources for the game company and a huge hassle for the player involved. (Has your World of Warcraft account ever been stolen? If so, you know it can take weeks to get everything restored.) If game companies don't address RMT issues themselves, they're just going to have problems with black market RMT. Live Gamer seems to offer a, "if you can't beat 'em, join 'em" approach with their attempts to run a legitimate RMT business.
Comparing subscriptions and microtransactions made easy
While asking for subscription payments is still a popular business model for MMOs, increasingly it's just one option among many. Free-to-play, ad supported, microtransactions, and even straight Real Money Transfers are all being used as viable methods to get people in and playing. Aside from the vigorous debate this issue raises, it's also incredibly challenging to compare games that use subscription-style pricing with free-to-play/microtransaction games. Who counts as a 'player' if theoretically everyone on earth with a PC *could* be playing your game?Over at Gamasutra CDC Games' Ron Williams attempts to answer just that question. Williams offers that there are actually a large number of data points to track when determining the health of an online title, including the total number of unique visitors (UV) to the game's website each month, the number of new players gained each month, the number of new players that convert to paying players, of the game, and (of course) the total number of paying users for the game. He goes on to offer a few theoretical examples of game data to prove out how, given sufficient data, comparisons between apples and oranges are not that hard to make.
Anti-gold-seller FAQ page goes up at the official EU site
World of Warcraft's European site has posted a new page of their FAQ aiming to describe the effects and consequences of third party gold selling, also known as RMT (Real Money Trade or Real Money Transactions). There doesn't seem to be a similar page added to the American site yet, but we've seen enough to know very well that they disapprove as well. The page mostly focuses on the more underhanded tactics the companies use to get money, such as keyloggers and trojans, or simply stealing the accounts of people who paid for powerleveling, and using them as farming bots, or spamming in high traffic areas on level 1 characters with hard to spell names. It's a good start, and certainly reminds people of the harm that these gold farmers do, and how it can hit close to home. As a veteran MMORPGer who's watched Johnathan Yantis and Brock Pierce practically invent the industry and most of the dirty tricks it pulls, I'm glad to see Blizzard continue to make a stand against these types of leeches and hope they continue to do so. I'd love to see them explain more fully how the constant amount of kill stealing and spawn and AH camping they do hurts the game. A campaign of information might be just what we need to stop the gold farmers once and for all. Legal measures and community shame (and thus shrinking of their customer base) for a one-two punch? Here's hoping! Thanks for the heads up, Richard!
