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Rolly update: Sony's not saying a thing
Elaborate viral hoax or next-gen viral ad, that Sony Rolly video has pretty much everyone talking but Sony. We asked Sylvia Shin from Sony Corporate Communications Europe about the Rolly, and while she confirmed she had seen it on Engadget, she of course would say nothing of its actual existence. She did say that rumors of such a device showing up at IFA or being associated with the new Walkman players were not true, so it looks like we'll have to play the waiting game on this one -- we certainly asked to be the first to know if Sony does indeed decide to announce such a product.
Sony Rolly: slowed down and blowed up
Ok inspectors Engadget, here's Sony's Rolly back for an encore. We went frame-by-frame through our higher quality copy of the video to try and understand our little friend just a wee bit better. From what we can tell, this thing really moves. At first we thought maybe, just maybe we were looking at some slick animation of a static device. Not anymore, those two protruding rings provide the locomotion while each end of the egg spins freely of both the rings and that Sony branded trunk. They've also stuffed a pair of speakers into each end and covered them by those independently juddering end-caps. The device itself is very clean. A Sony logo is printed front-center; a Rolly logo 180-degrees opposite next to a small, possibly 3-button control panel; a (sometimes) illuminated blue ellipse bottom-center, and some unidentified jacks (or just a lanyard anchor, perhaps) up top. There's no display anywhere to be found. Take a look at the gallery and let us know what you think: Bluetooth speaker-bot, full blown DAP, a Sony / ZMP hookup, or something else entirely more menacing than even ATRAC?%Gallery-6682%
Sony's Rolly, revealed
It's weird and it's hot and we likey... a lot.Here it is, Sony's Rolly which looks (and appears to act) just like a mini robotic Miuro. You'll know as much as we do about it once you disco on through to the video.[Thanks, diogo]
Sony launches Rolly teaser campaign -- makes girls chicken dance
Remember Sony's rumored Rolly something-or-other? Well, it's official with a full-blown Rolly teaser campaign launched by Sony in Japan. No details other than confirmation of its audio entertainment roots. By the looks of things, we'll be getting the full poop around September 10th when the "Rolly Special Party" kicks off. Gotta say, it's been awhile since we've seen Sony market a new product so heavily. And with keywords such as "communication," "small," "share," "free," "shuffle," and "kurukuru" (translated: go round and round) splattered around the page, color us intrigued -- although barely after being subjected to a gaggle of giggling chicks in the throes of the chicken dance. See what we mean after the break, if you dare.[Via Engadget Japanese] Read -- Rolly special party registration Read -- Rolly-show Blog Read -- Rolly
Sony to launch egg-shaped Rolly DAP?
We've got the rumor mill to thank for this one, but an elusive video (since removed, go figure) reportedly depicted a newfangled Walkman in the shape of an egg. 'Course, this form factor certainly isn't new for a DAP, but it sounds like Sony may be giving it a whirl with the introduction of the "Rolly." Supposedly, a snippet of the video is displayed above, but it sure doesn't expose much. Little is currently known (or presumed) about the device at the moment, but we are hearing that it will boast an integrated speaker for whatever that's worth. We'll be keeping an ear to the ground for further developments.[Via Pocket-Lint, thanks Elliott]
