short-form
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Quibi's content library could make its way to Roku
It looks like Quibi's 'quick bites' content catalog may be sold to streaming app and hardware manufacturer Roku.
NBC News will host four short-form shows on Quibi
NBC is banking on short attention spans. The network's news division will host four different shows on the short-form, mobile streaming platform Quibi, when it launches next month. NBC News' strategy is to have two shows every weekday that air when viewers are most likely to tune into news recaps. The weekend shows, meanwhile, will have a narrower focus on specific issues. Each episode will run between five to eight minutes, approximately.
Google is making a short-form video sharing app for DIY tutorials
Today, Google introduced Tangi, an experimental video sharing app created in Area 120, Google's lab for experimental projects. The app lets users post 60-second how-to videos on topics like crafting, cooking, makeup and clothing. It seems that Google hopes the focus on creativity and DIY projects will help Tangi stand out from other bite-sized video apps like Byte or TikTok.
Former Dreamworks exec's 'New TV' pitch: 10 minute episodes
Over the years Jeffrey Katzenberg has gotten behind ideas big (Dreamworks 3D animated movies) and small (AwesomenessTV, an online video company backed by Dreamworks and Engadget parent company Verizon), but his next idea combines the two. As profiled by a Variety feature story, the idea for "New TV" (working title), appears to be: put Hollywood budgets behind short-form videos ready to be digested in 10 minutes-or-less chunks. The kind of money we're talking about is $125,000 per minute, more than 10x what's usually spent on mobile. While Katzenberg's own firm is incubating the idea, he's apparently looking to secure as much as $2 billion in funding to get the idea off of the ground. Everything's still up in the air (maybe these videos are intended for mobile, maybe VR, maybe some other new catchy thing), but so far it's mostly talk. Of course, with the executive's track record, it's possible the talk will turn into something real, soon.
