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Nobody knows if Snapchat shows are actually successful
Snapchat hasn't been coy about its obsession with making original video content. Snap Inc., its parent company, sees TV-like programming as the holy grail and key to its long-term success. The quick, raw, disappearing videos that made Snapchat popular with teens are no longer enough to keep users locked in. Especially as Instagram has started stealing its most popular features, like Stories. Snapchat won't admit it, but Facebook may have inadvertently driven its push into original programming. Conquering that world won't be easy, and right now there are more questions than answers about whether Snapchat shows are working and how viable they are.
Snapchat is getting a reality TV show from A+E
The running theme for Snapchat this year? It wants to be seen as more than an ephemeral messaging service. One way it can accomplish that is by bringing on more original content, like with its exclusive Planet Earth II deal. Now Snapchat is planning to get an original reality TV series by partnering with A+E Networks, Techrunch reports. The show is called Second Chance, and it'll involve "emotional exes" getting together to figure out why their relationships fell apart. If that sounds entertaining to you, congrats! You're part of the demographic Snap is desperate to reach ahead of its IPO this year.
