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The Subway story
The Counter-Strike-based ad campaign for Subway went awry as soon as Valve appeared on the scene, and it was revealed that the campaign had gone ahead without Valve's permission and was breaking the EULA. Ars Technica has the backstory on the campaign, fleshing out its history and speculating on its future.Despite its illegitimacy, the campaign did achieve results that satisfied Subway, but it's definitely serving as a warning to would-be advertisers as well as providing encouragement. It's not clear what action Valve will take against Engage and IGA Partners, but it might not be pretty.[via Clickable Culture]
