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Shanzhai Steve Jobs makes a special appearance in Hong Kong (video)
You know, we've had all sorts of KIRFtastic encounters while visiting China, but take this four-letter word to a whole new level and you get this: a Chinese clone of Steve Jobs. What's actually happening here is Hong Kong MTR launching the latest release of its iOS subway app (which does augmented reality!), and to mark this special occasion, the company invited local celebrity Law Kar-ying to recreate Apple's notorious reality distortion field. That said, unlike the real Slim Stevie, this dude was also giving away iPhone 4s to a few lucky audience members -- just goes to show that not all clones are bad, mmkay. Video after the break.P.S. This isn't the first time that a renowned CEO's been portrayed by a celebrity from the Far East -- Taiwanese news anchor Jeffrey Mindich unintentionally played Bill Gates a little while back. Let us know if you have a good candidate for Steve Ballmer.
AT&T and T-Mobile will have cell coverage in NYC subway stations
New York City promised subway cell phone coverage five years ago, and Transit Wireless took up the $46 million banner in 2007 -- now, three years and a friendly British jab later, at least two major carriers are convinced it's actually going to happen. Bloomberg reports that T-Mobile and AT&T have both signed ten-year agreements to let their customers access Transit's subterranean wireless network, which should cover 277 NYC stations in the years to come. Critically, we're still talking about coverage at just the stations, not actually on board -- there's till no word on when we can expect the tubes themselves to boost our sorry reception bars.
Visa rolling out payWave mobile phone payments in NY subway and taxis
DeviceFidelity's mobile twist on Visa's payWave system is a nice little solution to the fact that nobody's bothered to build contactless payment chips into US mobile phones just yet -- DeviceFidelity just stuffs the Visa smart chip circuitry into a microSD card and lets you on your way. Of course, this supplants the much needed additional storage on an Android handset, and requires a chunky add-on case for the iPhone, but at least it's a start. Visa will now start allowing those payWave-enabled devices to make contactless payments at subway turnstiles and taxi backseats in New York City as part of a new trial for the tech. Of course you've been able to do this with all sorts of chipped credit cards already, but there's something very future-ey about swiping your phone to make a payment -- now how about ditching the clunky add-ons and building some of this circuitry in by default?
London, New York on track for subway cellular coverage?
After nearly three years of setbacks, if New York City isn't careful it looks like London just might win the race to extend cellular service to its underground transit system. The plan laid out by London Mayor Boris Johnson calls for the UK's big five wireless carriers (Vodafone, O2, Orange, T-Mobile, and 3) to cover the cost (some "hundreds of millions of pounds," according to the Telegraph) for a system that should hopefully wire the Tube by the 2012 Olympics. Meanwhile, the New York plan came back to life recently when Broadcast Australia purchased a majority stake in Transit Wireless, which was awarded some $46 million to wire subway platforms and select tunnels back in 2007 -- and which apparently threw in the towel shortly thereafter. Unlike the New York plan, London's won't be limited to the platforms, which is great news for Britons who like to listen to obnoxious strangers' cellphone conversations.
Wasted heat from Metro stations to heat apartment building in Paris
Close to the Centre Georges Pompidou on the Rue Beauborg, Paris Habitats renovating a residential building in an environmentally friendly manner, and it's including some pretty out of the ordinary heating methods in it. The old building has a staircase which connects to the Metro station beneath it, thus making it cost effective to build the system, which will produce heat from the bodies of the people and trains moving below, and will be used in conjunction with a traditional heating system. It is thought that it will be able to cut carbon dioxide emissions by one third when the building is completed. The project is set to get underway next year.
Subway restaurants offer early access to PlayStation Move in new contest
Sony and Subway are continuing their bizarre cross-marketing relationship. The newly-announced "Fiery Footlong Frenzy" promotion will award "more than $1 million in retail value" of prizes, at a rate of "one prize per minute." Up for grabs are PS3 systems, games (including collector's edition versions of Gran Turismo 5, LittleBigPlanet 2 and Uncharted 2), 3D HDTVs, PSP systems, and an exclusive opportunity to win the PlayStation Move motion controller before it goes on sale. Diners will be able to find codes on specially-marked 32 oz. drink cups, Monterey Jack Sun Chips, and breakfast sandwiches, starting today. According to Subway's Tony Pace, partnering up with the PlayStation Move reflects upon Subway's image of a healthy lifestyle. "As a brand that values active lifestyles, Subway is pleased to join Playstation in the launch its new active gaming platform and offer our fans this exclusive opportunity," he said in a press release. Does this mean we'll be seeing Jared Fogle playing against Kevin Butler in a mascot-powered ad campaign? We hope so! See the press release after the break.
Camera-equipped digital billboards scan humans in Tokyo, serve up tailored ads
Marketing managers, you best take a seat. This right here is your future, like it or not. According to a new report from one Earth's most mesmerizing cities, digital advertising billboards are being trialled in Japan that are not only equipped with cameras, but with an ability to scan passers-by for gender and age group. Once that data is collected, the billboard then flashes an advertisement that best fits the type of human walking by. So, anyone care to guess which ad gets shown when the 6PM central station train lets out?
Live map of the London Underground tells you where the trains are, aren't
Those red pins above may not look much like trains, but trust us when we say that they totally are. That screenshot was taken from the Live train map for the London Underground, a project of Matthew Somerville and part of London's Science Hack Day. In just a few hours Somerville whipped up this Javascript parser of the Greater London Authority's Train Predictions Service, a stream of every Underground train's location and destination. That info is laid atop Google Maps along with static locations of stations and, huzzah, instant, real-time Tube map! If you're reading this while waiting patiently for your own, non-trackable unit of public transportation to arrive, know that we share the sense of envy burning down deep within you. [Thanks, Andrew]
Los Angeles residents: play with Move, get free Subway footlong
In quite possibly one of the weirdest E3 promotions ever, Sony is teaming up with Subway to give free sandwiches to LA residents that try out the PlayStation Move. On Tuesday, June 15th, from 6-9PM, the first 125 people at each of three Best Buy locations will receive a $5 gift card, good for one $5 footlong. Check out the PlayStation.Blog for more info.
Apple working with NYC cops to find stolen iPhone
Remember Alisa, the subway sweetheart whose iPhone was stolen and then re-surfaced in her email inbox when the knucklehead thief tried to get it replaced? Apparently she sent a note to our favorite iCEO Steve Jobs as a last resort when the standard Apple CSRs were unwilling or unable to help. As Metro NY reports, Alisa's pleas did not fall on deaf ears. Over the New Year's weekend, Alisa sent her email, and the day after we reported Alisa's story, she received a call from Apple's executive support team. I corresponded with Alisa, and despite the runaround she received, she was told there is in fact an internal procedure for dealing with such situations. Apple's Corporate Investigations department is now working with local law enforcement to rectify Alisa's situation. While it is good to hear that the right people are finally communicating to resolve this matter, it is disappointing that it required the victim emailing a CEO to get any real traction on the problem. And even though Alisa has since purchased a Blackberry, we hope she gets her iPhone back soon.
Apple refuses to return repaired iPhone
In the fight against theft it's nice to know that the authorities are on your side -- even if Apple and AT&T are not. Consumerist reader Alisa is learning the hard way that sometimes procedures are a hassle. Alisa recently had her iPhone stolen and even though the police did some on-site detective work, she never went down to the precinct to file an official police report. Not having a police report has turned into being a bigger hassle for Alisa than if she had filed one originally. Alisa just found out that the thief is trying to get Apple to replace "their" (stolen) iPhone. Apparently the original owner's email account is still linked to the serial number of the iPhone and as such she has been made aware of the situation. One would think this is great news and Alisa should be able to simply work with Apple to retrieve her original iPhone or, ideally, the replacement that is now apparently necessary. Unfortunately, due to the lack of a police report having been filed, neither Apple nor AT&T are willing to do anything to help her retrieve her iPhone. The whole situation seems, at first, mind boggling -- why would Apple not help a loyal customer get their stolen property back? If you take a closer read at Alisa's letter to Consumerist you can see why Apple may not be in a position to help her. Since Alisa did not file a police report, her story does not have the legs to stand on in the eyes of Apple. While it would be nice if this were an open-and-shut case, it seems that Apple is going to need something more substantial than a phone call to convince them to send Alisa an iPhone. [via Gizmodo]
We've got a sub for that...
In the UK, iPhone and iPod touch users who are used to hearing Apple's "there's an app for that" tagline in advertisements are now doing a double-take when they go to their nearby Subway sandwich shop. Sharp-eyed TUAW reader Welby McRoberts was accompanying some buddies to Subway for lunch when he noticed that things seemed a little too familiar. As you can see in the photos from Welby's blog that are also in the gallery below, Subway UK is using the similar phrase "We've got a sub for that" in their in-store signage and on employee shirts. McRoberts notes that "It appears that subway are imitating Apple's "there's an app for that". It turns out that this campaign has been done by McCann Erickson and is a 'light-hearted' campaign complete with UK TV adverts. The phrase Imitation is the sincerest form of flattery comes to mind." There's no word on whether this campaign will migrate to any of the other 90 countries with Subway franchisees, or if Apple is going to refer to the fabled iTablet as a "Five-Hundred Dollar Foot Long." Chuck and the CIA should be very happy with this new campaign! %Gallery-72459%
PS3 Slim 'Play Face' ads invade Shibuya Station
Sony's marketing gurus are pulling out all the stops to make sure people hear about their newly emaciated console -- in Japan, they're even making special efforts to totally creep people out as they do so. The "Play Face" campaign has expanded beyond the realm of bizarre television advertisements, and landed squarely on the walls of Tokyo's super-busy Shibuya station. Japanese tech blog AndriaSang captured the haunting sight, seen in the image above. We briefly considered sending in our own countenance to the Play Face campaign's website, but we're not sure that our current look of complete and utter confusion would help sell any hardware. [Image]
Reality doesn't get more real: 2 iPhone views of the NYC subway
There are two bits of knowledge that all native New Yorkers are gifted with: where to get "the best" pizza (Grimaldi's on the Brooklyn waterfront, in case you were wondering), and where to stand on the subway platform so as to arrive at the destination station in exactly the right spot to exit ahead of the rush. While this sometimes leads to bunching and crowding in the desirable cars, it ends up saving a lot of time and aggravation on the far side.If you aren't a veteran straphanger, you can simulate the expertise of the locals with Exit Strategy NYC, a $1.99 iPhone app that tells you where to stand based on your destination station. The app is straightforward: select your train line and your direction of travel, then pick your arrival choice from the list. You'll get a clear diagram of the exit locations, along with the conductor's position in the train (great for late-night trips) and notes on any special circumstances, transfer options or wheelchair access. In my tests, Exit Strategy matched my instincts pretty well with only a few hiccups (one exit that was closed for construction wasn't yet reflected in the app, but chances are us NYC residents wouldn't know that either). There is one drawback for outer-borough residents: while Manhattan and most near-to-downtown stations are included, some of the further-out stops, like my station along the R line in Sunset Park, Brooklyn, are not yet built in to the app. Still, Exit Strategy should definitely be part of your iPhone arsenal for a visit to the Big Apple. The demo video for the app is in the 2nd half of the post. Despite their much-admired situational awareness, even NYC subway veterans sometimes get confused about where to find the nearest station -- and if you're a first time visitor, fuggedaboudit. For iPhone 3GS-enabled residents and tourists, it's about to get a lot easier: acrossair is offering an NYC version of the Nearest Tube augmented reality app, New York Nearest Subway. Hold your iPhone flat and see a 2D map of the entire system... then lift it perpendicular to the ground, and the heads-up display mode shows you floating icons representing nearby stations, complete with line legends and walking distances. For anyone who's ever walked to a faraway subway stop only to realize that there was a much closer option, this is incredibly compelling. No word on price yet, and the app is awaiting approval; as noted, this app will only work on the 3GS, as the magnetometer is used to determine the direction the phone is facing. If you've got preferred apps for navigating public transit in your city, pipe up in the comments. [via Gadget Lab]
Video: Nearest Tube iPhone app augments reality with directions
Augmented reality applications to this point could be best categorized as tantalizing to the mind, but otherwise pointless. Thankfully, it seems as if that's no longer the case. AcrossAir, a nascent app builder for the iPhone, has conjured up a slickly executed digital guidance application that augments video with real-time distance and directions to the nearest subway station. With the iPhone 3GS pimping an improved camera, inbuilt compass and GPS, we had a hunch that it wouldn't be long before someone slammed them all together and gave commuters and tourists alike a reason to smile. Presently only capable of serving up directions in London, this app should find plenty of user interest that will hopefully drive its development for other metropolises around the world. Click through to check it out for yourself, and expect to see it ready for download as soon as someone (or something) at Cupertino decides to start approving live video programs. Any day now, Apple...[Via Tokyo-Genki]
AT&T to provide underground service on Chicago subways
Good news for those of you who live with me here in Chicago and also don't have a car: while AT&T has gotten on the bad side of a lot of iPhone owners lately (seriously, that MMS delay is lame), they're at least doing one good deed for us Chicagoans. They've just announced that they're bringing cellphone service to our underground transit systems. Many's the time I've stood underground out on the Logan Square Blue Line station heading out to O'Hare, bummed that my iPhone isn't pulling up my flight times for one last check, but no more -- with a contract set up this week, AT&T says they'll have service up and running underground by the end of the year. And the deal will generate $3.1 million for the CTA, which could probably use the money.That may do little to soothe the pain of all AT&T has done to us iPhone users. But being able to use my iPhone underground while waiting for the train will definitely be nice.
Robotrains take over NY's Brooklyn-Manhattan line under careful watch of human conductor overlords
If you ride the L train between Brooklyn and Manhattan at odd hours of the day, get ready for a little more automation in your lifestyle. As of today, the L will become the first NY subway line to be fully controlled by Communications Based Train Control, or CBTC, initially used overnights and during non-peak hours. It allows the trains to effectively run themselves, closer and faster than their meatbag conductors could otherwise, which should mean more trains more often. However, those fleshy workers have something their robotic replacements don't: contracts. Because of that there will still be humans watching the controls and, we'd imagine, napping occasionally. At least they're not striking. [Thanks, Zoli]
WiFi Rail finalizes 20 year deal to bring internet to BART trains
Nearly a year to the day after we heard that WiFi trials were beginning on some of the San Francisco Bay Area Rapid Transit trains, WiFi Rail has announced a deal that'll last a score and provide high-speed WiFi "throughout the BART transit system and on all BART commuter trains." Reportedly, the network has successfully been tested to handle loads and provide speeds in excess of 15Mbps on trains moving 81 miles-per-hour. As it stands, four downtown San Francisco stations and some segments of the tunnels are already fully functional, but it'll take until the end of 2010 before the entire network is complete. There's no mention of what the price table will end up looking like, though we are told that subscriptions will be available by day, month or year. Now, if only this would filter out to every other mass transit entity in America, we'd be just jolly.
Subway's sarnies get shortcode ordering in NYC
If you've a hankering for one of Subway's finest come noon-time and find yourself in the 212 or 646 area (New York City) it's only a text away. All you need to do to get started is set yourself up at the Subway Now site with a shop near you, your credit card details, set up a list of numbered favorite sandwiches, and get your hunger ready. Ordering is done by simply texting "menu" to Subway's shortcode and then your favorite list will be returned, reply with your chosen item and you'll get confirmation and a pickup time. Where's the benefit in all this texting you ask? When you arrive at your chosen locale, you can skip the line, the wait, and even having to fork out any cash as it gets charged right to your card.[Via IntoMobile]
The DS Life: Sleepy underground
We've featured "subway gamers" in the past, and we've also posted images of sleepy gamers, but this week, through the magic of candid photography, we have a scene that captures both of those elements together. It doesn't sound that amazing, right? Well, join us past the post break to see why we thought this photo is so special!
